WoodmenLife Tower

The WoodmenLife Tower (formerly the Woodmen Tower or Woodmen of the World Tower) is a 478.02 feet (145.70 m) high-rise building at 1700 Farnam Street in downtown Omaha, Nebraska, and headquarters of WoodmenLife insurance company. Construction of the building began in 1966 and was completed in the spring of 1969. At its completion, the WoodmenLife Tower was the tallest building in the state of Nebraska, overtaking the Nebraska State Capital Building. The WoodmenLife tower would hold this record until 2002, when it was overtaken by First National Bank Tower. The building was featured heavily in the 2002 movie About Schmitt, starring Jack Nicholson and directed by Alexander Payne.

WoodmenLife Tower
Arial view of the WoodmenLife Tower (center). Image features a 30 story skyscraper with its associated parking garage.
WoodmenLife Tower in 2008, as seen from the First National Bank Tower
General information
StatusCompleted
Architectural styleInternational Style
Location1700 Farnam Street Omaha, Nebraska
U.S.
Coordinates41.2580°N 95.9393°W / 41.2580; -95.9393
Construction started1966
Completed1969
OwnerWoodmen of the World
Height
Roof478 ft (146 m)
Technical details
Floor count30
Design and construction
Architect(s)Leo A Daly
Main contractorKiewit Corporation
Other information
Public transit accessBus transport Metro Transit
References
[1]

WoodmenLife Tower has been praised for its role in revitalizing the downtown Omaha district and features an LED display that lights up the building for holidays and special events. In 2020, the tower was officially renamed from the Woodmen Tower to the WoodmenLife Tower as part of a larger effort to rebrand the company. Since 1988, the tower has been part of the Nebraska Peregrine Falcon Project, where peregrine falcons breed and nest on the building's 28th floor.

Description

The WoodmenLife Tower is a 478.02 feet (145.70 m) international style skyscraper located at 1700 Farnam Street in downtown Omaha, Nebraska. The building was designed by the architect Leo A Daly and built by Peter Kiewit Sons’ Inc.[2][3] The WoodmenLife tower is 30 floors of office space and serves as the headquarters of WoodmenLife Insurance Company (Formerly Woodmen of the World Life Insurance Society). It features a two roof style, the main roof is at 456 feet (139 m) while the secondary roof is at 478.02 feet (145.70 m), which also marks the peak of the building.[4][5] In total, 16,000 cubic yards of concrete and 16,000,000 pounds (7,300,000 kg) of steel were used in the construction of the tower. Throughout its lifetime, the building as had a sprinkler system, floodlights, a car wash, and additional parking infrastructure installed.[2]

The total size of the building is 533,281 square feet (49,543.4 m2), with WoodmenLife Insurance Company occupying the majority of the space. As of 2014, the building was 94 percent occupied. Tenants include law firms, U.S. Bank, a federal credit union, a capital group, a nonprofit organization, and the offices for a locomotive manufacturer. While the initial cost of construction was approximately $20 million, the building was valued at $40 million by Douglas County, Nebraska in 2014.[2] Prior to 2020, the building had the words "Woodmen" written across the building's roof; this was changed to WoodmenLife following the company's rebranding.[6][7] These letters are outfitted with an LED system capable of displaying 16 million individual colors and graphics, and can be seen up to 78 miles (126 km) away by airplane.[8][9]

History

In the 1960s, Woodman of the World Life Insurance Society announced plans to construct a new headquarters. After discussions with a consulting firm, it was decided to keep their headquarters in downtown Omaha at the same address.[10] This involved demolishing and replacing the Edward Rosewater's Bee Building, which had been owned by WoodmenLife since 1932 and served as their previous headquarters.[11] The plot of land The Woodmen Tower occupies was previously taken up by several other buildings in Omaha's downtown, including the Old City Hall building.[2][12] Following the land acquisition, Omaha National Bank (now a branch of U.S. Bank) signed as the first major tenant.[2]

Construction on the WoodmenLife Tower began on May 23, 1966. The original design of the build was only 20 to 22 stories with a total cost of $20 million dollars. These plans were modified during construction. Initially, the height was increased to 28 stories, then later increased again to 29 stories. Following flooding issues in the bottom two levels of the underground parking garage, the 29th floor was split into two floors, making the total count 30.[2]

In November 1967,and the building was topped during a ceremony attended by then Omaha mayor Alexander V. Sorensen. On April 4, 1969, the WoodmenLife Tower was officially completed and opened; dedication of the building occurred on June 6th, 1966.[2][10] This made it the tallest building in the state of Nebraska.[2] The tower surpassed the Nebraska State Capitol as the tallest building in Nebraska, which previously held the title since 1930. The WoodmenLife Tower remained the tallest skyscraper in both Omaha and Nebraska for over 30 years, until the construction of the First National Bank Tower in 2002.[3]

Following the official opening, the restaurant Top of the World was opened on the 28th floor. This restaurant was eventually closed due to lack of business. In 1990, in celebration of WoodmenLife's 100th anniversary, time capsules earmarked for 2040 were placed in the lobby floor.[2] In 2002, the WoodmenLife Tower was featured prominently in Alexander Payne's film About Schmidt, where the titular character Warren Schmidt (played by Jack Nicholson) was employed at the building.[12][2] Later that year, completion of the First National Bank Tower took away WoodmenLife Tower's status as the tallest building in the state, leaving it in second place to this day.[2][3]

In 2014, in celebration of the tower's 45th anniversary, the building was renovated with LED lighting, putting on a light show as part of the celebration.[2] The LED installation involved over 14,000 bulbs across all 4 sides of the building. Since then, the building has been lit up for holidays, the College World Series, Alzheimer's awareness,[13] and other special events.[14] This same year, the WoodmenLife Tower was the subject to a minor controversy regarding valuation and taxation of the building.[15][2]

In 2020, Woodmen of the World Life Insurance Society rebranded to WoodmenLife Insurance Company. Initially, it was believed that the Woodmen lettering on top of the building was to remain, but it was later announced by the company that the letters were to be replaced with WoodmenLife. The total project cost millions of dollars and saw another new LED system installed, this time centered around the WoodmenLife letters so that they light up during the night.[6][7][16]

Peregrine falcon project

In response to the falling populations of the peregrine falcon in the 1950s, the Nebraska Peregrine Falcon Project began breeding falcons in captivity and releasing them.[17][18] In 1988, the Nebraska Peregrine Falcon Project, led by the Nebraska Game and Parks Commission and Fontenelle Forest’s Raptor Recovery program, first released 7 falcons from the top of WoodmenLife Tower. This was followed by another release in 1989, during which two falcons later returned to the WoodmenLife Tower to nest on the 28th floor. In 1992, one of these released falcons returned to WoodmenLife tower where it mated and laid 3 eggs that later hatched. This marked the first peregrine falcons born in Nebraska in almost a century. As of 2014, approximately 70 falcons have been hatched from the WoodmenLife Tower.[2][17]

Falcons continue to nest on the building, and WoodmenLife Tower maintains a live webcam of the nests on their official website.[19]

Reception

During construction, Omaha mayor Alexander V. Sorensen described the WoodmenLife Tower as the “most magnificent building between Chicago and Denver”. During the topping ceremony, Sorensen stated "If ever there was a symbol of faith in Omaha’s future, this is it.” According to the Douglas County Historical Society and the Omaha World-Herald, the WoodmenLife Tower played a significant role in the revitalization of Omaha's downtown district.[2] The Woodmen and WoodmenLife lettering on the building's roof is considered 'iconic' to Omaha's skyline.[16][7][20]

Insider has listed the WoodmenLife Tower as the ugliest building in the state of Nebraska.[21]

See also

Notes

  1. "Emporis building ID 129572". Emporis. Archived from the original on March 7, 2016.
  2. Kaarre, Jourdyn (2014-06-06). "Woodmen Tower, dedicated in 1969, aided the rebirth of downtown Omaha". Omaha World-Herald. Archived from the original on 2023-08-25. Retrieved 2023-08-25.
  3. "Emporis building ID 129572". Emporis. Archived from the original on March 7, 2016.
  4. "Building". SKYDB. Archived from the original on 2023-06-07. Retrieved 2023-08-24.
  5. "Woodmen Tower". SkyscraperPage.com. Archived from the original on 26 August 2014. Retrieved 24 August 2014.
  6. Jordon, Steve (2015-06-03). "Woodmen adopts new name, new image". Omaha World-Herald. Archived from the original on 2023-08-26. Retrieved 2023-08-26.
  7. "Name atop Omaha's Woodmen Tower to change this summer". Omaha World-Herald. 2020-06-10. Archived from the original on 2023-08-26. Retrieved 2023-08-26.
  8. KPTM, Taleisha Newbill (2020-06-18). "The WoodmenLife Tower is changing the iconic lettering". KPTM. Archived from the original on 2023-08-26. Retrieved 2023-08-26.
  9. "Woodmen Tower adding lighted display". KMTV 3 News Now Omaha. 2020-06-18. Archived from the original on 2023-08-26. Retrieved 2023-08-26.
  10. writer, Kevin Coffey World-Herald staff (2019-06-08). "Happy 50th, Woodmen Tower! Here are four things you should know about the iconic Omaha building". Omaha World-Herald. Archived from the original on 2023-08-26. Retrieved 2023-08-26.
  11. Thomas, Fred (February 22, 1966). "Building Thrived After Bee's Death". Evening World-Herald. p. 8. Archived from the original on October 23, 2023. Retrieved October 1, 2023 via Newspapers.com.
  12. Payne, Alexander (2002-05-22). About Schmidt (Feature film).
  13. Lee, Ethan (2019-11-07). "WoodmenLife Tower raise awareness, support Alzheimer's Foundation of America". KETV. Archived from the original on 2023-08-26. Retrieved 2023-08-26.
  14. "What it takes to light up WoodmenLife Tower". KETV. 2020-03-03. Archived from the original on 2023-08-26. Retrieved 2023-08-26.
  15. Earl, David (2014-03-29). "Woodmen building: A tax free tower?". KETV. Archived from the original on 2023-08-26. Retrieved 2023-08-26.
  16. "Woodmen Tower to undergo name change in phases". www.wowt.com. 2020-06-10. Archived from the original on 2023-08-26. Retrieved 2023-08-26.
  17. "History of The WoodmenLife Falcons" (Press release). Woodmen of the World Life Insurance Society. 2021-03-19. Archived from the original on 2022-11-13. Retrieved 2022-11-13.
  18. "CHARESE YANNEY: Intriguing facts about the Peregrine Falcon". Sioux City Journal. 2023-06-11. Archived from the original on 2023-08-24. Retrieved 2023-08-24.
  19. "Peregrine falcons lay first egg of spring at Woodmen tower". www.wowt.com. 2020-03-26. Archived from the original on 2023-08-24. Retrieved 2023-08-24.
  20. KPTM, Taleisha Newbill (2020-06-18). "The WoodmenLife Tower is changing the iconic lettering". KPTM. Archived from the original on 2023-08-26. Retrieved 2023-08-26.
  21. Olito, Frank. "The ugliest skyscraper in every state". Insider. Archived from the original on 2023-09-04. Retrieved 2023-08-24.
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