Womo

Word of Mouth (previously WOMO - Word Of Mouth Online) is an Australian-based business review site containing crowd-sourced reviews of local businesses.[1][2][3] The site is entirely based on user-generated content and, in 2013, it was ranked as top Australian business review website with 400,000 reviews for businesses based in Australia.[4] As of December 2019, the site lists over 624,000 reviews.[5]

Word of Mouth
Type of site
Review site
Available inEnglish
OwnerWord Of Mouth Online Pty. Ltd.
URLwww.wordofmouth.com.au
Registrationavailable
Launched2007 (2007)
Current statusActive

History

Word of Mouth was founded in 2007 as WOMOW Pty Ltd by Fiona Adler and Brad Bond.[6][7] They conceived the initial idea for Word of Mouth from Adler's difficulty in locating good local tradespeople in the Melbourne area.[8] Initially the site was focused on businesses in Melbourne, later, in 2008, it expanded to the whole of Australia. The website is solely built on user-generated confined content, and a business listing is added when members first review a business on the website.[9]

In 2011, the 'W' was dropped from the acronym and launched as womo.com.au.

The company was bought by Oneflare Pty Ltd in early 2015 and have since relocated to Sydney working in the offices with Oneflare. As of 2014, Word of Mouth has 400,000 reviews for 160,000 local businesses operating in Australia.[10]

In 2016, it underwent a brand refresh and was re-launched as Word of Mouth.

Features

Word of Mouth's website, wordofmouth.com.au, is a crowd-sourced local business review and social networking site.[11][12] The site has pages devoted to individual locations, such as hotels or professional services, where website users can submit a review on their products or services. Word of Mouth developed a TrustFactor methodology which incorporates how much the website knows about the individual reviewers and how much history and contributions they have with the site. Each review on the site is weighted by the member's TrustFactor. Reviews from members with a high TrustFactor count for more than reviews from those with a low TrustFactor. Some reviews from new members are not live until they gain a reputation by reviewing other businesses.[13]

It also runs a point based rewards program based on member's reviews, referrals and other actions. The gained points are exhibited on a leadership board and are later claimed for shopping vouchers.[14]

Revenue

Word of Mouth's revenues come from businesses upgrading their listing to join a premium program called the Happy Customers Program. This provides tools for businesses to encourage customer reviews and showcase their reviews through physical and digital means. It also allows businesses to display additional information on their page and be given priority placement with sponsored tags in the search results.

References
  1. Jones, Kate (2 October 2013). "Fight back against fake online reviews". The Age. Retrieved 21 August 2014.
  2. "Opportunity for aspiring startup founders to disrupt failing industries". Startup Daily. 13 November 2013. Retrieved 22 August 2014.
  3. James, Caroline (10 June 2014). "Our biggest hang up". The Sydney Morning Herald. Retrieved 22 August 2014.
  4. "Best And Worst Online Reviewed Industries". Yahoo News. 12 November 2013. Archived from the original on 13 November 2013. Retrieved 22 August 2014.
  5. "Word of Mouth Official Website". 1 December 2019. Archived from the original on 19 November 2019. Retrieved 1 December 2019.
  6. Larkin, Nhada (5 September 2013). "Manage your business reputation online". News Corp Australia. Archived from the original on 1 January 2014. Retrieved 22 August 2014.
  7. Redrup, Yolanda (18 August 2014). "3D cameras, motion sensors, gaming: gym exercise goes seriously techie". The Sydney Morning Herald. Retrieved 21 August 2014.
  8. Sinnerton, Jackie (21 May 2013). "New survey by business review site reveals what makes customers lose their cool". The Courier Mail. Archived from the original on 26 August 2014. Retrieved 22 August 2014.
  9. White, Matthew (18 March 2014). "Avoid fines: The right way to get reviews". MSN. Archived from the original on 18 April 2014. Retrieved 22 August 2014.
  10. "ACCC cracks down on fake reviews, sues Electrodry". The Sydney Morning Herald. 2 July 2014. Retrieved 22 August 2014.
  11. "Avoid fines: The right way to get reviews". Businesses.com.au. 12 March 2014. Retrieved 22 August 2014.
  12. "What to do after a negative online review". 22 July 2013. Retrieved 22 August 2014.
  13. "What is WOMO?". Retrieved 22 August 2014.
  14. "Instant Marquees Win 2012 WoMo Service Award". 29 April 2013. Retrieved 22 August 2014.
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