Wayne's Coffee
Waynes, formerly known as Wayne's Coffee[1] is a Swedish-based coffeehouse chain founded in Stockholm in 1994. It is now owned by Tank & Rast, and through its franchising model, it has coffeehouses in multiple countries in Europe and Asia.
Type | Private |
---|---|
Industry | Restaurants |
Founded | 1994Stockholm, Sweden | in
Parent | Tank & Rast mbH |
Website | www |
Overview
Wayne's Coffee was founded in 1994 in Stockholm, Sweden[2] with the aim to offer an authentic Swedish fika experience.[2] Wayne's Coffee is certified organic by KRAV in Sweden[3][4] and the Rainforest Alliance internationally.[5] Hailed as the "Swedish version of Starbucks,"[6] Wayne's Coffee introduced a franchise model in 1997 that enabled it to expand to 150 locations in eight countries.[7][8]
In 2018, Wayne's Coffee was bought by German motorway services company Tank & Rast.[2] Founder Anders Stål was subsequently replaced as Wayne's Coffee CEO by Mats Hörnell.[2] In 2017, Wayne's Coffee won Svenska Franchise Föreningen's (The Swedish Franchise Association) Franchise Chain of the Year award.[9]
Locations
Europe
Wayne's Coffee has over 400 coffeehouses in Sweden,[3] and the coffeehouses aim to have similar styling throughout the country.[10] In 1999, Wayne's Coffee opened up coffeehouses in Finland, the first country outside Sweden to get Wayne's Coffee branches.[11] Wayne's Coffee had around locations in Finland until 2012, when franchisee Restamax (now known as NoHo Partners) gave up their licence to operate under the Wayne's Coffee brand name.[12][13] Later in the year, Wayne's Coffee opened new coffeehouses in Finland,[12] including in the Matkus shopping center in Kuopio and Tampere.[12][13]
In December 2017, Wayne's Coffee opened its first coffeehouse in the United Kingdom in Kensington, London.[2] In 2018, it opened a branch in Ilford.[14] In 2019, Wayne's Coffee opened a location in Manchester, their first in Northern England.[3] In the same year, Wayne's Coffee started importing tea from the London Tea Exchange, who are believed to be the world's largest premium tea company.[15]
In Europe, Wayne's Coffee also has coffeehouses in Norway,[16] Germany, the Netherlands,[4] and Cyprus.
Asia
In 2010, Wayne's Coffee opened up a store in Riyadh, Saudi Arabia. In 2018, Wayne's Coffee opened a coffeehouse in Ho Chi Minh City, Vietnam. It was the first Wayne's coffeehouse in Asia (excluding the Middle East).[4] By the end of 2018, Wayne's had seven stores in Vietnam.[9] In 2019, Wayne's Coffee opened up a store in Shanghai, China.[9] In Asia, Wayne's Coffee also has coffeehouses in Jordan[3] and Oman.[4]
See also
References
- "Historical moments". Waynes.
- "Swedish chain Wayne's Coffee bought out by German travel giant". Verdict Food Service. 2 February 2018. Retrieved 8 June 2020.
- "A Scandinavian-inspired café is giving out FREE coffee". Manchester Evening News. 2 September 2019. Retrieved 8 June 2020.
- "Fika culture and organic materials: Wayne's Coffee is going to triumph". Vir.com.vn. 15 June 2018. Retrieved 8 June 2020.
- "The Scandinavian market potential for coffee". Center for the Promotion of Imports. 15 January 2020. Retrieved 8 June 2020.
- Oleson, Elisabet (2006). Adventure Guide to Sweden. Hunter Publishing. p. 62. ISBN 9781588435521.
- "Change of ownership for coffee chain that recently broke into UK market". Food Service Equipment Journal. 6 February 2018. Retrieved 8 June 2020.
- Salberg, Carl Arthur (2017). International Marketing: Strategy development and implementation. Routledge. ISBN 9781351732895.
- "Wayne's Coffee makes Chinese debut". Insider Retail. 26 February 2019. Retrieved 8 June 2020.
- Wee, Lionel (2015). The Language of Organizational Styling. Cambridge University Press. p. 85. ISBN 9781316194928.
- "Wayne's Coffee grows with new German owner". My News Desk. 1 February 2018. Retrieved 8 June 2020.
- "Wayne's Coffee to re-enter Finland". Helsinki Times. 20 August 2012. Retrieved 8 June 2020.
- "Wayne's Coffee chain makes comeback in Kuopio and Tampere". Yle.fi. 20 August 2012. Retrieved 8 June 2020.
- "Swedish coffee shop Wayne's Coffee to open in Ilford next year". Ilford Recorder. 14 December 2017. Retrieved 8 June 2020.
- "Export Success Brewing for London Tea Exchange". UMI. 15 March 2019. Retrieved 8 June 2020.
- Lloyd, Caroline; Payne, Jonathan (2016). Skills in the Age of Over-qualification: Comparing Service Sector Work in Europe. Oxford University Press. p. 161. ISBN 9780199672356.