Wismilak

PT Wismilak Inti Makmur Tbk, commonly known as Wismilak, is an Indonesian holding company of cigarette producer PT Gelora Djaja and cigarette distributor PT Gawih Jaya, and the fourth-largest Indonesian tobacco manufacturer after Gudang Garam.

PT Wismilak Inti Makmur Tbk
TypePublic
IDX: WIIM
IndustryTobacco
Founded14 December 1994 (1994-12-14)
HeadquartersGrha Wismilak,
Surabaya
,
Indonesia
Key people
Ronald Walla (President Director)
Products
Brands
  • Wismilak
  • Diplomat
  • Galan
Increase Rp 201,4 billion[1] (2021)
Total assetsIncrease Rp 1.891.2 billion[1] (2021)
Total equityIncrease Rp 1.318.4 billion[1] (2021)
Number of employees
3,439[1] (2021)
Subsidiaries
  • Gelora Djaja
  • Galan Gelora Djaja
  • Gawih Jaya
Websitewww.wismilak.com

With tobacco being addictive and the single greatest cause of preventable death globally,[2] the company has had to contend with rising taxes, health warnings and tougher labeling regulations.[3]

History

Wismilak's origin has started by Gelora Djaja when it was established in Surabaya, East Java, on September 12, 1962, by Lie Koen Lie and Oei Bian Koen Hok with just 10 employees.[4] The company has been listed on the Indonesia Stock Exchange since 18 December 2012 under the symbol "WIIM".[5]

In 2022, Wismilak's net profit increased by 30.33 percent again, to IDR82.16 billion. In fact, in the same period in 2021, WIIM's net profit was only IDR 63.04 billion. The growth of Wismilak's net profit occurred in the midst of the collapse of the net profits of the country's largest cigarette issuers.[6]

Health warnings and sales

Following the introduction of graphic health warnings on cigarette packets in Indonesia in 2014, several tobacco companies recorded declines in sales. Wismilak corporate secretary Surjanto Yasaputera had initially expressed hope the company would remain on target to increase sales by 20% to 25% in 2014.[7] Wismilak's sales reportedly fell 15.7%, or Rp.760.7 billion (US$57 million), year-on-year from January to July 2017.[8]

Brands

Hand-rolled clove cigarettes
  • Wismilak Special
  • Wismilak Dirgha
  • Wismilak Satya
  • Wismilak Arja
  • Galan Kretek
  • Galan Prima

Hand-rolled clove slim cigarettes
  • Wismilak Slim
  • Galan Slim

Machine-made full flavor clove cigarettes
  • Wismilak Filter
  • Wismilak Diplomat
  • Galan Filter
  • Galan International

Machine-made light mild clove cigarettes
  • Galan Mild
  • Diplomat Mild
  • Diplomat Mild Menthol
  • Diplomat Impact
  • Diplomat Evo
  • Fun Mild

Cigar
  • Wismilak Premium Cigar

References
  1. "2021 Annual Report" (PDF). Wismilak Inti Makmur. Retrieved 23 July 2022.
  2. WHO Report on the Global Tobacco Epidemic, 2008: the MPOWER package (PDF). Geneva: World Health Organization. 2008. ISBN 978-92-4-159628-2. Archived from the original (PDF) on March 8, 2008.
  3. Amin, Khoirul (4 May 2015). "Another year, another burden for cigarette makers". The Jakarta Post. Retrieved 11 April 2018.
  4. "Setengah abad bertahan di bisnis rokok". Kontan.co.id. 24 November 2012. Retrieved 11 April 2018.
  5. "Indonesia Stock Exchange". Indonesia Stock Exchange. Retrieved 2018-05-01.
  6. idxchannel. "Kalahkan HMSP-GGRM, Kinerja Wismilak (WIIM) Jadi Juara di Semester I". www.idxchannel.com/ (in Indonesian). Retrieved 2022-10-29.
  7. Nangoy, Fransiska (24 June 2014). "Indonesia rolls out graphic health warnings on cigarette packs". Reuters. Retrieved 11 April 2018.
  8. Cook, Erin (12 September 2017). "Sin Tax Says 'Put Down the Smokes'". Indonesia Expat. Retrieved 11 April 2018.
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