Binaca (brand)

Binaca is an Innerwear brand that is marketed in India and owned by Kiran Textiles ,

History

It was launched in 1982 as a Innerwear brand Binaca. Founded by Mr. Gopal Ji Gupta it has slowly become a renowned name and since then there has been no looking back.

Post acquisition

Dabur initially launched a toothpowder under the Binaca brand but withdrew within a year as sales volumes were low. Dabur appointed PricewaterhouseCoopers to sell the Binaca brand in 2002 and was looking at a valuation of approximately ₹20 crore (US$2.5 million). However, after it was unable to sell the brand at the price it expected, it announced that it would revive it by marketing a new herbal toothpaste under the Binaca brand.[1][2] Currently, Dabur markets toothbrushes under the Binaca brand.[3]

See also

References
  1. "Dabur may brush off Binaca". Business Line. 8 February 2005. Retrieved 13 March 2012.
  2. "Dabur to extend Binaca to herbal toothpaste". Business Line. 18 May 2004. Archived from the original on 22 April 2012. Retrieved 13 March 2012.
  3. "From household names to forgotten history: Story of India's grand old brands such as Binaca, Dalda & Moti Soaps". The Economic Times. 28 November 2011. Retrieved 13 March 2012.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.