Watkins Books

Watkins Books is London's oldest esoteric bookshop. It specialises in esotericism, mysticism, occultism, oriental religion and contemporary spirituality.[1] The book store was established by John M. Watkins, a friend of Madame Blavatsky, in 1897 at 26 Charing Cross. John Watkins had already been selling books via a catalogue which he began publishing in March 1893.[2] The first biography of Aleister Crowley recounts a story of Crowley making all of the books in Watkins magically disappear and reappear.[3]

Watkins Books in Cecil Court

Geoffrey Watkins (1896–1981) owned and managed the store after his father.[4] He was also an author[5] and publisher, with notable books including first publishing Carl Gustav Jung's 1925 edition of Septem Sermones ad Mortuos.[6]

In 1901, Watkins Books moved to 21 Cecil Court where it has been continuously trading ever since. It publishes a magazine called the Watkins' Mind Body Spirit magazine, which has featured leading authors from mind-body-spirit and esoteric fields. Watkins Books has been owned by Etan Ilfeld since March 2010.[7][8] Since then, a new website has been launched, and the store regularly hosts book launches and signings. Additionally, the Watkins website has integrated a spiritual map of London that everyone is invited to contribute to. Watkins Books has also published a free Mind Body Spirit app that is available on the iPhone/iPad and Android devices.[9]

Watkins makes an annual list of "the 100 Most Spiritually Influential Living People," which is published online and in the spring issue of their magazine.[10] The three main factors used to compile the list are that the person has to be alive, the person has to have made a unique and spiritual contribution on a global scale, and the person is frequently googled, appears in Nielsen Data and is actively talked about on the Internet.