Who Gives A Crap

Who Gives A Crap (WGAC) is a brand of toilet paper, tissues, and paper towels founded in Australia in 2012. The company sells recycled products and donates half its profits to charity.

Who Gives A Crap
TypePrivate
IndustryConsumer staples
Founders
  • Simon Griffiths
  • Danny Alexander
  • Jehan Ratnatunga
Key people
Simon Griffiths (CEO)[1]
Products
  • Toilet paper
  • Tissue paper
Number of employees
~100 (2020)
Websitewhogivesacrap.org

History

WGAC was founded in 2012 by Simon Griffiths, Danny Alexander, and Jehan Ratnatunga.[2] Griffiths had the idea for the company after learning that more than 2 billion people didn't have access to a toilet.[3] WGAC launched in July 2012 with an Indiegogo crowdfunding campaign, for which Griffiths sat on a toilet in a warehouse for 50 hours, until the first $50,000 had been raised.[4][5] The first deliveries were made in March 2013.[5]

By 2020, WGAC had grown to about 100 staff, and shipped products to 36 countries, with warehouses in Australia, the United Kingdom, the United States, and the Netherlands.[6] The company began receiving investment funding in 2021, totalling around $50 million, from investors including Mike Cannon-Brookes.[2][7] WGAC is a certified B Corporation, denoting a commitment to positive social and environmental impact.[8]

During the COVID-19 pandemic, especially in early 2020, there were numerous shortages, including of toilet paper. In March 2020, WGAC received 30-40 times the typical number of daily sales, being forced to mark their online store as 'out of stock' for a short time - a waiting list began which grew to more than 500,000 people.[3][9]

Products

WGAC toilet paper is created from recycled paper, and each roll is also individually wrapped in recycled paper. Since 2016, WGAC also sell toilet paper created from bamboo.[10][11] Its toilet paper products are manufactured in China.[12]

Charitable donations

Half of the company's profits are donated to charities including WaterAid, WaterSHED, and Shining Hope for Communities.[10] By 2021, WGAC had donated more than $7.8 million AUD, with $6 million USD resulting from the company's sales spike during 2020 pandemic shortages.[2][5][1]

References
  1. Skantzos, Kathy (19 December 2020). "Who Gives a Crap gives away $5.85 million after exponential sales spike with pandemic". News.com.au. Retrieved 2 May 2022.
  2. Macdonald, Anthony; Redrup, Yolanda (24 August 2021). "Who Gives A Crap scores first big funding injection". Australian Financial Review. Retrieved 2 March 2022.
  3. "The irreverent toilet paper startup that cleaned up during the pandemic lockdown". Fortune. Retrieved 2022-03-02.
  4. Nosowitz, Dan (2019-07-17). "What's the deal with all this fancy new toilet paper?". Vox. Retrieved 2022-03-02.
  5. Gilchrist, Shubhangi Goel,Karen (2021-10-07). "This CEO sat on a toilet for 50 hours to raise funds. Now, investors are giving him $30 million". CNBC. Retrieved 2022-03-02.{{cite web}}: CS1 maint: multiple names: authors list (link)
  6. Boddy, Natasha (29 December 2020). "'I never meant to be a toilet paper mogul' Simon Griffiths". The Australian Financial Review. ProQuest 2472986994. Retrieved 2 March 2022.
  7. Lynch, Jared (14 September 2021). "Who Gives A Crap flushed with $41m raising". The Australian. ProQuest 2572064880. Retrieved 2 March 2022.
  8. Burkhardt, Kai (2020-09-29). "Stay stocked up on toilet paper with these delivery services". CNN Underscored. Retrieved 2022-03-02.
  9. Koziol, Michael (2 March 2022). "Sheet dreams are made of this for loo paper suppliers". The Sun-Herald.
  10. Henderson, Emma (2021-07-27). "Plastic Free July: Why we should all swap to this eco-friendly loo roll that helps to save trees". The Independent. Retrieved 2022-03-02.
  11. Sirtori-Cortina, Daniela (2022-03-29). "The Battle for Your Toilet Paper Is On". Bloomberg.com. Retrieved 2022-05-01.
  12. Wiggins, Jenny (2022-04-22). "Who gives a crap about the rising cost of toilet paper?". Australian Financial Review. Retrieved 2022-05-01.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.