YinYueTai

YinYueTai (simplified Chinese: 音悦Tai; traditional Chinese: 音悅Tai; pinyin: Yīn yuè tái), is a music video sharing website in China. Launched in 2009, the site became China's most visited music video website by 2015.[3] As of December 2019, YinYueTai is rumored to have been closed down.[4]

YinYueTai.com
YinYueTai.com logo
Type of businessPrivate
Type of site
Video sharing
Available inSimplified Chinese
Founded2009[1]
Headquarters
Beijing
,
China[2]
Key peopleZhang Dou[1]
IndustryWeb 2.0
ServicesSocial network service, MV
URLwww.yinyuetai.com
RegistrationOptional
(required to upload)
Current statusInactive

The website first published charts ranking the popularity of music videos in 2010,[5] and, in 2016, Billboard partnered with YinYueTai to publish the China V Chart on its website.[6] Beginning in 2013, YinYueTai hosted the annual V Chart Awards, which honored musical artists from across Asia.[7]

Summary

The website started when the founder could not easily find the music video which he was looking for, or when he found it on some site that had too many ads. Currently YinYueTai has no ads, and unlike YouTube where you can find multiple copies of the same music video, YinYueTai only keeps one copy of each music video on site for easy search.

YinYueTai has copyright agreements with Sony Music, Universal Music, Warner Music, Rock Records, B'in Music, AVEX, S.M. Entertainment, JYP Entertainment, and others home and abroad, including MBC, KBS and other overseas television networks.[8]

V Chart

Starting in July 2011, the site began to have a monthly music video chart in five different categories based on the artist's region (Mainland, Hong Kong and Taiwan, Europe and United States, Korea, and Japan), and in November the site began to have a weekly chart.[9]

V Chart Awards

References
  1. 要身价还是要自由 马云创业兄弟的不同人生 (in Chinese). 新浪财经.
  2. "yinyuetai.com Site Info". Alexa Internet. Archived from the original on 2019-07-21. Retrieved 2012-05-03.
  3. "音悦台复出：创始人是"老阿里人"，捧红过TFBOYS却负债累累". Sina Finance (in Chinese). 2023-02-27. Retrieved 2023-03-14.
  4. "音悦台要回归了？官方微博透露：很快就要内测|音悦台|音乐|回归_新浪娱乐_新浪网". Sina Entertainment (in Chinese). 2023-02-21. Retrieved 2023-03-14.
  5. "音悦台到底怎样玩"粉丝经济"". People's Daily Online (in Chinese). 2016-05-10. Retrieved 2023-03-14.
  6. "Billboard Announces First China Chart in Collaboration with YinYueTai". Billboard. 2015-11-13. Retrieved 2023-03-14.
  7. "赫拉公主鲜花电商浪漫助力音悦台V榜颁奖盛典". China Daily (in Chinese). 2016-04-25. Archived from the original on 2017-11-09. Retrieved 2023-03-13.
  8. "版权声明". yinyuetai.com (in Chinese).
  9. "V Chart". yinyuetai.com (in Chinese).
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