Women's Health (magazine)

Women's Health (WH), published by Hearst, is a lifestyle magazine centered on health, sex, nutrition and fitness. It is published ten times a year in the United States and has a circulation of 1.5 million readers. The magazine has 13 international editions, circulated in over 25 countries and reaches over eight million readers globally. Prior to its acquisition by Hearst, it was founded by Rodale, Inc. in Emmaus, Pennsylvania.[2]

Women's Health
Cover of the May 2009 issue featuring Zoe Saldana
EditorLiz Plosser
Frequency10 per year
Total circulation
(2011)		1,589,342[1]
Founded 2005 (2005-month)
CompanyHearst
CountryUnited States
Based inNew York City
LanguageEnglish
Websitehttps://www.womenshealthmag.com/
ISSN0884-7355

The magazine features multiple sections, such as fitness, sex and love, food, weight loss, health, beauty and style.[3] Past Women’s Health cover models include Elisha Cuthbert, Ashley Greene, Anna Kournikova, Michelle Monaghan, Zoe Saldana and Elizabeth Banks.[3]

History

Women's Health was created in 2005 by Rodale[4][5] as a sister publication of Men's Health magazine. The test-issue team was headed by Bill Stump, a former Men’s Health editor who was then the head of Rodale Inc.’s 'New Product Development' department. The magazine's founding editor-in-chief was Kristina Johnson, previously the original executive editor of Teen People.[6] In 2008, David Zinczenko, editor-in-chief of Men's Health magazine, was named editorial director of Women's Health.[7] In March 2009, Jack Essig, SVP/Publisher of Men's Health, was named SVP/Publisher of Women's Health.[8]

Women’s Health is published in 14 countries: United States, Argentina, Australia, Brazil, Latin America, China, Germany, Malaysia, New Zealand, Philippines, Poland, Thailand and Turkey.[9] The German edition of the magazine was launched in April 2011.[10] The South African version, along with Men's Health, is licensed for publication by Media24, with distribution by Magzter.[11]

Rodale was acquired by Hearst in 2018.[12]

Women's' Health's Australian edition was published by Bauer Media Australia and New Zealand. In July 2020, Bauer Media's Australia and New Zealand operations were acquired by the Sydney investment firm Mercury Capital, which cancelled the magazine due to declining advertising revenue and travel restrictions caused by the COVID-19 pandemic.[13][14]

Health DVDs and books

The editors at Women’s Health have teamed together to produce DVDs marketed to aid in weight loss, toning, and physical conditioning. Some of their DVDs include: Look Better Naked, Ultimate Abs Workout, The Tone-up Workout, The Wedding Workout, and Train for Your Body Type.

In conjunction with DVDs, the Women's Health editors have also published health and fitness books. Women’s Health has pushed its brand with books such as: The Women’s Health Diet, The Big Book of Exercises, The Big Book of Abs, Look Better Naked, and Six Weeks to Skinny Jeans.[15]

Awards and recognition

In 2012, Women's Health was ranked #4 on Adweek Media's 'Hot List' as well as #2 on Advertising Age's annual “A-List.” Both recognize magazines for their performance in advertising and circulation.[16] In March 2008, Women’s Health finished #1 on Adweek’s '10 under 50' Hot List. The magazine was named #2 on Advertising Ages 2008 A List. In 2009, the magazine was named 'Magazine of the Year' by Advertising Age. In 2011, Women's Health took home a National Magazine Award for 'General Excellence'.[17] The brand was named one of AdAge's 'Magazines of the year' in both 2017 and 2018, and was nominated for a National Magazine Award for 'magazine section' in 2016 and for “personal service” in 2017.

Editors-in-Chief

Founding editor-in-chief, Kristina Johnson, guided Women’s Health from its inception in 2003 until her departure in 2008. In January 2009, Michele Promalayko took over the title. She was succeeded in 2014 by Amy Keller Laird, who had been the Executive Editor at the magazine.

References
  1. "eCirc for Consumer Magazines". Audit Bureau of Circulations. June 30, 2011. Retrieved October 18, 2011.
  2. "Rodale Launches Women's Health Thailand". Retrieved 5 April 2014.
  3. "Women's Health Magazine". Rodale Inc. Retrieved 4 March 2012.
  4. "Top 100 U.S. Magazines by Circulation" (PDF). PSA Research Center. Retrieved 6 February 2016.
  5. "Company Timeline". Rodale. Retrieved 19 August 2015.
  6. Shope, Dan (28 September 2004). "Rodale Magazine Targets Females". The Morning Call.
  7. "David Zinczenko Now Editorial Director of Prevention, Organic Gardening". Folio. 2011-07-19. Retrieved 2020-02-24.
  8. Cohn, Steve (2011-07-06). "Jack Essig Named Esquire Publishing Director". Folio. Retrieved 2020-02-24.
  9. "Rodale International Magazines". Rodale Inc. Retrieved 5 March 2012.
  10. "Rodale Launches Women's Health Germany". Rodale. Retrieved 12 December 2016.
  11. "Magzter GOLD, Magzter's 'All-You-Can-Read' Digital Magazine Subscription Model, Posts 200 Percent Subscriber Growth Each Month Since January"; Yahoo! Finance; Marketwired; October 6, 2015. Accessed September 14, 2019.
  12. "Hearst buys Pennsylvania publisher Rodale". The Seattle Times. 2018-01-02. Retrieved 2020-02-24.
  13. Doyle, Michael (21 July 2020). "InStyle, Elle, Women's Health, Men's Health among Australian magazines axed by Bauer Media". ABC News. Archived from the original on 11 August 2020. Retrieved 4 September 2020.
  14. Meade, Amanda (20 July 2020). "Mercury Capital axes eight former Bauer magazines, including Harper's Bazaar, Elle and Men's Health". The Guardian. Archived from the original on 20 August 2020. Retrieved 4 September 2020.
  15. "Rodale Store: Women's Health". Rodale Inc. Retrieved 5 March 2012.
  16. "Women's Health Brand". Rodale Inc. Retrieved 4 March 2012.
  17. "National Geographic Named Magazine of the year at 2011 National Magazine Awards Dinner". ASME. 9 May 2011. Archived from the original on May 12, 2011.
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