Zee Zindagi (TV channel)

Zee Zindagi is an Indian Urdu language general entertainment channel, owned by the Zee Entertainment Enterprises (ZEEL).[2] It also promoted itself as a television channel broadcasting short-run programming and as India's new Hindi/urdu entertainment channel, rather than on-going, indefinite serials.[3] It has syndicated content from various TV Channels of Pakistan.[4][5][6][7][8] Launched on 23 June 2014, ZEEL invested ₹100 crores to launch the network.[9]

Zee Zindagi
CountryIndia
Programming
Language(s)Urdu
Picture formatCustom (4:3)SD
Ownership
OwnerZee Entertainment Enterprises
(merger with Culver Max Entertainment pending)
Sister channels&TV
ZEE5
Zee TV
Zee Night
<(For full list see, list of channels owned by ZEEL)
History
Launched23 June 2014 (2014-06-23) [1]
Links
WebsiteOfficial website on ZEE5

Zindagi’s shows Dhoop Ki Deewar and Qatil Haseenaon Ke Naam won big at Promax 2022 Awards.

History

Its syndicated Pakistani soap opera, Aunn Zara, premiered on 23 June 2014, the day the channel was launched and ended its run on Zindagi on 12 July 2014,[10] thus, making Zindagi the first Urdu general entertainment channel in India, to end a show in 20 days.[11] In early-May 2015, Zindagi for the first time in its history launched two lifestyle shows of American origin, dubbed in Hindi. They were Simply Beautiful, a health and beauty tips show hosted by Roni Proter, and Nirmala's Spice World, a cookery show hosted by Chef Nirmala Narine.[12] The channel also launched its first original Indian production, Shukriya, a reality show, in early-August 2015. Shukriya provides a platform for common people to come on television, share their personal stories, and say 'thank you' to their dear and loved ones.[13][14][15][16] Zindagi also formed a partnership with BIG FM 92.7 for seven weeks, starting on 27 July 2015 (nearly two weeks before Shukriya's launch), to promote Shukriya through the radio using various methods, programmes, and special segments. This promotion on BIG FM spanned across its 24 radio stations based in various cities of India.[17]

Following the 2016 Uri terror attack, Zindagi removed all Pakistani shows from their line up.[18][19]

Zindagi became a digital only channel starting from 1 July 2017, with the content becoming accessible only on OZEE app.[20]

With the launch of ZEE5, Zindagi has been rebranded as Zindagi Digital and streams digital exclusive international shows from Turkey, South Korea, Spain, Colombia, Ukraine, Pakistan, Brazil etc. in 12 major languages starting 15 February 2018. All content is accessible on ZEE5 app with premium membership[21]

On 16 July 2020 it was announced that, Zindagi channel is relaunching on ZEE5. A channel new tagline is "Zindagi Mil Ke Jiyenge".[22] The Zindagi brand was launched on 21 May 2020 worldwide excluding India and on 27 May 2020 in India on ZEE5 app.[23]

On 4 September 2020, Shailja Kejriwal, Chief creative officer- special projects Zee Entertainment Enterprises announced there were no plans for Zindagi channel to return on a television platform. All content is for ZEE5 app only.[24]

Zindagi launched Dhoop Ki Deewar on 25 June 2021 starring Sajal Aly and Ahad Raza Mir. The show highlights the grief and loss war brings to people no matter which side of the border they are from.[25]

On 15 March 2021, Shailja Kejriwal, Chief Creative Officer (Special Projects) Zee Entertainment made another announcement related to Zindagi channel by saying "The new avatar of Zindagi not just has acquired content from the subcontinent, but also original shows produced in Pakistan and Bangladesh. Zindagi would produce 6-7 original shows every year and a large part would consist of content from neighbouring countries such as Pakistan and Bangladesh."[26]

On 16 March 2022, Shailja Kejriwal, Chief Creative Officer (Special Projects) Zee Entertainment Enterprises hinted that in 2022 Zindagi channel will get back on television for its loyal audience.[27]

From 23 May 2022, Zindagi channel launched as a DTH active services on Tata Play, Dish TV, D2H and Airtel Digital TV. On Tata Play it was launched as a Tata Play Zindagi and on Dish TV and as well as Airtel Digital TV as Zindagi Active.[28]

Programmes
Main article: List of programmes broadcast by Zee Zindagi

See also

References
  1. "ZEEL to launch Urdu GEC ' Zee Zindagi' with content produced in Pakistan". afaqs news. 19 May 2014.
  2. "New Hindi channel Zindagi". Zee News. 19 May 2014.
  3. "Bye-bye unending television dramas, welcome Zindagi". Times of India. 1 July 2014. Retrieved 14 July 2014.
  4. "5 reasons that make Zee's new channel ' Zee Zindagi' a must-watch". dnaindia. 20 June 2014. Retrieved 14 July 2014.
  5. Srivastava, Priyanka (4 June 2014). "Pakistani TV shows to be back on Indian small screen". India Today. Retrieved 14 July 2014.
  6. Das, R. Krishna (17 June 2014). "Zindagi to launch new shows from the Muslim World". Business Standard India. Retrieved 9 July 2014.
  7. "Zee eyes bigger GEC market share with new channel 'Zindagi'". dna. DNA India. 19 May 2014.
  8. "Zindagi channel announces 'Total Dreamer' - its FIRST show from Brazil". DNA. 20 March 2017.
  9. Chatterjee, Purvita (21 May 2014). "Zee Entertainment earmarks 100 crores for new channel". The Hindu.
  10. "'Aunn Zara', Zindagi's refreshing love story draws for a season closure today". dnaindia. 12 July 2014. Retrieved 14 July 2014.
  11. "Zindagi: New TV channel keeps its promise of new shows every month". Times of India. 13 July 2014. Retrieved 14 July 2014.
  12. "Zindagi opens afternoon band with new shows". afaqs!. 1 May 2015. Retrieved 10 August 2015.
  13. IANS (19 July 2015). "Indian production on Zindagi channel soon". The Times of India. Retrieved 10 August 2015.
  14. "Zindagi Launches Non-fiction Show 'Shukriya' on Gratitude". India West. 5 August 2015. Retrieved 10 August 2015.
  15. "Zindagi forays into original non-fiction programming with 'Shukriya'". indiantelevision.com. 5 August 2015. Retrieved 10 August 2015.
  16. "TV show Shukriya explores uncommon relations of common people". Hindustan Times. 7 August 2015. Archived from the original on 14 August 2015. Retrieved 10 August 2015.
  17. "Zindagi Partners with BIG FM to Give its Listeners a Unique 'Shukriya' Experience". 30 July 2015. Retrieved 10 August 2015.
  18. "Zee channel Zindagi removes Pakistan shows, announces new line-up starting October 3!". India Today. 29 September 2016.
  19. "New Line Up On Zindagi has no Pakistani serials". Indian Express. 29 September 2016.
  20. "Zee to shutdown Zindagi from 1st July and to move the content to VoD platform OZEE". The Hindu Business Line. 2 June 2017.
  21. "ZEEL launches VoD platform ZEE5; premium offering priced at Rs 99 per month – TelevisionPost". www.televisionpost.com.
  22. "Zindagi TV Shows Return on Zee5; Here Are The Pakistani Series You Can Watch on the Streaming Platform | 📺 LatestLY". LatestLY. 17 July 2020. Retrieved 19 July 2020.
  23. "ZEE Entertainment brings back content brand Zindagi on ZEE5 - Exchange4media". Indian Advertising Media & Marketing News – exchange4media. Retrieved 19 July 2020.
  24. "Zindagi, the channel that brought Pakistani shows to us, has gone digital". www.telegraphindia.com. Retrieved 6 October 2020.
  25. "Want to tell stories beyond the headlines – Shailja Kejriwal". Lucknow Tribune. Retrieved 10 August 2022.
  26. "With a blend of Indian, Pakistani, Bangladeshi shows, ZEE5 to position itself as South Asian content platform". www.businesstoday.in. Retrieved 30 March 2021.
  27. "Hope 2022 will see Zindagi also going back to its loyal TV audience: Zee's Shailja Kejriwal". Indian Television Dot Com. 16 March 2022. Retrieved 3 April 2022.
  28. "Zindagi channel to launch on Indian TV as DTH offering with Pakistani show Zindagi Gulzar Hai, among other series". Hindustan Times. 23 May 2022. Retrieved 23 May 2022.
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