Wilford Brimley

Brimley meeting U.S. President Ronald Reagan in 1988

Brimley's onscreen breakthrough came when he was cast in the popular 1970s television series The Waltons as Walton's Mountain resident and blacksmith Horace Brimley; he made seven appearances between 1974 and 1977.[3]

His first credited feature film performance was in The China Syndrome (1979)[3] as Ted Spindler, a friend and coworker of plant shift supervisor Jack Godell (portrayed by Jack Lemmon). That same year, he appeared in the Robert Redford/Jane Fonda feature film "The Electric Horseman" cast as simply "The Farmer" while assisting Redford and Fonda's characters evade troopers while transporting the horse in a cattle hauler. Later, Brimley made a brief but pivotal appearance in Absence of Malice (1981) as the curmudgeonly, outspoken Assistant Attorney General James A. Wells. In the movie The Thing (1982) he played the role of Blair, a biologist among a group of men at an American research station in Antarctica who encounter a dangerous alien that can perfectly imitate other organisms.[10]

Brimley's close friend Robert Duvall (who also appeared in The Natural) was instrumental in securing for him the role of Harry in Tender Mercies (1983). Duvall, who had not been getting along with director Bruce Beresford, wanted "somebody down here that's on my side, somebody that I can relate to."[11] Beresford felt Brimley was too old for the part but eventually agreed to the casting. Brimley, like Duvall, clashed with the director; during one instance when Beresford tried to advise Brimley on how Harry would behave, Duvall recalled Brimley responding: "Now look, let me tell you something, I'm Harry. Harry's not over there, Harry's not over here. Until you fire me or get another actor, I'm Harry, and whatever I do is fine 'cause I'm Harry."[11]

Brimley then appeared as Pop Fisher, world-weary manager of a slumping baseball team, in The Natural (1984). Brimley appeared in the 1984 film Country as Otis, the patriarch of a family farm, which took a sobering look at farms in crisis in the 1980s. Shortly thereafter, Brimley secured his first leading role in Ron Howard's Cocoon (1985), portraying Ben Luckett, leader of a group of geriatrics who encounter a magically reinvigorating swimming pool by their retirement home. Brimley was only 49 when he was cast in the role, and turned 50 during filming; he was at least 20 years younger than any of the actors playing the other retirement home residents. In order to look the part, Brimley bleached his hair and moustache to turn them gray, and had wrinkles and liver spots drawn on his face.[12] He also starred in Cocoon: The Return, a 1988 sequel.

Through these and other roles, Brimley became widely known for portraying gruff or stodgy old men, most notably on the 1980s NBC drama series Our House, also starring Deidre Hall, Chad Allen, and Shannen Doherty. One exception was when he played William Devasher, sinister head of security for a Mafia-associated law firm, in the Tom Cruise film The Firm (1993).[13]

After portraying the father of Kevin Kline in In & Out (1997), Brimley retreated from Hollywood in favor of involvement in more independent productions. He made an auspicious mainstream comeback with the TNT film Crossfire Trail (2001), co-starring with Tom Selleck (whom he had previously worked with in the 1980s film High Road to China). He played an intimidating United States Postmaster General in a 1997 episode of Seinfeld ("The Junk Mail"), who forces Kramer to end his boycott of the mail service.[14] After several more years of independent film and TV acting, Brimley had a supporting role in Did You Hear About the Morgans? (2009), making witty exchanges with star Hugh Grant.[15]

Brimley frequently appeared in commercials, including a series of commercials for Quaker Oats,[8] a campaign which became famous for his repeating their slogan "It's the right thing to do."[16][17] Developed by advertising agency Jordan, McGrath, Case & Taylor, the campaign began in 1987.[18] Brimley appeared in numerous television advertisements for Liberty Medical, a company specializing in home delivery of medical products (including diabetes testing supplies).[19] He appeared in commercials for the American Diabetes Association[20] and was the voice-over for a Bryan Foods television commercial campaign.[21]