Wild About Fruit Company

The Wild About Fruit Company is an Australian fruit company, located in Victoria's prime produce area, the Yarra Valley. The company is owned and operated by a third generation of the Mould family. Its main operations take place in Wandin with other properties located at Coldstream, Bacchus Marsh, Gundagai, New South Wales[1] and Kerang.[2] As of 2002, it was growing 40 different of cherries for the domestic and export fresh cherry market.[3][4]

Wild about fruit
TypePrivate Company
IndustryFood (grows, processes, stores and delivers)
FoundedWandin, Victoria, Australia (1930)
HeadquartersWandin, Victoria, Australia
Key people
Ben Mould, Owner and Managing Director
ProductsFruit juice, gourmet fruit vinegars and More...
RevenueNot disclosed
Number of employees
100+
Websitewww.wildaboutfruit.com.au

Wild About Fruit has worked closely with the CSIRO in crating painted juice production, developing juice extraction techniques that allowed a greater percentage of the fruit to be utilised, and deactivating enzymes that would result in a longer shelf-life for the product without the use of preservatives.[5][6]

In 2004, Wild About Fruit products were endorsed by Planet Ark.[7]

In September 2005, EPA Victoria fined Wild Juice Pty Ltd $5113 for contravening the requirements of a pollution abatement notice. In May, an EPA inspection had identified an incomplete connection of the site's new waste treatment plant.[8]

Brands
  • Wild About Fruit
  • Wild Child
  • Wild about wellbeing

References
  1. Philip Hopkins (30 August 2002). "Building on the core business". The Age. Retrieved 6 June 2007.
  2. Gannawarra Shire Council (28 November 2005). "New cherry orchard development". Retrieved 6 June 2007.
  3. Miranda Sharp (17 December 2002). "Cherries ripe". The Age. Retrieved 6 June 2007.
  4. Katie Fisher (12 June 2006). "They're wild about cherries". Weekly Times.
  5. Paul Sellars (12 July 2000). "Orchard extracts a premium". Weekly Times.
  6. Warren McLaren (20 February 2006). "Wild Child — The Whole Juice, Nothing But ..." treehugger.com. Retrieved 6 June 2007.
  7. "Newsletter". HOPE Australia : Householders' Options to Protect the Environment. October 2004. Archived from the original on 29 August 2007. Retrieved 6 June 2007.
  8. "Wastewater worry for Wild Juice". EPA Victoria. 19 September 2005. Retrieved 6 June 2007.


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