Wertheim (company)

Wertheim is a brand of domestic vacuum cleaners and floor care products.

Wertheim
TypeBrand
IndustryVacuum Cleaners
GenreFloor Care
ProductsVacuums, Deep Cleaners, Steam Mops, Carpet Shampooers
Websitewww.wertheimcleaning.com.au

The Wertheim brand name is now sold in Australia and New Zealand through Godfreys.

History

The Wertheim brand was established in Australia in the 1870s when German Hugo Wertheim (1854 - 1919) moved to Melbourne and established a business as agent for his father's cousin Joseph Wertheim, a well-established manufacturer of sewing machines back in Germany.[1] Hugo Wertheim sold sewing machines, bicycles, pianos and other mechanical devices, under brands such as Wertheim, Electra, Planet, Griffin and Hapsburg.[1]

In 1908 Wertheim diversified into manufacturing and opened a large piano factory at Richmond, Melbourne.[1] The brand achieved considerable success selling sewing machines, pianos and other electrical goods constructed of mainly Australian materials.[2]

The Australian Wertheim factory was closed in 1935 and was later turned into a Heinz factory and later re-purposed as a television studio for GTV Channel 9.[3] Shortly after, the brand was acquired by Australian retail company Godfreys.[4]

See also

References
  1. Andrew J. Ray, 'Wertheim, Hugo (1854–1919)', Australian Dictionary of Biography, National Centre of Biography, Australian National University published first in hardcopy 2005, accessed online 2 April 2022.
  2. "needlebar.org/main/makers/australia/wertheim/index.html". needlebar.org. Retrieved 2017-11-12.
  3. "needlebar.org/main/makers/australia/wertheim/index.html". needlebar.org. Retrieved 2017-11-12.
  4. Mirror.co.uk (2010-04-27). "Kim Woodburn unveils Wertheim, an Aussie vacuum to rival Dyson". mirror. Retrieved 2017-11-12.
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