White Rain

White Rain is an American brand of body wash, hair spray, and hair care products owned by International Wholesale. It was introduced as a shampoo in 1952 by Alberto-Culver.

White Rain
Product typeHair care, Hair spray, body wash
OwnerInternational Wholesale
CountryUnited States
Introduced1952 (1952)
MarketsUnited States
Previous ownersGillette (1952-2000)
Diamond Products (2000-2007)
Sun Products (2007-2012)
High Ridge Brands (2012-2021)
Websitewww.whiterain.com

Ownership history

The Gillette Company sold the White Rain brand to Florida-based Diamond Products Company in April 2000.[1]

In 2007, Sun Products acquired the brand from Diamond Products Company.[2]

In 2012, the brand was sold to High Ridge Brands, which owns other former brands of Alberto-Culver.[3]

In February 2021, International Wholesale acquired the White Rain brand from High Ridge Brands.[4]

References

  1. "Gillette sells White Rain hair care brand". CNN Money. March 23, 2000. Retrieved November 11, 2021.
  2. Cetamayo, Ameerah (1 December 2007). "Franklin site may make White Rain brand more prevalent". Bowling Green Daily News. Retrieved 5 April 2018.
  3. "High Ridge Brands To Acquire the White Rain Brand from Sun Products" (Press release). Brynwood Partners. June 26, 2012. Retrieved November 11, 2021 via PR Newswire.
  4. "International Wholesale acquires White Rain personal care brand from High Ridge Brands". Global Newswire (Press release). February 23, 2021. Retrieved November 11, 2021.
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