Ziegenbock

Ziegenbock (Ziegen Bock) is a German amber lager brewed by Anheuser-Busch. It is billed as "for Texans by Texans," and distributed in Texas and nearby states.[1] Ziegenbock is the German word for a billy goat.

Ziegenbock is marketed as a Texas-brewed Bock-Style Beer (Import - Craft - Specialty) and positioned as a Texan beer to compete with Shiner Bock. Ziegenbock is brewed at Anheuser-Busch's Houston brewery. Like Shiner Bock and Amber Bock, it does not conform to the BJCP style guidelines[2] for a Bock, either in terms of flavor profile or potency.

Ziegfest

Ziegfest is an annual music festival sponsored by Ziegenbock and its parent company, Anheuser-Busch. Ziegfest typically features Red Dirt musicians. There are typically several venues with the events scheduled around a month apart.

References

D'aveni, Richard (11 May 2010). Strategic Supremacy: How Industry Leaders Create Spheres of Influence from Their Product Portfolios to Achieve. Free Press. ISBN 9780743217637.
"2008 BJCP Style Guidelines Category 5 — Bock". Beer Judge Certification Program. Archived from the original on 11 August 2020. Retrieved 16 August 2021.

External links

This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.

[1] D'aveni, Richard (11 May 2010). Strategic Supremacy: How Industry Leaders Create Spheres of Influence from Their Product Portfolios to Achieve. Free Press. ISBN 9780743217637.

[2] "2008 BJCP Style Guidelines Category 5 — Bock". Beer Judge Certification Program. Archived from the original on 11 August 2020. Retrieved 16 August 2021.