Water Wally

Water Wally is the official Singapore Public Utilities Board (PUB) mascot. Water Wally is blue in colour and shaped like a water droplet.[1] Water Wally conveys messages about water conservation and usage to the public.[2]

Water Wally, mascot of Public Utilities Board

Mascot unveiling

Water Wally was unveiled on 4 August 2005 by Dr Yaacob Ibrahim, Minister for the Environment and Water Resources at an official launch held at MacRitchie Reservoir.[2]

In a two-week "teaser" campaign leading up to the official unveiling, thirty three-metre-high Water Wally inflatable balloons were displayed suspended above various reservoirs and canals around Singapore.[3] A "Where's Wally"-inspired contest to spot the mascot was publicized in national newspapers, receiving over two thousand SMS and email entries.[4][5] Five of the inflatables were reported as having gone missing during the campaign.[4]

Water Wally as a publicity tool

Singapore's Public Utilities Board (PUB) aims for Water Wally to put a "face" to water management issues which the public, and children in particular, can relate to.[5] Water Wally is prominent in a wide range of PUB publicity materials and souvenirs, including toys, T-shirts, calendars and posters.[5][6]

At the 2007 Singapore National Day Parade (NDP), Water Wally was featured in 5 different commemorative NEWater bottle designs and tattoos included in the free NDP fun pack given to all attendants.[1][7] The mascot also makes appearances at talks in schools and libraries.[6][8]

Television series

The Adventures of Water Wally is an nine-episode short non-dialogue animated series featuring Water Wally titled "The Adventures of Water Wally". It was produced by Scrawl Studios Pte. Ltd in Singapore and Media Development Authority of Singapore (now Infocomm Media Development Authority). There is no dialogue. The show was telecast on MediaCorp's okto channel from 23 January to 14 February 2009, also made available online at www.pub.gov.sg/waterwally.[9]

References
  1. PUB. "PUB, Singapore's National Water Agency". PUB, Singapore's National Water Agency. Retrieved 2018-08-30.
  2. "Here Comes Water Wally". PUB. 4 August 2005. Archived from the original on 29 December 2006. Retrieved 22 September 2019.
  3. ""Who's Water Wally?"". 9 August 2006.
  4. "Asia Waterwire |". www.asiawaterwire.net. Retrieved 2018-08-30.
  5. "PUB Annual Report: Channels of Communication". PUB. 2008. Archived from the original on 2010-08-05.
  6. "Good flow of adopters for PUB's Our Waters programme". PUB. 9 January 2006. Archived from the original on 15 April 2007. Retrieved 22 September 2019.
  7. "NEWater – the Toast of the Nation at NDP 2007". PUB. 4 July 2007. Archived from the original on 12 October 2007. Retrieved 22 September 2019.
  8. "PURE Annual Report: Water Wally springs to life on screen". PUB. 2009. Archived from the original on 2010-05-25.
  9. "Water Wally makes kids water-wise". Channel NewsAsia. 21 January 2009. Archived from the original on 22 January 2009. Retrieved 22 September 2019.
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