Whatfix

Whatfix is a SaaS based digital adoption platform that provides organizations with a no-code editor to create in-app guidance and self-help support on any application that looks 100% native. The platform enables companies to create interactive walkthroughs, product tours, user onboarding checklists, smart tips, field validation, self-help wikis, hotspots, and more. Its advanced product analytics empower organizations with the data to understand how users are engaging with their applications and software products.

Whatfix
TypePrivate
IndustryInternet
Founded2014 (2014)
HeadquartersSan Jose, California and Bengaluru, India
Key people
Khadim Batti (CEO), Vara Kumar (Head of R&D and Pre-Sales)
Number of employees
500-1000
Websitewhatfix.com

Whatfix has offices in San Jose, California and Bengaluru, India.

History

Cofounders Khadim Batti and Vara Kumar initially developed a search and social media engagement platform for SMBs.[1] The product then pivoted to an interactive guidance platform for enterprises called Whatfix. Currently, Whatfix helps companies increase user adoption of the applications they use while also providing performance support.

In January 2018, the company announced that Vispi Daver, a veteran Silicon Valley investor who has invested in Parature, Revionics, MakeMyTrip among others, joined the executive team. He was already on the Board of the company.[2]

In October 2019, Whatfix acquired Airim to offer the Industry’s first autonomous personalization platform for the Digital Adoption solutions category.[3]

In August 2021, Whatfix announced the acquisition of Nittio Learn, a learning management system.[4]

In April 2022, Whatfix acquired Leap.is, a mobile assistance platform.[5]

Funding

In April, 2015, Whatfix raised $1 million in seed funding.[6] The round was led by US-based venture capital firm Powerhouse Ventures, startup accelerator GSF and other Silicon Valley-based angel investors.

In April, 2017, Whatfix raised $3.7 million in Series A funding.[7]

In March, 2019, Whatfix raised $12.5 million in Series B funding. EightRoads had led the round with participation of Cisco and existing investors Helion Venture Partners and Stellaris Venture Partners.

In February 2020, Whatfix raised $32 million in Series C funding. Sequoia Capital India led the round with participation from existing investors EightRoads, Cisco and F-Prime Capital.

In June 2021, Whatfix raised $90 million in Series D funding, tripling its valuation since the last funding in 2020. SoftBank Vision Fund 2 led the round, with participation from EightRoads, Sequoia Capital India, Dragoneer Investment Group, F-Prime Capital and Cisco.[8]

In July 2021, Whatfix implemented an employee stock ownership plan (ESOP) buyback of $4.3 million (Rs.32 crores) for its employees.[9]

Product

Whatfix's platform provides product adoption, user onboarding, employee training, self-service support and performance support for companies using enterprise web, desktop, and mobile applications.[10] The platform enables application users with contextual in-app guidance and self-help support, that leads users through a task or workflow on the application.

In Q4, 2022, Whatfix launched a new product line, product analytics. [11] With Product Analytics, software owners can independently implement end-to-end analytics from tracking to insights, eliminating engineering dependency. This product caters to both customer- and employee-facing applications, including custom-built applications and third-party applications such as Salesforce, and Oracle, assisting software owners with feature prioritization, process optimization, UX improvement, growth, and identifying cohorts for real-time feedback.

Whatfix has obtained ISO 27001:2013 certification[12] as well as being SCORM 1.2 and DITA compliant.[13] Whatfix is available as a paid Business version as well as a free version.[14] Whatfix is most commonly used on platforms like Salesforce, SAP SuccessFactors, Oracle Cloud, Workday, SharePoint, Apttus etc.

Whatfix has also obtained SOC 2 certification.[15]

References
  1. "Tech startups such as Nowfloats, Whatfix and Zoho eye potential of local SMEs". The Economic Times. 2015-04-28. Retrieved 2017-09-07.
  2. www.ETtech.com. "Enterprise focused Whatfix onboards MakeMyTrip investor Vispi Daver - ETtech". ETtech.com. Retrieved 2018-02-27.
  3. Newsdesk, HrNxt (2019-11-01). "Tech Startup Whatfix Acquires AI Platform Airim". hrnxt.com. Retrieved 2020-04-01.
  4. Newsdesk, AIT (2021-08-10). "Whatfix Closes Nittio Learn Acquisition During Record Quarter In Q2, 2021". aithority.com/. Retrieved 2021-08-10.
  5. "Whatfix acquires Leap to expand mobile capabilities". The Economic Times. Retrieved 29 October 2022.
  6. Abrar, Peerzada (2015-04-10). "Whatfix raises Rs 5.5 crore from PGSF". The Economic Times. Retrieved 2017-09-07.
  7. "Whatfix raises US$3.7M Series A to allow businesses to create interactive help guides on websites". Retrieved 2017-09-07.
  8. Kreutzer, Laura (2021-06-08). "SoftBank Extends Second Vision Fund Investment Spree With Whatfix Deal". www.wsj.com/. Retrieved 2021-06-08.
  9. Shah, Sneha (2021-07-06). "Whatfix unveils its first-ever Esop buyback scheme". economictimes.indiatimes.com/. Retrieved 2021-07-06.
  10. "How Whatfix Grew To 200+ Customers With Its Performance Support Platform". inc42.com. Retrieved 2017-09-07.
  11. "Whatfix Launches Product Analytics, Building on 2022 Success".
  12. GmbH, finanzen.net. "Whatfix Receives ISO3 Certification Demonstrating Highest Information Security Standards". markets.businessinsider.com. Retrieved 2017-11-13.
  13. "Whatfix Launches World's First SCORM-compliant In-app Guidance Tool". Learning Solutions Magazine. Retrieved 2017-09-07.
  14. Smarty, Ann (2015-10-21). "10 Free Website Usability Tools to Improve Your Customer Experience". Entrepreneur. Retrieved 2017-10-04.
  15. "Whatfix Completes SOC 2 Certification". PR.com. Retrieved 2018-02-27.
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