YFS Magazine

YFS Magazine, which stands for Young, Fabulous & Self-Employed, is a small-business news website and online magazine founded by American business woman, serial entrepreneur, and syndicated columnist Erica Nicole.[1]

YFS Magazine
Type of site
Online Magazine
Available inEnglish
OwnerYFS Media
URLhttps://www.yfsmagazine.com
CommercialYes
RegistrationOptional
Current statusActive
Content license
Copyright 2009 - 2025

Business overview

YFS Magazine launched on December 1, 2009. Published daily, with the exception of Sunday, it features original articles on startups, small business news and entrepreneurial culture. YFS Magazine also reports on related subjects such as small business lifestyle, leadership, finance, technology, marketing, sales, social media, operations, and human capital. The magazine offers editorial coverage on the intersection of entrepreneurship and pop culture.

A large segment of YFS Magazine's audience is young adults between the ages of 25 and 34.[2] YFS Magazine readers have a median age of 29.5 years.[2] Fifty-five percent of readers are female and the average household income is between $50,000 and $150,000+ with a higher than average household income (29 percent) in excess of $100,000.[2][3]

YFS Magazine describes itself as the "selective and optimistic eye of entrepreneurship culture."[4][5] The magazine is intended for seed, early stage startup and growth companies.

Young entrepreneurs and companies featured in YFS Magazine have included Rent The Runway, Threadless, Thumbtack, Kiip, JackThreads, Timothy Sykes, Ken Gosnell, Young Entrepreneur Council, College Hunks Hauling Junk, OLX, ModCloth, and Paige Rein of HGTV.

Reception

YFS Magazine has been described by the Visa Business Network as "useful information for entrepreneurs looking to start and grow a business."[6]

Since the initial launch, YFS Magazine has been featured and/or mentioned in The Wall Street Journal,[1] Forbes,[7] Portfolio.com,[8] Fox Business Network,[9] The Huffington Post,[10] Black Enterprise,[11] American Express OPEN Forum, Business Insider,[12] AllBusiness.com, Mashable, AOL.com, Network for Teaching Entrepreneurship,[13] YouNoodle[14] and others.

References
  1. Wall Street Journal, Small Business Team (May 21, 2012). "Monday Must-Reads". The Wall Street Journal. Retrieved May 24, 2012. {{cite news}}: |first= has generic name (help)
  2. "YFS Magazine Demographics". Quantcast. Retrieved May 24, 2012.
  3. Chesanek, Carissa. "The Jack of All Trades: Erica Nicole". Supplier Diversity Review. Retrieved May 24, 2012.
  4. "Editorial Mission". YFS Magazine. Retrieved May 24, 2012.
  5. Dowell, Brittany. "Spotlight on YFS Magazine". Digital Talent Agents. Retrieved June 6, 2012.
  6. "About YFS Magazine". YFS Magazine. Retrieved May 24, 2012.
  7. "How To Ask For What You Want – And Get It All". Forbes. December 21, 2011. Retrieved May 24, 2012.
  8. "How to Get Measurable Results With Pinterest". Portfolio.com. May 10, 2012. Retrieved May 24, 2012.
  9. Small Business Center (August 15, 2011). "How to Turn Your Critics Into Believers". Fox News Network. Retrieved May 24, 2012. {{cite news}}: |author= has generic name (help)
  10. "Dear Small Business Owner: Are You Preparing to Prepare? If so, Stop!". The Huffington Post. May 3, 2012. Retrieved May 24, 2012.
  11. "How to Master Fear and Manage Small Business Risks". Black Enterprise. Retrieved May 24, 2012.
  12. "10 Revealing Signs That You're Cut Out To Be An Entrepreneur". Business Insider. September 30, 2011. Retrieved May 24, 2012.
  13. "Focus on Your Strengths and Take Calculated Risks". Network for Teaching Entrepreneurship. Retrieved May 24, 2012.
  14. "YFS Magazine CEO Selected to Judge Start-Up Chile Global Accelerator Program". About YFS Magazine. News. Press Releases. Retrieved May 24, 2012.
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