Women's Running

Women's Running, formerly Her Sports + Fitness is a magazine geared towards female running enthusiasts. Published 6 times yearly by Outside, it is the only women's-specific running magazine available in the North American market.[1] According to the publisher it was created "to serve a rapidly growing community of female runners".[2]

Cover of Women's Running Magazine, March 2013

The magazine's editor-in-chief is Jen Ator, who was previously the fitness director of Women's Health for ten years.[3]

History

Founding

Before becoming Women's Running the magazine was first published in 2004 under the name Her Sports + Fitness, founded by former marketing executive and Martha Stewart apprentice Dawna Stone. Stone, also a triathlete, has said she got the idea to start an athletic magazine specifically designed for women after finding out Sports Illustrated for Women, her favorite magazine, was being discontinued.[4]

In 2004, Her Sports won the Florida Magazine Association's Charlie Award for "Best New Magazine."[5]

Rebranding

In 2008, Her Sports was renamed Women's Running, a change aimed at serving the growing community of female runners—a demographic also noticed by other industry magazines such as Runner's World.[6][7] According to RunningUSA, the rebranding tripled newsstand sales and dramatically increased subscriptions.[8]

Redesign

The magazine was redesigned in early 2012, unveiled for the first time in the March/April 2012 issue. The redesign included a new cover featuring celebrities and elite athletes, a "reader's corner" that featured issues popular on the magazine's social media websites, and the "parting shot" – dubbed "a sneak peak into the running life of a professional athlete."[9]

Competitor Group Ownership

On June 1, 2012 Competitor Group announced their acquisition of Women's Running Magazine, WomensRunning.com, and the Women's Half Marathon Series for an undisclosed amount.[10] "This is a watershed moment for our organization as we greatly expand our media and event portfolio with a collection of powerful assets from which we will create the largest participatory platform in the world dedicated to female athletes,” said Scott Dickey, CEO of CGI in a press release.[11]

Current Owner

On October 12, 2017, Women's Running, along with other titles including VeloNews and Triathlete as well as book publisher VeloPress, were sold to Pocket Outdoor media.[12] Women's Running was purchased by Outside in 2021.[13]

Other

In 2016 Amelia Gapin became the first openly transgender woman to be featured on the cover of Women's Running.[14]

Circulation

The magazine has a nationwide circulation of 105,000 (unaudited).[15] The publisher estimates the readership to be 192,000.[2]

References
  1. Media Bistro. (October 16, 2012) How to Pitch Women's Running Retrieved Mar 9, 2013
  2. Competitor Group. Overview – Women's Running Magazine Retrieved March 9, 2013
  3. "Women's Running Welcomes Jen Ator as Editor-in-Chief". Pocket Outdoor Media. April 12, 2019. Retrieved November 27, 2019.
  4. University of California Haas School of Business. Dawna Stone CalBusiness. (Winter 2011). Retrieved March 9, 2013
  5. IMDb.Biography for Dawna Stone Retrieved March 9, 2013
  6. Traxee.com Women's Running Magazine Launches in 2009 Retrieved March 9, 2013
  7. Tampa Bay Online. Women's Running Slims Focus to Fill Niche
  8. RunningUSA Women's Running Magazine More Than Triples Bookstore Newsstand Orders Retrieved March 9, 2013
  9. Publishing Executive. (February 22, 2012) Women's Running Magazine Debuts Redesign with Christy Turlington Burns Retrieved Mar 9, 2013
  10. St. Petersburg's Women's Running Magazine, related fitness assets, Sold to San Diego company
  11. Competitor Group. (June 1, 2012) Competitor Group to Launch Women's Endurance Sports Global Initiative Retrieved Mar 9, 2013
  12. "WTC sells VeloNews and Triathlete to previous owner Felix Magowan and partners". Bicycle Retailer and Industry News. Retrieved November 27, 2019.
  13. "Santa Fe-based 'Outside' magazine sold to Pocket Outdoor Media of Colorado". Santa Fe New Mexican. February 21, 2021. Retrieved February 22, 2021.
  14. Barnes, Katie (2016). "Transgender runner featured on Women's Running cover". Espn.go.com. Retrieved June 18, 2016.
  15. CisionNavigator. Top 10 Running/Marathon/Triathlon magazines in the US Retrieved March 9, 2013
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