Wildfang

Wildfang is a Portland, Oregon-based queer-friendly[1] apparel company known for its untraditional approach to gender norms.[2] The company was co-founded in 2012 by Emma Mcilroy,[3] Taralyn Thuot and Julia Parsley, who previously worked at Nike, Inc.[4][5][6][7] The business operates a shop in downtown Portland.[8]

Wildfang
IndustryApparel/Clothing/Fashion
FounderEmma Mcilroy
HeadquartersPortland, Oregon
Key people
Taralyn Thuot, Creative Director
ProductsClothing for all
Websitewww.wildfang.com
Shop in downtown Portland, Oregon, with a window display for the Drag-a-thon event produced by Wildfang in 2023

History

In 2018, Wildfang created a collection of t-shirts and a bomber jacket with the tagline, "I Really Care, Don't U?". This was in response to the "I Really Don't Care, Do U?" jacket worn by Melania Trump on her trip to visit immigrant children at a detention center. All proceeds from the sales of the tag-lined items went to a charitable organization, Refugee and Immigrant Center for Education and Legal Services.[1]

In February 2020, Wildfang filed a lawsuit against Target Corporation alleging that its Wild Fable clothing line infringed on Wildfang's company trademark. In the lawsuit, Wildfang asks that Target stop selling its Wild Fable line, and that profits from the sale of its merchandise be transferred to Wildfang.[9]

In July 2023, Wildfang produced Drag-a-thon, an event that achieved a Guinness World Records certification for the longest running drag show and raised over $290,000 for The Trevor Project.[10]

References
  1. Martin, Brittany (30 July 2018). "The Activist Clothing Line Behind a Melania Jacket Clapback Opens a Pop-Up in L.A." Los Angeles Magazine. Retrieved 6 July 2023.
  2. "Pride backlash derailed retailers, but LGBT designers are more empowered than ever". The Independent. 2023-06-23. Retrieved 2023-07-13.
  3. https://www.redbull.com/gb-en/mavens-emma-mcilroy |Red Bull interviews Wildfang founder and CEO Emma McIlroy
  4. "Former Nike employees create 'Wildfang,' online retailer. store". Oregon Live. Retrieved 5 March 2014.
  5. "Wildfang Co-Founder Emma Mcilroy Talks Rihanna, Music Inspiration, And Tomboy Style". MTV. Retrieved 5 March 2014.
  6. "Hot startup Wildfang launches first collection (Photos)". Portland Business Journal. November 22, 2013. Retrieved 5 March 2014.
  7. "WATCH: Kate Moennig & Hannah Blilie For Wildfang". Out Magazine. Retrieved 5 March 2014.
  8. "Portland business owners frustrated over indiscriminate vandalism". Oregon Public Broadcasting. Retrieved 2023-07-13.
  9. Riski, Tess (6 February 2020). "Portland Clothing Company Wildfang Sues Target's "Wild Fable" Line for Trademark Infringement". Willamette Week. Retrieved 6 July 2023.
  10. Tran, Emi Tuyetnhi (13 July 2023). "'Drag-a-thon' in Portland, Oregon, claims world record for longest drag show". NBC News. Retrieved 18 July 2023.
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