WNBA on ESPN

The WNBA on ESPN refers to the presentation of Women's National Basketball Association games on the ESPN family of networks. Under the title of WNBA Tuesday, games are broadcast throughout the WNBA season on Tuesday nights on ESPN2.

WNBA on ESPN
WNBA on ESPN logo
StarringRyan Ruocco
Rebecca Lobo
Holly Rowe
Country of originUSA
Production
Running time120 minutes+ (ESPN)
150 minutes+ (ABC)
Release
Original networkESPN (1997–present)
ESPN2 (2001–present)
ABC (2003–present)
ESPN3
ESPN Deportes (2004–present)
Original release1997 (1997) –
present
Related
WNBA on ABC

Background

In June 2003, the WNBA signed a new six-year agreement with ABC Sports and ESPN to televise regular-season games and playoff games from 2003 through 2008. It was also announced that ESPN2 would televise a half-hour pre-game show before each broadcast.[1] In June 2007, the WNBA signed another contract extension with ESPN. The new television deal ran from 2009 to 2016. A minimum of 18 games would be broadcast on ABC, ESPN, and ESPN2 each season. Additionally, a minimum of 11 postseason games would be broadcast on any of the three stations.[2]

Along with this deal came the first ever rights fees to be paid to a women's professional sports league. WNBA president Donna Orender and John Skipper, ESPN vice president for content, gave no exact figure but said it was worth "millions and millions of dollars".[3]

Beginning with the 2009 WNBA season, all nationally broadcast WNBA games are shown in high definition.

On March 28, 2013, ESPN and the WNBA announced they had extended their agreement through 2022.[4] Under the agreement, there will be up to 30 games a year televised on ABC, ESPN or ESPN2 each season, including the Finals.[5][6] Although the financial terms of the deal were not stated by ESPN or the WNBA, Sports Business Daily reported that sources said the deal was worth $12 million a year.[7] In 2014, ESPN and the WNBA renegotiated the television rights deal to $25 million per year.[8]

Announcers
See also: List of WNBA Finals broadcasters

Announcers change from year to year, but recent play-by-play personalities have included Terry Gannon, Mark Jones, Marc Kestecher, Beth Mowins, Dave Pasch, Ryan Ruocco, Pam Ward and Bob Wischusen. Generally, game broadcasts include a pair of announcers—alongside those providing play-by-play are the color analysts which have included Doris Burke, Andrea Joyce, Kara Lawson, Nancy Lieberman, Lisa Malosky, Ann Meyers, Stephanie Ready, LaChina Robinson, Carolyn Peck, Rebecca Lobo.

These broadcasts also commonly include a sideline reporter. Recent sideline reporters have included Heather Cox, Andrea Joyce, Lisa Malosky, Stephanie Ready, Holly Rowe, Michele Tafoya and Rebecca Lobo.

During halftime of the broadcasts, Cindy Brunson and more recently Doris Burke provide game analysis and other sports updates.

Wired

One unique aspect of WNBA coverage on the ESPN family of networks is that many of the participants wear live microphones.[9] Starting with the 2003 WNBA All Star Game (which aired on ABC), most games televised have involved coaches, players and referees being wired for sound. On some occasions, the sound of players and coaches talking will overlap with commentary; also, on several occasions, ESPN has had to mute the sound because of expletives.

Controversy

During the 2006 WNBA Finals, Detroit Shock head coach, and former ESPN NBA analyst, Bill Laimbeer became irritated[10] by ESPN's coverage, quoted by the Detroit Free Press as saying:

I just hear from our family and friends back home that, 'Boy, ESPN is killing you guys,' ... 'And (Nancy) Lieberman and Doris Burke are just trashing you left and right.' Not only me, but also some of our players on our ballclub. ... We're telling ESPN today to basically stick it.

Laimbeer banned ESPN from the Shock locker room for Game 4 of the series, and also refused to wear a live microphone for that game (as had been the custom throughout the regular season and the playoffs).

Former Connecticut Sun head coach Mike Thibault admitted that he does not like having a microphone on during games. He also said that he sometimes finds himself turning the microphone off.

Viewership
Old logo

Initially, Saturday and Sunday afternoon games were broadcast on ABC. Tuesday night games were broadcast on ESPN2. But over time that changed. For 2013, only one game was shown on ABC on Saturday, June 8, and thirteen games were shown on ESPN2 on five different days of the week (no WNBA games were shown on Sunday or Friday on ESPN2).[11] On opening day for the 2008 season (May 17), ABC broadcast the Los Angeles Sparks and Phoenix Mercury matchup. The game received a little over 1 million viewers. Average viewership for games broadcast on national television (ABC and ESPN2) was 100(up from 0 in 2007). Average viewership for the 2007 WNBA finals was 500.[12]

In 2008, the WNBA finished up in key demographics on ESPN2—Women 18–34 (+71%) and Men 18–34 (+28%) – and on ABC—All Women (+10%) and Women 18–34 (+20%).[13]

The 2009 regular season on ESPN2 (13 telecasts) concluded with an average of 269,000 viewers, up 8% vs. 2008 season (248,000 viewers). In addition, regular-season games on ESPN2 saw increases in key demographics, including men 18–34 (+9%), men 18–49 (+14%) and men 23–54 (+23%). The WNBA finals between the Mercury and Fever had the highest average ratings (548,000 viewers), since average finals ratings began being recorded in 2007.[12]

2010s

The 2011 season on ESPN2 averaged 270,000 viewers per game, the league's highest since 2005 and up 5% from an average of 258,000 in 2010.[14] Viewership for the 2011 WNBA All-Star Game on ABC was up 46% from the previous game.

Game 2 of the 2012 WNBA Finals between the Indiana Fever and Minnesota Lynx was broadcast on ESPN (games 1,3 and 4 were on ESPN2) and received 778,000 viewers and a .6 household rating. This was the highest rated WNBA broadcast on ESPN since a 1999 Western Conference Finals game between the Houston Comets and Los Angeles Sparks received 1,052,000 viewers and a 1.1 household rating.[15][16] The average viewership for the 4 finals games in 2012 was 477,000.[12]

For 2013 the league averaged 231,000 viewers for 13 games on ESPN2, a 28% gain over the 180,000 average audience for nine telecasts in 2012.[17] The 2013 WNBA Finals games averaged 344,000 viewers.[18]

The 180,000 viewers for 9 games in 2012 was the lowest regular season WNBA ESPN2 ratings, with 2005 having the highest regular season ratings at 282,000. Two 2012 games broadcast on ESPN averaged 359,000 viewers (one game on ABC had 804,000 viewers).[19][20] In 2013 ESPN said that their WNBA audience was majority male, as it had been for years. 66% of the viewers were male and almost half were African-Americans.[18]

Viewership for the 19 games broadcast for the 2014 regular season was an average of 240,000.[21] The ratings on ESPN2 for the conference semifinals were a household rating of 0.2 versus 0.1 in 2013 and 262,000 viewers versus 200,000 in 2013.[22] The 2014 WNBA finals averaged 659,000 viewers across the ESPN channels, up 91% from the 2013 finals between the Minnesota Lynx and the Atlanta Dream which averaged 345,000. Overall, the 2014 playoffs averaged a 0.3 rating and 489,000 viewers on the ESPN networks, up from 0.2 and 272,000 in 2013.[12]

In 2015, ESPN2 televised ten regular season games, and ESPN one, for an average of 202,000 viewers.[23] Game one of the finals telecast on ABC, drew 571,000 viewers, up from 558,000 for game 1 in 2014.[24] Game three of the finals drew 432,000 viewers, and game five drew 583,000, both on ESPN2.[25][26]

Game 1 of the 2016 WNBA Finals was broadcast on ABC and had 0.5 overnight rating (597,000 viewers), which was the best since 2010.[27][28] The 5 game 2016 Finals broadcast on ABC, ESPN and ESPN2 averaged a 0.3 rating and 487,000 viewers.[29] Average viewership in 2016 was 224,000 viewers.[30]

2017 viewership hit an all-time low with 171,000 average regular season viewers.[31] 2018 regular season viewership across ESPN and ABC increased 35% over 2017 to 231,000.[32] 2019 the regular season WNBA viewership across ESPN and ABC networks averaged a combined 246,000 viewers.[33]

2020s

The 2020 regular season averaged 205,000 viewers across ESPN, ESPN2 and ABC (37 telecasts), down 16% from last year (246K).[34]

References
  1. "WNBA Announces Six-Year Deal with ABC and ESPN". wnba.com. WNBA. June 12, 2002. Retrieved February 8, 2014.
  2. https://www.sportsbusinessdaily.com/article/113473 New television deal
  3. Dixon, Oscar (July 15, 2007). "WNBA: Eight-year deal with ESPN worth 'millions and millions'". USA Today. Retrieved April 14, 2015.
  4. "ESPN, WNBA extend agreement". ESPN. March 28, 2013. Retrieved May 27, 2013.
  5. "ESPN and WNBA work out broadcast deal". USAToday. March 28, 2013. Retrieved May 27, 2013.
  6. Lefton, Terry; Ourand, John (April 1, 2013). "What drove the new WNBA deal". sportsbusinessdaily.com. Retrieved February 8, 2014.
  7. Lefton, Terry (March 28, 2013). "ESPN Signs Six-Year Extension With WNBA That Is Worth $12M Per Year". Sports Business Daily. Retrieved May 27, 2013.
  8. Ourand, John (May 9, 2016). "ESPN's new deal doubles rights fee". Sports Business Daily. Retrieved November 8, 2018.
  9. "Thibault, Whisenant to wear mics during game". espn.com. ESPN. September 11, 2005. Retrieved February 8, 2014.
  10. Silva, Chris (September 6, 2006). "Laimbeer not too happy with ESPN". freep.com. Detroit Free Press. Retrieved February 8, 2014.
  11. "WNBA Television Listings - 2013". ESPN. May 2013. Retrieved Sep 19, 2013.
  12. Paulsen (September 18, 2014). "2014 WNBA Finals Hits Multi-Year Viewership High". www.sportsmediawatch.com/. Retrieved October 7, 2014.
  13. "WNBA Closes Regular Season Up in Attendance, TV Ratings and Web Traffic". wnba.com. WNBA. September 16, 2008. Retrieved February 8, 2014.
  14. "More Ratings: WNBA on ESPN, Texas Rangers, Nationwide Series". Sports Media Watch. Aug 31, 2011. Retrieved Sep 19, 2013.
  15. "2012 WNBA Finals Schedule". WNBA. October 2012. Retrieved Sep 19, 2013.
  16. "Game 2 of the WNBA Finals most viewed WNBA postseason game on ESPN since 1999". Hoopfeed.com. October 18, 2012. Retrieved September 18, 2012.
  17. Reynolds, Mike (Sep 18, 2013). "WNBA Nets Double-Digit Audience Gains on ESPN2, NBATV". Multichannel News. Retrieved Sep 19, 2013.
  18. Ourand, John; Karp, Austin (November 11, 2013). "With rebound, WNBA solidifies spot at ESPN". sportsbusinessdaily.com. Sports Business Journal. Retrieved November 12, 2013.
  19. Lefton, Terry; Ourand, John (April 1, 2013). "What drove the new WNBA deal". Sports Business Journal. Retrieved November 5, 2015.
  20. "ESPN Unveils 12-Game Regular-Season Schedule for the 2012 WNBA Season". TV by the Numbers. May 16, 2012. Archived from the original on March 5, 2016. Retrieved November 5, 2015.
  21. Lombardo, John (August 18, 2014). "WNBA expects at least six teams to post profit". sportsbusinessdaily.com. Street & Smith's Sports Business Daily/Global/Journal. Retrieved August 20, 2014.
  22. Margolis, Rachel (September 10, 2014). "WNBA Finals Delivers Best Overnight Since 2007". espnmediazone.com. ESPN. Retrieved September 19, 2014.
  23. Lombardo, John (September 21, 2015). "With 20th season ahead, league sees attendance, ratings drop". Street & Smith's Sports Business Journal. Retrieved October 3, 2015.
  24. "Game 1 of WNBA Finals sees Viewership Increase from 2014". The Futon Critic. October 8, 2015. Retrieved November 4, 2015.
  25. Paulsen (October 12, 2015). "More Ratings: SVP SportsCenter, WNBA Finals, NASCAR Xfinity". Sport Media Watch. Retrieved November 4, 2015.
  26. Paulsen (October 15, 2015). "Ratings Roundup: WNBA Finals, Premier Boxing, NHL on NBCSN". Sports Media Watch. Retrieved November 4, 2015.
  27. "ESPN: 2016 WNBA Finals Game 1 delivers best overnight rating since 2010". hoopfeed.com. October 10, 2016. Retrieved October 10, 2016.
  28. Robinson, Sam (October 11, 2016). "WNBA Finals draws best Game 1 rating since 1998". todaysfastbreak.com. Retrieved October 11, 2016.
  29. Paulsen (October 24, 2016). "Despite Classic Ending, WNBA Finals Down on ESPN2". Sports Media Watch. Retrieved June 27, 2017.
  30. "Numbers don't lie". Swish Appeal. Retrieved 2018-10-16.
  31. Karp, Austin (September 7, 2017). "Audience Analysis: WNBA Regular-Season Viewership Hits New Low For ESPN/ESPN2". Street & Smith's Sports Business Daily. Retrieved September 8, 2017.
  32. Chozet, Tara (August 21, 2018). "ESPN Tips off WNBA Postseason with First Round Doubleheader Tonight". ESPN MediaZone. Retrieved October 5, 2018.
  33. "Ratings: MLB, WNBA, Soccer, Racing". Sports Media Watch. 2019-09-14. Retrieved 2020-10-29.
  34. "Ratings: MLB, WNBA and more". Sports Media Watch. 2020-09-27. Retrieved 2020-09-30.
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