Zebra Books

Zebra Books was launched in 1975 by Walter Zacharius, who had founded Kensington Publishing the previous year, and Roberta Bender Grossman.[2][3] Both of them had previously worked for paperback house Lancer Books, co-founded by Zacharius in 1961. At the time of launching Zebra, Grossman became the youngest president of a publishing house. By keeping a low budget, small staff, and hiring overlooked if not desperate authors, they built Zebra into a powerhouse of cheap, consumable literature, with $10 million in sales annually by the early 1980s.[4]

Zebra was built mostly on the historical romance genre. It later expanded the romance genre to embrace paranormal romance, adult Western romance and romance titles aimed at Hispanic, black and gay readers.

Beating the bushes for overlooked writers and eager first-timers willing to start out cheap, the partners developed the careers of prolific and profit-generating authors like Janelle Taylor and Katherine Stone.[2] Best-selling authors on the Zebra list include Fern Michaels, Lisa Jackson, Hannah Howell, Janet Dailey, Victoria Alexander, Mary Jo Putney, and Alexandra Ivy.[5]

If romance novels built the house of Zebra in the 1970s, horror made it famous in the 1980s. The imprint's first hit horror title was William W. Johnstone's The Devil's Kiss in 1980. Knowing their authors were not famous enough to sell books on name alone, Zebra focused on sensational covers. Skeletons were such a recurrent theme in Zebra's covers that the imprint is nicknamed "the skeleton farm" among collectors.[4]

Mainstay authors in Zebra's horror roster were Johnstone, Rick Hautala, and Ruby Jean Jensen. Other horror authors published were Bentley Little, Ken Greenhall, Joe R. Lansdale and William M. Carney.[4]

Though still active in the early 1990s, by 1993 Zebra reduced its horror output to two titles per month. In 1996 it stopped publishing horror authors, focusing on romance and suspense instead.[4]

• Zebra Books at the Internet Speculative Fiction Database