XHMAR-FM

XHMAR-FM 98.5/XEMAR-AM 710 is a combo radio station in Acapulco, Guerrero, Mexico. It is owned by Radio Paraíso, S.A. de C.V., a subsidiary of Grupo ACIR.

XHMAR-FM / XEMAR-AM
Frequency98.5 FM
710 AM
BrandingAmor
Programming
FormatRomantic
Ownership
Owner
XHBB-FM, XHAGE-FM
History
First air date
1994 (FM)
February 25, 1959 (AM)
Former call signs
XEKU-AM (1959-1970s or 1980s)
Call sign meaning
MAR (sea)
Technical information
ClassB1 (FM)
C (AM)
Power1 kW[1]
ERP10 kW[2]
Transmitter coordinates
16°51′42.00″N 99°53′11.0″W
Links
WebcastListen live
Websiteamorfm.mx

History

XEMAR received its first concession on February 25, 1959 as XEKU. It was owned by Radio Paraíso, S.A. Sometime in the 1970s or 1980s, XEKU became XEMAR. In 1994, XEMAR became an AM/FM combo.

Until 2014, XHMAR carried the Amor format. It moved to XHAGS-FM 103.1. Its Digital pop format became Radio Disney and moved to 98.5.

Match

On December 26, 2019, Disney and ACIR announced they were mutually ending their relationship, which had covered twelve Mexican cities.[3] Ten of the twelve Radio Disney stations were transitioned to ACIR's replacement pop format, Match,[4] but not XHOK-FM Monterrey or XHMAR, which adopted a temporary "98.5 FM" brand.

Amor moved back from XHAGS-FM to XHMAR on August 4, 2020, after ACIR ceased airing its own formats on stations owned by the Guilbot family in Acapulco and Villahermosa.

References
  1. Instituto Federal de Telecomunicaciones. Infraestructura de Estaciones de Radio AM. Last modified 2018-05-16. Retrieved 2015-09-11. Technical information from the IFT Coverage Viewer.
  2. Instituto Federal de Telecomunicaciones. Infraestructura de Estaciones de Radio FM. Last modified 2018-05-16. Retrieved 2015-09-11. Technical information from the IFT Coverage Viewer.
  3. "Radio Disney México 2020". Radio Disney (in Spanish). December 26, 2019. Retrieved December 27, 2019.
  4. Acosta, Gabriela (December 26, 2019). "Nace Match Fm en el cuadrante mexicano". Publimetro. Retrieved December 27, 2019.
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