Boudreaux's Butt Paste

Boudreaux's Butt Paste is an American brand of skin cream that started out as a remedy for diaper rash.[1][2] It has also been used for the treatment of various skin ailments including psoriasis, jock itch, shingles, chafing, cold sores and acne.[3][4]

Boudreaux's Butt Paste

Background

The product was created in the 1970s by George Boudreaux of Covington, Louisiana, while he was working as an intern pharmacist.[2] He continued to work on the formula after becoming a licensed pharmacist and sold it at his pharmacy, later naming it "Boudreaux's Butt Paste" after a physician told him a story about a patient who had referred to the product as such.[2]

Boudreaux began distributing the product more extensively after he sold his pharmacy in 1974.[5] Manufacturing moved from Alabama to New Orleans in 2004.[4] After Oprah Winfrey recommended the product on her show the response was so great that the company's website crashed,[3] and demand for Boudreaux's Butt Paste quadrupled.[6] When Brad Pitt talked of a "horrible diaper rash" in two of his children,[7] a People magazine article asked readers for advice. It reported that in under five hours almost 900 readers responded, recommending Boudreaux's Butt Paste "overwhelmingly".[8]

In August 2005, a 14-foot (4.3 m) tide caused by Hurricane Katrina hit the area where Boudreaux's Butt Paste was manufactured, so emergency production was moved to Blairex Laboratories Inc.[1] Soon after, the brand was sold to Blairex in Columbus, Indiana. After the sale, Boudreaux continued to work in Covington to work on marketing and developing new products based upon Butt Paste. Blairex focused on manufacturing and distribution.[6]

On December 29, 2011, Blairex sold the brand to C.B. Fleet Company, Inc.[9]

The brand became a NASCAR sponsor beginning with a Junie Donlavey-owned car driven by Kevin Ray in the Nextel Cup Series[10] and Kim Crosby's #24 Butt Paste Chevrolet, run by GIC-Mixon Motorsports in the Busch Series.[4][11] A NASCAR spokesman said to USA Today: "I think it's very fitting that Junie Donlavey, who has brought more drivers into the world of NASCAR than any other owner, is now being sponsored by a baby product."[12]

In 2008, due to Boudreaux's Butt Paste ads on the car, Ray's No. 90 Ford was named the fifth scariest NASCAR paint scheme of all time by ESPN The Magazine for having "'BUTT PASTE' slapped on the rear quarter panels in giant red lettering and a cartoon baby riding on the hood."[13]

On December 22, 2016, Prestige Brands announced an agreement to acquire C.B. Fleet Company, Inc., a portfolio company of Gryphon Investors.[14] This was the fifth transaction in which middle-market investment banking firm TM Capital served as a financial advisor to Fleet Laboratories.[15]

Ingredients

The ingredients are:

  • 16 percent zinc oxide (Original, other versions have more)
  • a proprietary blend of Peruvian balsam
  • castor oil
  • mineral oil
  • Paraffin
  • Petrolatum

References
  1. Lee, Daniel (June 5, 2006). "'Butt Paste' improves baby's bottom line". WKYC. Retrieved March 3, 2013.
  2. Spinks, Tom (2008). Prepare to Be a Millionaire. HCI. pp. 112–116. ISBN 978-0757307140.
  3. Whitworth, Melissa (November 1, 2004). "No ifs and buts about this paste". The Daily Telegraph. Archived from the original on February 2, 2009. Retrieved March 3, 2013.
  4. Sayre, Alan (August 4, 2004). "Butt Paste: The name says it all". The Spokesman-Review. Associated Press. Retrieved March 3, 2013.
  5. "Boudreaux's Butt Paste goes national". The Daily Reveille. April 1, 2004.
  6. Johannesen, Kirk (May 28, 2006). "Columbus-based Blairex Laboratories grows with Boudreaux merger". The Republic. Retrieved March 3, 2013 – via Indiana Economic Digest.
  7. "Brad Pitt Needs Your Help! Got Any Diaper Rash Advice?". People. September 9, 2006. Retrieved March 4, 2013.
  8. "Brad's Diaper Drama: Readers to the Rash-cue". People. June 12, 2006. Retrieved March 3, 2013.
  9. "Company Overview of Blairex Laboratories, Inc., Boudreaux's Butt Paste". Business Week. Retrieved March 3, 2013.
  10. Jenkins, Chris (May 26, 2004). "Bottom line: Edgy sponsor name, OK'd by NASCAR". USA Today. Retrieved March 3, 2013.
  11. Hill, Jemele (April 10, 2005). "Butt Paste Is No Joke For This Driver". Orlando Sentinel. Retrieved March 3, 2013.
  12. Redeye Sports Staff (May 28, 2004). "NASCAR sponsor eases burn". Chicago Tribune. Retrieved March 3, 2013.
  13. McGee, Ryan. (November 1, 2008) "Halloween got you spooked? Get a load of these monsters". ESPN The Magazine. Accessed March 3, 2013.
  14. "Prestige Brands Announces Agreement to Acquire C.B. Fleet Company". Retrieved June 21, 2018.
  15. "TM Capital. Success. Realized. | C.B. Fleet Acquired by Prestige Brands". www.tmcapital.com. Retrieved June 21, 2018.
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