What Now (film)
What Now is a 2015 American romantic comedy film written and directed by Ash Avildsen. It also stars Avildsen.[1][2]
| What Now | |
|---|---|
 Promotional poster for What Now | |
| Directed by | Ash Avildsen |
| Written by | Ash Avildsen |
| Produced by | Jamie Adler Lorenzo Antonucci Ash Avildsen Jeffrey Ronald Cohen Wael Hourani Jeff Kranzdorf Brad LaFave Frank Nasso Cleo Valente |
| Starring | Jeffree Star Ash Avildsen Joseph Cassiere Lorenzo Antonucci |
| Cinematography | Samuel Brownfield |
| Edited by | Dan Dobi |
Production companies | Sumerian Films What Now Productions |
| Distributed by | Gravitas Ventures Green Apple Entertainment |
Release date |
|
Running time | 100 minutes |
| Country | United States |
| Language | English |
| Budget | $250,000 |
Plot
Three best friends explore the world of online swipe dating in Los Angeles and quickly find out that anyone who judges you based on your salary or number of social media followers is someone who has their own soul-searching to do.[3]
DJ works as a disc jockey (DJ) at a strip called named Pink Lips. Bruno works security at Pink Lips, and Joey works as a travel agent. They all live together in B-Murda's house, but it is their last weekend there. B-Murda is getting married, and his fiancé wants his friends to move out. They all decide to try a new dating app at a friend's suggestion. They quickly find out that girls do not like their day jobs, but they can lie about what they do.
The movie culminates in a party at B-Murda's house. Ice-T makes an appearance at the party and performs a live version of "99 Problems".
Cast
- Ash Avildsen as DJ
- Joseph Cassiere as Joey
- Lorenzo Antonucci as Bruno
- Bizzy Bone as B-Murda
- K.D. Aubert as Katrina
- Ice-T as himself
- Rachel Delante as Kelly
- Bridget Avildsen as Rachel
- Jeffree Star as Victoria
- Mark Child as Jock
- Mark Rhino Smith as Danny the Jamaican Barman
- Christine Solomon as Melissa
Release
What Now was released to select theaters March 19, 2015 and on cable and VOD platforms April 3, 2015.[4]