William Moses (businessman)

William "Bill" Daniel Moses Jr. (born July 27, 1962) is an American entrepreneur and investor, specializing in the beverage industry. He is the co-founder of Kevita, a probiotic beverage company. He is currently Founder & CEO of Flying Embers, an alcoholic beverage line made of adaptogenic organic "hard" kombucha.

Early life and career

Moses was born on July 27, 1962, in Homestead, Pennsylvania. Moses graduated from the University of Virginia in 1985 and started a career in finance and investment banking.

In 1997, Moses became the co-founder and CEO of Recovery Television Network and RNetHealth.com, a JV with Liberty Media, later sold to Liberty Media.[1][2][3]

Business ventures

Moses co-founded KeVita, Inc. in 2009 and served as its Chairman and CEO. KeVita provided the healthy beverage sector with a sparkling, probiotic functional beverage and kombucha for health-conscious consumers.[4]

Bill developed KeVita from a small, regional brand to an international leader selling to 20,000+ retail locations across North America. Under his leadership, KeVita earned consistent recognition as a high–growth brand, transforming the functional beverage space. PepsiCo acquired Kevita for $220 million in 2016.[5][6][7][8]

In 2016, Moses founded the R&D company, Fermented Sciences Inc. Moses next joined Whipstitch Capital in 2017 as the company's Senior Operating and Strategic Advisor.[9][10] He was then named Executive Chairman of ICONIC Protein Drink in September 2017.

In 2018, Moses joined the board of directors of Koia, manufacturer of a plant-based, protein beverage.

Moses is a strategic advisor, principal shareholder and board member of Wilde Brands, Vive Organic Wellness Shots, and Yooga Superfood Cup.

Awards and recognition

Recipient of the Ellis Island Medal of Honor by the National Ethnic Coalition of Organizations (NECO) for his outstanding citizenship, individual achievements and encouragements of cultural unity.[11][12]

Named Honorary Chair of Cable Positive, a 501c3 that raised the awareness of AIDS via the media.

Moses is a member of the Board of Directors for the World Business Academy a non-profit and think tank in Santa Barbara, CA that advises business on environmental and social issues.[13]

References
  1. "Drudge Hollywood: Godzilla Does New York".
  2. Mifflin, Lawrie (16 April 1997). "A Window on Recovery" – via NYTimes.com.
  3. "CNN - Recovery Network: TV channel targets addicts - June 20, 1997". www.cnn.com.
  4. Esterl, Mike (10 November 2015). "Battle Brews Over Kombucha Teas" – via www.wsj.com.
  5. Esterl, Mike; Maloney, Jennifer (22 November 2016). "Dr Pepper, Pepsi Snap Up Alternative Beverage Makers" – via www.wsj.com.
  6. "Exclusive: PepsiCo to Acquire Probiotic Drinks Maker KeVita".
  7. Team, Trefis. "Here's Why PepsiCo Might Be Looking To Acquire KeVita Inc".
  8. "PepsiCo (PEP) to Acquire KeVita, Foray Beyond Soda Drinks". 23 November 2016.
  9. "Sustainable Food News - Daily News and Market Information for the Organic, Sustainable & Natural Food Industries". www.sustainablefoodnews.com.
  10. "Healthy Living Consumer Products: Industry Update, Deal Review and Hot Categories - PDF". docplayer.net.
  11. "Congressional Record". www.congress.gov.
  12. "Medalists Database". www.neco.org.
  13. Noozhawk. "World Business Academy Gala Honors Marianne Partridge, Deepak Chopra".
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