What Katie Did (company)

What Katie Did is a British lingerie design house founded in 1999 by Katie Thomas.

What Katie Did
IndustryFashion
Founded1999
HeadquartersLondon, England, United Kingdom
Key people
Katie Thomas (née Halford)
Richard Thomas
ProductsLingerie
Websitewww.whatkatiedid.com

History

In 1999, being unable to afford fully fashioned stockings, Thomas decided to invest £100 in nylons to sell at The London Fetish Fair.[1] This led to Thomas creating her own website.

In 2002, What Katie Did's first reproduction of the Bullet bra was launched, the first to be produced in the country.[2] The next year, the company opened a boutique in London Portobello.[3] In 2010, Thomas was asked to advise on an bra of Marilyn Monroe that was put up for auction.

Thomas has also appeared advising on corsets on ABC's Nightline in 2012 and in the same year was nominated for Cosmopolitan's Businesswoman of the Year.[4]

Style

The brand recreates designs from the 1950s including the bullet bra, which has been worn by celebrities such as Madonna and Rihanna.[5][6] What Katie Did are also known for their steel boned corsets.[7]

Models

Models for the company include Bernie Dexter, Missy Malone, Jami Deadly and Miss Polly Rae.

References
  1. "Designer Interviews: Katie Halford of What Katie Did". The Lingerie Addict. 2011-08-01. Retrieved 2013-10-24.
  2. Nonita (2011-03-29). "Vintage Pin Up Style | Meet Katie Halford from 'What Katie Did'". Wambamclub.com. Retrieved 2013-10-24.
  3. "What Katie Did | 26 Portobello Green W10 5TZ". Timeout London. 1999-11-30. Retrieved 2013-10-24.
  4. "#TheCosmos - who are the celebs of real life?". Cosmopolitan. 2011-11-02. Archived from the original on 2013-10-29. Retrieved 2013-10-24.
  5. "Rihanna wears What Katie Did for 777 tour". Lingerie Insight. 2012-11-20. Archived from the original on 2012-12-19. Retrieved 2019-10-25.
  6. "Interview with Katie of What Katie Did". Pin-Up Parade. Retrieved 2013-10-24.
  7. Barford, Vanessa (2012-06-19). "BBC News - The re-re-re-rise of the corset". BBC News. Retrieved 2013-10-24.

Further reading
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