WKEntertainment

Wieden+Kennedy had created original contents for various brands under the name 'W+K Entertainment' since 2001, with Bill Davenport as CEO.[1] Its productions include Battlegrounds,[2] an MTV2 series showcasing street basketball;[3] Ginga,[4] a documentary about Brazilian soccer players; Road to Paris,[5] documenting Lance Armstrong's path to his third Tour de France victory in 2001; and Say My Name, a worldwide documentary project about women by Nirit Peled.[6][7]

Wieden+Kennedy's exploration into producing its own non-branded content was started after in early 2009 after five prior months of refinements with WK Radio,[8] an internet radio station. WK Radio was created by singer-songwriter Janice Grube, in collaboration with Davenport and under the executive creative direction of Mark Fitzloff and Susan Hoffman.[9] WK Radio broadcast DJs, live music performances and interviews with "low key emerging talents, musicians and designers",[10] where staffers often pitch in as well as outside artists and musicians.

WK Radio stream was put on hiatus on mid-2009, and Wieden+Kennedy hired creative director and filmmaker Aaron Rose to help relaunch the station as entertainment content delivery platform and production house.[11] The studio's first project is a daily recap coverage of Portland Institute for Contemporary Art Time-Based Art Festival 2009, done in collaboration with Portland Radio Authority and Radio23.[12]

A full site launched in October 2009, with episodic shows such as:

• Califunya, a comedy variety show.
• Don't Move Here a look inside Portland's vibrant underground music scene
• DIY America, a documentary-based exploration into the American subcultures of skateboarding, graffiti, punk and hip hop.
• HOW TO!, a series of offbeat instructional shorts.
• 12, a documentary on Wieden+Kennedy's agency-disguised, experimental advertising school.

• WKE Official Site
• Say My Name at Women Make Movies