Zee Live

Zee Live is an IP division of Zee Entertainment Enterprises that aims to create programming for all age groups in India. Currently under its umbrella are 3 productions – Arth – A Culture Fest[3] in culture, Supermoon in music[4] and comic,[5] and Zee Educare in education. Swaroop Banerjee now heads Zee Live.[2]

Zee Live
IndustryLive Entertainment
HeadquartersMumbai, Maharashtra, India[1]
Key people
Swaroop Banerjee (COO & Business Head)[2]
ProductsArth - A Culture Fest, Supermoon, Zee Educare

Divisions

Arth – A Culture Fest

The first season[6] of Arth was held on 1 and 2 December 2018, at P C Chandra Garden, Kolkata and on 8, 9 & 10 December 2018, at IGNCA, New Delhi, and the second season was held on 4 & 5 January 2020, at Swabhumi, Kolkata and 21, 22 and 23 February, at Jawaharlal Nehru Stadium, Delhi.[7]

Supermoon

Supermoon brings entertainment acts from around the world to India.[5]

Zee Educare

Zee Educare is an alternate career festival for students.[8]

Season 1 of the festival took place on 20th and 21st April 2019,[9] and Season 2 on 23rd and 24th November 2019.[10]

Zee Educare also hosts a nation-wide talent hunt titled "Big Break" where the top 5 entries are given an opportunity to perform live at the festival. The winner of the Big Break wins Rs 50,000 and the top 5 are given the opportunity to open for the headliner. [8]

References
  1. "Zee Entertainment: Contact us". Zee Entertainment.
  2. "Swaroop Banerjee to head Zee Entertainment's Live business". Adgully.
  3. "A glimpse into India's rich culture in one fest". The New Indian Express.
  4. "Prateek Kuhad: Conquering the global stage one step at a time". The New Indian Express.
  5. "Supermoon once again! Public demand gets Russell Peters back to India". Indian Television.
  6. "ZEE group announces India's first culture quest, Arth". Economic Times.
  7. "Arth: A Culture Fest by ZEE returns with second season in Delhi - Exchange4media". Indian Advertising Media & Marketing News – exchange4media. Retrieved 22 March 2022.
  8. "India's largest education festival ZEE EDUCARE to be hosted in Delhi". Exchange4media.
  9. "Zee Educare to host its 1st edition in Delhi on 20th and 21st April 2019 - ET BrandEquity". ETBrandEquity.com. Retrieved 22 March 2022.
  10. "Zee LIVE is back with 2nd edition of its education festival". Exchange4media.
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