Watch the Stove

Watch the Stove (stylized in all caps) is the debut EP album by food brand Hamburger Helper under the alias Helper. It was released on April 1, 2016 through SoundCloud.[1]

Watch the Stove
EP by
Helper
ReleasedApril 1, 2016 (2016-04-01)
GenreHip hop
Length13:37

Background and release

The idea of a Hamburger Helper album came from a tweet in 2014, where the brand jokingly stated the mascot would release a mixtape. It became the brand's most-favorited tweet.[2]

The EP was released as an April Fools joke by General Mills in collaboration with marketing agency Ketchum Inc.[3] The title references the Jay-Z and Kanye West album Watch the Throne. It subsequently went viral on Twitter.[4] Within a week, the album had 5 million streams on SoundCloud.[5]

Production

The EP was produced by a team at the McNally Smith College of Music and local Minneapolis artists.[6] Two music videos were shot.[7] Songs were required to be family-appropriate and contain no swear words.[8]

Track listing
Track listing for Watch the Stove[1]
No.TitleProducer(s)Length
1."Feed the Streets"DEQUEXATRON X000 Bobby Raps and DJ Tiiiiiiiiiip2:10
2."Hamburger Helper"Retro Spectro4:04
3."Crazy"Illwin and Realistic Productions2:53
4."Food for Your Soul"GenReal2:17
5."In Love with the Glove"@itsdandy2:13
Total length:13:37

See also

References
  1. "WATCH THE STOVE". SoundCloud. Retrieved 7 December 2021.
  2. McIntyre, Hugh (21 April 2016). "The Hamburger Helper Mixtape: The Story Behind A Surprise Hit". Forbes. Retrieved 7 December 2021.
  3. Herren, Parker (24 November 2021). "An ode to Hamburger Helper". Ad Age. Retrieved 7 December 2021.
  4. Collins, Ben (1 April 2016). "Meet the College Kids Behind 'Watch the Stove,' the Year's Hottest Hamburger Mixtape". The Daily Beast. Retrieved 7 December 2021.
  5. Madden, Sidney (12 December 2016). "20 of Hip-Hop's Funniest Moments in 2016 - XXL". XXL Mag. Retrieved 7 December 2021.
  6. Boller, Jau (1 April 2016). "Hamburger Helper drops Watch the Stove mixtape featuring Bobby Raps, DJ Tiiiiiiiiiip". City Pages. Archived from the original on 4 April 2016.
  7. Greenwald, Morgan (1 April 2016). "Hamburger Helper Enters the Rap Scene With (Shockingly Great) 'Watch the Stove' Mixtape". Billboard. Retrieved 7 December 2021.
  8. Roy, Jessica (2016-04-02). "The unbelievably true story behind the April Fools' Day Hamburger Helper mixtape". Los Angeles Times. Retrieved 2021-12-07.
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