Yottaa

Yottaa is a web and mobile optimization services company based in Waltham, Massachusetts. Its main product is a platform that helps with website conversions, as well as performance and security.

Yottaa, Inc
Type of businessPrivate company
Type of site
software
HeadquartersWaltham, Massachusetts
Founder(s)Coach Wei[1]
Robert Buffone[2]
Key people
IndustryInternet
URLwww.yottaa.com

History

Yottaa was founded in 2009 in Boston by Coach Wei, a Tsinghua University, and MIT alumnus, and Robert Buffone who studied applied mathematics at SUNY Brockport.[3][4][5][6] Prior to Yottaa, Wei had founded and served as the chairman of Nexaweb.[7][8] Apart from its office in Boston, Yottaa had opened an office in Beijing in what has been described as an anti-lean startup, due to having a rather big and global team from its inception.[9] Coach Wei served as CEO from 2009 to late 2014 and continues as executive chairman and Robert Buffone serve as the company's CTO respectively. Vick Viren Vaishnavi acts as the CEO since late 2014.[10]

In a series A round in 2010 Yottaa raised $4 million of venture funding from General Catalyst Partners, Stata Venture Partners and Cambridge West Ventures to build its acceleration platform.[11] In 2012 Yottaa named Raymie Stata, a former CTO of Yahoo!, in its board of directors.[8] In a series B round in 2012 the company raised an additional $9 million to expand its platform technology to include monitoring and security features.[3][8] Following the round, Yottaa won MassTLC's award for Innovative Technology of the Year - Cloud.[12] A further $16 million were raised in 2013, in a round led by Intel Capital, also attracting funding from previous investors to expand sales and marketing operations and attract enterprise customers.[13][14] From an equity issuance in December 2014, Yottaa received $10.45 million.[15] In early 2015, Yottaa moved its offices from Boston to Waltham, Massachusetts.[5] On May 12, 2022 Yottaa announced a significant growth investment from PSG to help accelerate their growth. Financial terms were not disclosed.[16]

Services

Yottaa has developed a web and mobile optimization platform providing cloud services that improve website speed, and visibility on any device.[17][18] The company's initial target group were mid-sized enterprises (SMEs), with Yottaa aiming to sell its platform as a software as a service.[14] Yottaa's platform combines an adaptive content delivery network, dynamic site acceleration , web analytics, and internet security.[19] Yottaa deals with the problem of website speed as a software optimization problem, instead of dealing with it as a problem of bits' movement between different places, and does not require any code changes.[14][20]

Yottaa's platform, named Context Intelligence, identifies the user's location, browser, device, and interaction with web content to sort application content delivery, thus modifying web content to match the end user's browsing context.[21] Context Intelligence comprises several components: AdaptiveCDN is the delivery component,[22] AppSequencing is neutralizing ad-blocking software while ensuring that the websites speed is not reduced,[23][24] InstantON is an accelerating component,[25] ContextSAFE provides security to the platform, while ImpactAnalytics offers web analytics.[26][27]

References
  1. "Coach Wei's blog".
  2. "Leadership". Yottaa. Retrieved December 7, 2015.
  3. Huang, Gregory T. (May 22, 2012). "Yottaa, Looking More Like Akamai, Gets $9M for "Anti-Lean" Approach". Xconomy. Retrieved December 6, 2015.
  4. "Cool Startup: Yottaa". Bizety. January 22, 2014. Retrieved December 7, 2015.
  5. Castellanos, Sara (December 1, 2014). "Boston tech firm Yottaa plans HQ move to Waltham to accommodate soaring growth". Boston Business Journal. Retrieved December 5, 2015.
  6. "Coach Wei - Biography". NoFluffJustStuff.com. Retrieved December 5, 2015.
  7. Alspach, Kyle (August 27, 2012). "Startup Insights: Coach Wei of Yottaa". Boston Business Journal. Retrieved December 5, 2015.
  8. Empson, Rip (May 22, 2012). "With Ex-Yahoo CTO On Board, Yottaa Nabs $9M For Affordable Mobile, Web Acceleration Services". Tech Crunch. Retrieved December 5, 2015.
  9. Huang, Gregory T. (August 29, 2011). "Anti-Lean Startup: Yottaa Yearns for Big, Fast Growth by Hiring Global Workforce". Xconomy. Retrieved December 6, 2015.
  10. Alspach, Kyle (23 January 2015). "The Blade Logic Mafia Takes Over at Yotta, Heads Back to the Suburbs". BostInno. Retrieved 11 December 2015.
  11. Rao, Leena (August 30, 2010). "Yottaa Raises $4 Million For Web Performance And Analytics Platform". Tech Crunch. Retrieved December 6, 2015.
  12. Lynch, Brendan (September 17, 2012). "Yottaa revs up web accelerator product". VentureFizz.com. Retrieved December 7, 2015.
  13. "The Daily Startup: Yottaa Grabs $16M to Make Mobile Better". The Wall Street Journal. 10 July 2013. Retrieved 9 December 2015.
  14. Alspach, Kyle (July 10, 2013). "Akamai competitor Yottaa raises $16M to expand Web accelerating service". Boston Business Journal. Retrieved December 5, 2015.
  15. "Investors buy $10.45 million worth of Yottaa's equity". Random-Research.org. December 31, 2014. Retrieved December 6, 2015.
  16. "Yottaa Announces Significant Growth Investment from PSG". www.businesswire.com. 2022-05-12. Retrieved 2023-07-12.
  17. Alspach, Kyle (February 12, 2012). "Yottaa wins key patent, as contest for a faster web continues". Boston Business Journal. Retrieved December 7, 2015.
  18. "Instart Logic And Yottaa Vs Traditional CDNs". Bizety. March 22, 2014. Retrieved December 7, 2015.
  19. Pete Prestipino (April 3, 2015). "Validate the Business Impact of CDNs". Website Magazine. Retrieved December 7, 2015.
  20. Alspach, Kyle (February 2012). "Yottaa CEO: Old-school web delivery tech is dead unless it adapts". Boston Business Journal. Retrieved December 7, 2015.
  21. Amato-Mccoy, Deena M. (October 29, 2014). "A Distinct Advantage". Retrieved December 7, 2015.
  22. "Interview with Ariel Weil, VP at Yottaa". bizety.com. September 14, 2015. Retrieved December 7, 2015.
  23. Bray, Hiawatha (26 October 2015). "Firms help websites evade ad blockers". The Boston Globe. Retrieved 9 December 2015.
  24. Freier, Anne (October 2, 2015). "Yottaa launches web and mobile app platform that circumvents ad blockers". BusinessofApps.com. Retrieved December 7, 2015.
  25. Alspach, Kyle (November 19, 2013). "Yottaa debuts new product to 'change the way the Web works". Boston Business Journal. Retrieved December 7, 2015.
  26. "Yottaa Introduces Several Innovative Enhancements to Its Adaptive CDN Platform". Reuters. Archived from the original on December 23, 2015. Retrieved December 7, 2015.
  27. "The ContextIntelligence Platform". Yottaa. Retrieved December 7, 2015.
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