Elixir (perfume)

In 2008, international fashion and fragrance company Puig announced that it had formed a partnership with Shakira and had signed an agreement "to develop a line of signature products produced with and inspired by the artist".[2] The first product to appear was S by Shakira, which was released in September 2010, followed by S by Shakira Eau Florale.[3]

After developing her first two fragrances, Puig began working on Shakira's third perfume and enlisted Alexandra Kosinski and Sonia Constant, perfumers from Swiss fragrance manufacturer Givaudan, to collaborate with Elisabeth Vidal, a perfumer from Puig.[1] Vidal had previously worked with Shakira on S by Shakira Eau Florale.[4] The perfumers came up with the concept of a "second skin", described by Shakira as a "fragrance that becomes a part of you".[1] In an interview with Women's Wear Daily, the singer claimed that the scent would display her "most sensual and exotic side" and had seemingly been inspired by the deserts of Morocco.[1][5]

Elixir belongs to the amber olfactive family,[6] which is known to contain intense and long lasting fragrances.[7] The top notes of the perfume were described by Shakira as "floral and spicy" and include neroli, white pepper, and white flower; the heart notes were said to be "velvety and fruity" and are based on the scents of flowers like freesia and paeonia, and apricot; the base notes contain amber, benzoin, musk, sugar cane and white cedar wood.[8][9] The ingredients of the perfume are mostly based on spicy and woody elements which overbear the sweeter floral elements.[10] Shakira herself stated that the "sweetness" in Elixir was kept to a limited amount.[8]

German packaging company Gerresheimer was hired to produce the flacon of Elixir.[11] It is made of clear moulded glass and has a slender gold-tinted neck.[1][11] According to Jose Manuel Albesa, chief brand officer of Puig, it is inspired by the bottles used in the historic medical practice of apothecary.[1] In an interview with Latina, Shakira revealed that she wanted to "depict the kind of bottle that was used in ancient times, but that looked modern and chic as well" and come up with a design similar to a magical potion, which is the definition of the word 'elixir'.[12] As the scent is inspired by the desert, she chose the tint of the bottle to be golden so that it can "evoke the memories of sands and sunsets".[12] The packaging of the fragrance was designed by Colombian artist Catalina Estrada and features colourful illustrations of various birds and leaves printed on a pale background.[1]

Elixir was produced in the following range:[1]

• Eau de toilette spray - 15 ml/0.5 oz
• Eau de toilette spray - 30 ml/1 oz
• Eau de toilette spray - 50 ml/1.7 oz
• Deodorant spray - 150 ml/5.1 oz[14]
• Body lotion - 101 ml/3.4 oz (available only in gift sets)[15]
• Lip balm - 15.7 ml/0.53 oz (available only in gift sets)[15]

Wild Elixir was released as a flanker fragrance to Elixir on 25 August 2013.[20] Categorised as a floral oriental perfume, Wild Elixir features top notes of cassis and mandarin; heart notes of honeysuckle flower, orange blossom, and peach fruit accord; the base notes consist of benzoin resin, patchouli, and sandalwood.[21] The flacon of the perfume is similar to the original one, but instead features a contrasting colour scheme of golden and black.[22] The packaging was again designed by Estrada and features illustrations of flowers and wild cats set on a brownish orange background and is similar to the look of the African savannah.[23]

The Russian edition of Cosmopolitan gave Wild Elixir a positive review, praising its packaging and the choice of ingredients in the notes.[24]

On 23 June 2013, Shakira released a teaser of the commercial for the fragrance along with a photo of her posing with two cheetahs.[25] A full version of the commercial was released later. It begins with Shakira, dressed in a dark burgundy gown, coming across a pair of cheetahs in an arid desert region. The two animals, alarmed, commence running towards her in an effort to attack her. Shakira responds by raising her hand, which prompts the cheetahs to abruptly stop in their tracks. They are later seen prowling around her while she is standing atop a rock and a bottle of Wild Elixir is then shown placed on a log of wood.[26] The official website of the perfume also features a game made to promote the fragrance and Shakira's Barefoot Foundation.[27]