Wicked Good Cupcakes
Wicked Good Cupcakes is a Boston-based cupcake bakery that sells cupcakes in jars both in-store and online.
 | |
| Industry | Baking |
|---|---|
| Founded | 2011 |
| Founders | Tracey Noonan, Danielle Descroches |
| Headquarters | |
| Products | Cupcakes |
| Website | www |
History
Wicked Good Cupcakes was formed by mother and daughter Tracey Noonan and Danielle Descroches.[1] After taking a cake decorating class, they began posting photos of their baking online.[1] Friends and family requested the product and Noonan and Descroches put the cupcakes in a jar in order to ship them. The company opened a store in 2011 in Cohasset.[1]
In 2011, someone with a Wicked Good Cupcake was stopped by the TSA in Boston.[2] The cupcake was confiscated due to the icing being considered more than the 3-ounce limit for liquids. The incident sparked an increase in sales and publicity for the company.[2]
Wicked Good Cupcakes appeared on Season 4 of Shark Tank where it received an investment from Kevin O'Leary of $75,000 in exchange for royalties. O'Leary received $1 for every cupcake sold until his investment was repaid, and then $0.45 for every cupcake thereafter.[3]
In 2021, Wicked Good Cupcakes joined the Hickory Farms family of gourmet food gifts. Wicked Good Cupcakes gained popularity after appearing on ABC’s Shark Tank in 2013.[4]
References
- Harris, David L. (25 March 2014). "A year after 'Shark Tank' appearance, Wicked Good Cupcakes baking in success". Boston Business Journal. Retrieved 27 January 2018.
- "'Wicked' Cupcake Flies High After TSA Seizure". Fox News. 12 January 2012. Retrieved 27 January 2018.
- Feloni, Richard (15 December 2015). "The 15 biggest 'Shark Tank' success stories of all time". Business Insider. Retrieved 27 January 2018.
- "Hickory Farms Acquires Wicked Good Cupcakes" (Press release). 24 June 2021.