XOXO Entertainment

XOXO Entertainment (Thai: เอ็กซ์เอ็กซ์โอเอนเตอร์เทนเมนต์) is a record label in Thailand founded in 2020 as a music label under Workpoint Entertainment Public Company Limited and T-Pop Incorporation Company Limited as a teenager music label, Emphasis on Thai pop music (T-Pop), including pop music and pop dance. And also has a subsidiary record label, XOFLOW, a hip-hop label.

XOXO Entertainment
Parent company
Founded2020
Genre
Location99 moo 2 Bangpoon Subdistrict Mueang Pathum Thani District Pathumthani Province

History

Launch of the company and the first Girl Group 4EVE

XOXO Entertainment was launched and mentioned for the first time in the 4EVE Girl Group Star[1] survival contest was to find XOXO Entertainment's first Girl Group artist. Broadcast via Workpoint TV, by the all 7 members and the group official debut on Wednesday, December 23, 2020 at the KBank Siam Pic-Ganesha Theater Siam Square One Shopping Center.[2]

Project NVL (Neverland) Boy Star

In Sunday March 28, 2021, 4EVE The First Album was released.[3] Later, in May, XOXO Entertainment applications and auditions for male trainees for a project called Neverland Boy Star[4] have been opened to join the label's new artist group. Like 4EVE Girl Group Star, it will be a survival show format to discover XOXO Entertainment's new boy band. It is scheduled to be broadcast within 2023.

The first boy group ATLAS

In September 2021, the name of XOXO Entertainment's first Boy Band was announced, ATLAS (แอทลาส).[5] Members were officially revealed and made their official debut on Tuesday, December 7, 2021 at the forecourt of Central World.[6]

First male-female solo artist WAII and Jack Jarupong

On December 24, 2021, XOXO Entertainment released a single with a music video welcomed Christmas Day Mysterious things in the universe (สิ่งลึกลับซับซ้อนในจักรวาล), an old song of Juliet Balcony band, written by Prapas Cholsaranon, national artist and deputy chief executive officer of Workpoint Entertainment. This single also introduced two new artists, Jack Jarupong Kluaymai-ngam (จารุพงศ์ กล้วยไม้งาม) and Waii Panyarisa Thienprasit (ปัญญริสา เธียรประสิทธิ์). Former artist of Kamikaze label in subsidiary of the RS company, along with six trainees in label.[7]

References
  1. WorkpointToday (October 5, 2020). "เดบิวต์ Girl Group วงใหม่ ของเมืองไทย '4EVE' กับ 7 เมมเบอร์สาว". Workpoint Today. Retrieved October 6, 2020.
  2. WorkpointToday (December 23, 2020). "'4EVE' Debut Stage เปิดตัวซิงเกิลแรกสะกดสายตา 'Ooh La La'". Workpoint Today. Retrieved December 24, 2020.
  3. WorkpointToday (March 22, 2021). "'4EVE' คัมแบ็กจัดเต็ม เตรียมปล่อย 'The First Album' 9 เพลงรวด ฟังพร้อมกัน 28 มี.ค. นี้". Workpoint Today. Retrieved March 24, 2021.
  4. XOXO Entertainment เปิด Online Audition NVL(Neverland) Boystar
  5. Workpoint Today (September 3, 2021). "เปิดชื่ออย่างเป็นทางการ 'ATLAS' บอยแบนด์น้องใหม่กลุ่มแรกจากค่าย 'XOXO Entertainment'". Workpoint Today. Retrieved September 4, 2021.
  6. Workpoint Today (December 7, 2021). "ปังมาก เดบิวต์สเตจของ 'ATLAS' เปิดตัวซิงเกิลแรก 'MAYDAY MAYDAY'". Workpoint Today. Retrieved December 8, 2021.
  7. Workpoint Today (December 24, 2021). "XOXO Entertainment ปล่อย Special MV สิ่งลึกลับซับซ้อนในจักรวาล ต้อนรับคริสต์มาส". Workpoint Today. Retrieved December 25, 2021.
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