Cathay Pacific

A Douglas DC-3 named Betsy, Cathay Pacific's first aircraft, in the Hong Kong Science Museum.

Niki, a DC-3 painted to imitate the appearance of the carrier's second aircraft, outside Cathay City

Cathay Pacific Airways was founded on 24 September 1946 in Hong Kong. Sydney "Syd" de Kantzow, Roy Farrell,[12][13][14] Neil Buchanan, Donald Brittan Evans and Robert "Bob" Stanley Russell were the initial shareholders.[13] Buchanan and Russell had already worked for de Kantzow and Farrell at Roy Farrell Import-Export Company, the predecessor of Cathay Pacific,[15][14][16] that was initially headquartered in Shanghai.[12][13][17] Both de Kantzow and Farrell were Ex-Air Force pilots who had flown The Hump, a route over the Himalayan mountains.[18] Farrell purchased the airline's first aircraft, a Douglas DC-3, nicknamed Betsy, at Bush Field, New York City in 1945.[15]^: 29 The company began freight services on 28 January 1946 from Sydney to Shanghai, after Farrell and Russell flew the plane to Australia and obtained a license to carry freight (but not passengers) earlier that month.[15]^: 36–37 Its first commercial flight was a shipment of Australian goods.[15]^: 37 The profitable business soon attracted attention from the Republic of China Government Officials.[15]^: 44 After several instances where the company's planes were detained by authorities in Shanghai,[15]^: 44 on 11 May 1946 the company relocated, flying its two planes to Hong Kong.[19] Farrell and de Kantzow re-registered their business in Hong Kong on 24 September 1946 as Cathay Pacific Airways Limited,[12][13] while another sister company, The Roy Farrell Export Import Company (Hong Kong) Limited, was incorporated on 28 August 1946[13] and chartered some flights from Cathay.[15]^: 58 (According to International Directory of Company Histories, two companies were formed for tax purposes.[18])

They named the airline Cathay, the ancient name given to China, and Pacific because Farrell speculated that they would one day fly across the Pacific[15]^: 56 (which happened in the 1970s).[20] Moreover, to avoid the name "Air Cathay" as it had already been used in a comic.[15]^: 55 The Chinese name for the company ("國泰") was not settled on until the 1950s. It comes from a Chinese idiom meaning "Peace and Prosperity"[21] and was at the time often used by other businesses called "Cathay" in English.

According to legend, the airline's unique name was conceived by Farrell and some foreign correspondents at the bar of the Manila Hotel,[12][15]^: 55 while another narrative was the name was taken in the Cathay Hotel in Shanghai Bund, during drinking and brainstorming, and choosing Cathay was to avoid the word China in the airline name.[15]^: 53 On Cathay Pacific's maiden voyage, de Kantzow and Peter Hoskins flew from Sydney to Hong Kong via Manila.[15]^: 53 The airline initially flew routes between Hong Kong, Sydney, Manila, Singapore, Shanghai, Saigon, Bangkok,[15]^: 58 with additional chartered destinations.[15]^: 59 The airline grew quickly. By 1947, it had added another five DC-3s and two Vickers Catalina seaplanes to its fleet.[15]^: 234[18]

In 1948, a new legal person of Cathay Pacific Airways was incorporated,[13][18] with John Swire & Sons (now known as Swire Group),[13][22] China Navigation Company, Australian National Airways being the new shareholders of the new entity,[13] acquiring the assets from the old legal person;[13] the old legal person, was renamed into Cathay Pacific Holdings, as well as retaining 10% shares of the new Cathay Pacific Airways.[13] de Kantzow, Farrell and Russell were the shareholders of Cathay Pacific Holdings at that time.[13] It was reported that the colonial British government of Hong Kong, required the airline was majority-owned by the British. Despite de Kantzow being a British subject through his Australian roots, Farrell was an American, thus forcing them to sell their majority stake.[15]^: 79[18] Under Swire's management, de Kantzow remained in the airline until 1951,[15]^: 123[18] while Farrell had sold his minority stake in Cathay Pacific soon after Swire's takeover in 1948, due to his wife's health problems.[15]^: 115[18] He returned to Texas and became a successful businessman.[15]^: 115

Swire later acquired 52% of Cathay Pacific Airways. As of 31 December 2017, the airline is still owned by Swire Group to the extent of 45% through its subsidiary Swire Pacific Limited, as the largest shareholder.[23][24] However, Swire Group also formed a shareholders' agreement with the second largest shareholder, Air China (which was controlled by state-owned China National Aviation Holding), which Cathay Pacific and Air China had a cross ownership.[24]^{: 41, 104}

In the late 1940s, the Hong Kong government divided the local aviation market between Cathay Pacific and its only local competitor, the Jardine Matheson-owned Hong Kong Airways:[15]^{: 117–118} Cathay Pacific was allocated routes to the south (including South-East Asia and Australia), while Hong Kong Airways was allocated routes to the north (including mainland China, Korea, and Japan). The situation changed with the establishment of the People's Republic of China and the Korean War, which reduced the viability of the northern routes. In 1959, Cathay Pacific acquired Hong Kong Airways,[18] and became the dominant airline in Hong Kong.

Under Swire, another important sister company, HAECO, was established in 1950.[15]^: 130 Nowadays, it's one of the major aeroplane repair service companies of Hong Kong with divisions in other cities of China.

A Cathay Pacific Convair 880, as operated from 1964 until 1974.

The airline prospered in the late 1950s and into the 1960s, and it purchased Hong Kong Airways, on 1 July 1959.[25] Between 1962 and 1967, the airline recorded double digit growth on average every year and became one of the world's first airlines to operate international services to Fukuoka, Nagoya and Osaka in Japan. In 1964, it carried its one millionth passenger and acquired its first jet engine aircraft, the Convair 880. In 1967, it became an all jet airline with the replacement of its last Lockheed L-188 Electra with a Convair 880.[26]

A Lockheed L-1011 TriStar at Osaka International Airport in 1972–1994 livery with the British Union Flag and the logo of parent company Swire.

In the 1970s, Cathay Pacific installed a computerised reservation system and flight simulators.[27] In 1971, Cathay Pacific Airways received the first Boeing aircraft 707-320B.[28] By 1972 it had five 707s.[29] The new aircraft colour was known as Brunswick green.[30] In July 1976 it began operating a Boeing 707 freighter from Hong Kong to Seoul, Bangkok and Singapore.[31]

In 1974, Cathay Pacific almost purchased the McDonnell Douglas DC-10 to open a new flight route. During the flight route application process with the British government, due to the pressure from the British government, Cathay Pacific changed the application to apply for a route from Hong Kong to London using a Boeing 747. The application was ultimately rejected.[32] In 1979, the airline acquired its first Boeing 747 and applied for traffic rights to fly to London in 1980, with the first flight taking place on 16 July.

Expansion continued into the 1980s. In 1982, Cathay Pacific Airways introduced Cathay Pacific Cargo, which provided cargo service to ingratiate the trend of Hong Kong, becoming one of the largest re-export trading ports of the world. The airline's long-haul dedicated cargo services started a twice a week with Hong Kong-Frankfurt-London service operated jointly with Lufthansa.[33] Cathay Pacific kept its service to Vancouver in 1983, with service on to San Francisco in 1986, when an industry-wide boom encouraged route growth to many European and North American centres including London, Brisbane, Frankfurt, Amsterdam, Rome, Paris, Zurich and Manchester.[34]

On 15 May 1986, the airline went public and was listed in the Main Board of the Stock Exchange of Hong Kong.[35]

In January 1990, Cathay Pacific and its parent company, Swire Pacific, acquired a significant shareholding in Dragonair, and a 75% stake in cargo airline Air Hong Kong in 1994.[36] In 1994, the airline launched a programme to upgrade its passenger service, including a HK$23 million program to update its image. Its logo was updated in 1994 and again in 2014.[37]

The airline began a fleet replacement program in the mid-1990s, which cost a total of US$9 billion.[38] In 1996, CITIC Pacific increased its holdings in Cathay Pacific from 10% to 25%, and two other Chinese companies, CNAC(G) and CTS, also bought substantial holdings, while the Swire Group holding was reduced to 44%.[39] According to the International Directory of Company Histories, the sale of a 12.5% stake of Cathay Pacific by Swire Pacific to a Chinese state-owned company was regarded "as evidence of China's sincerity in maintaining the prosperity of Hong Kong."[22]

In 1997, Cathay Pacific updated the registration numbers and flags on its fleet in conjunction with the handover of Hong Kong from the United Kingdom to China.[40][41] On 21 May 1998, Cathay Pacific took the first delivery of the Boeing 777-300 at a ceremony in Everett.[42] On 21 September 1998, Cathay Pacific, together with American Airlines, British Airways, Canadian Airlines, and Qantas, co-founded the Oneworld airline alliance.[43][44] Cathay Pacific temporarily took over the domestic and international operations of Philippine Airlines during its two-week shutdown from 26 September to 7 October 1998.[45] The airline was hurt by the Asian financial crisis of the late 1990s, but recorded a record HK$5 billion profit in 2000.

On Monday, 6 July 1998, Cathay Pacific terminated flights from Kai Tak International Airport to London Heathrow Airport after over 73 years of operation. The next day, Cathay Pacific began flights from New York John F. Kennedy International Airport to the new Hong Kong International Airport at Chek Lap Kok. This flight was also the world's first nonstop transpolar flight from New York to Hong Kong.[46]

Cathay Pacific operated three Airbus A340-600s from 2002 to 2009.

The year 2000 saw the Cathay Pacific, experience labour relations issues while completing the acquisition of Dragonair.[47]

In 2001, the Hong Kong Aircrew Officers Association (HKAOA) launched a "work to rule" campaign to further its campaign for pay improvements and changes to roster scheduling practices. The action involved pilots refusing to work flights that were not scheduled on their roster. Although this alone did not cause extensive disruption, rostered pilots began to call in sick for their flights. Combined with the work to rule campaign, the airline was unable to cover all of its scheduled flights, and cancellations resulted. Cathay Pacific steadfastly refused to negotiate with the HKAOA under threat of industrial action.[48]

A Cathay Pacific Airbus A330-300 at Taiwan Taoyuan International Airport.

On 9 July 2001, reportedly following a comprehensive review of the employment histories of all its pilots, the company fired 49 of its 1,500 pilots. This group became known colloquially as "the 49ers". Nearly half of the fired pilots were captains, representing five percent of the total pilot group. Of the 21 officers of the HKAOA, nine were fired, including four of the seven union negotiators.[49]

Then-HKAOA president Captain Nigel Demery took the view that "the firing was pure intimidation, a union-bust straight up, designed to be random enough to put the fear in all pilots that they might be next, no reason given".[49] The dismissals were challenged in a number of legal proceedings, but none were reinstated. The airline later offered the 49 pilots it terminated in 2001 the chance to reapply for pilot positions with its cargo division, guaranteeing such applicants first interviews, subject to passing psychometric testing. Nineteen former employees applied and twelve were offered jobs.

On 11 November 2009, 18 of the 49ers succeeded in the Hong Kong Court of First Instance concerning their joint claims for breach of contract, breach of the Employment Ordinance, and defamation.

Judge Anselmo Reyes ruled that the airline had contravened the Employment Ordinance by dismissing the pilots without a valid reason, adding that they had been sacked primarily because of union activities. He also held that remarks by then-chief operating officer Philip Chen Nanlok and current chief executive Tony Tyler after the sackings were defamatory. The judge handed the pilots a victory in their long-running legal battle, with individual awards of HK$3.3 million for defamation together with a month's pay and HK$150,000 for the sackings.

On 24 December 2010, judges Frank Stock, Susan Kwan and Johnson Lam of the Court of Appeal overturned the judgment of the lower court to the extent that the claim for wrongful termination of the contract was dismissed. The finding that Cathay Pacific wrongly sacked the 18 pilots for their union activities was upheld. The court upheld the defamation claim but reduced the damages for the defamatory comments made by Cathay Pacific management. The judges also modified the judgment awarding payment of legal costs to the pilots and instead said that they should now pay some of Cathay's costs.[50]

The leader of the 49er Plaintiffs, Captain John Warham, launched a book titled The 49ers – The True Story on 25 March 2011.[51]

The pilots were awarded leave on 26 October 2011 to take their case to the Court of Final Appeal. The matter was heard before Hon. Mr. Justices Bokhary, Chan and Ribeiro who are all Permanent Judges of the Court of Final Appeal. The matters to be decided upon by the Court concerned wrongful termination of contract and the level of damages for defamation. The case was heard by the Court of Final Appeal on 27 August 2012.

On 26 September 2012, 11 years after they were sacked, the 49ers were finally judged[52] to have won the 3 prime issues of their legal case: breach of contract, breach of the Employment Ordinance, and defamation. The Court of Final Appeal agreed with the Court of Appeal's methodology for reducing the defamation damages. However, it reinstated one month's salary for each of the 49ers.

Regarding breach of contract,[53] the overall picture leading to dismissal and events immediately after were analysed by the courts, not just the dismissal letter. Regarding the Employment Ordinance, an important aspect was that the judge defined the scope of "union activities" and its protection for workers in Hong Kong. The Court concluded: "Accordingly, most (possibly all) union-sponsored action is potentially protected by s 21B(1)(b), but if the action is not carried out "at [an] appropriate time", it is excluded from the provision". There was no challenge by Cathay Pacific to the Court of Appeal's decision to uphold the original Judge's conclusion that the statements made by Cathay Executives were defamatory of the plaintiffs.

John Warham, referring to the effect the fight has had on pilots' families, said: "In terms of human life, three people are dead because of what Cathay Pacific did to us. That's on their conscience, I hope they can live with that."[54]

On 28 September 2006, the airline underwent a shareholding realignment under which Dragonair became a wholly owned subsidiary but continued to operate under its brand. Acquiring Dragonair meant gaining more access to the restricted, yet rapidly growing, Mainland China market and more opportunities for sharing of resources. CNAC, and its subsidiary, Air China, acquired a 17.5 percent stake in Cathay Pacific, and the airline doubled its shareholding in Air China to 17.5 percent. CITIC Pacific reduced its shareholding to 17.5 percent and Swire Group reduced its shareholding to 40 percent.[55][56][57]

A Dragonair Airbus A320-200.

Dragonair had originally planned significant international expansion. It was already operating services to Bangkok and Tokyo, and was to have a dedicated cargo fleet of nine Boeing 747-400BCF aircraft by 2009 operating to New York, Los Angeles, Chicago, San Francisco and Columbus.[58] It had also acquired three Airbus A330-300 aircraft to commence services to Sydney and Seoul.[59]

Following the acquisition by Cathay Pacific, Dragonair's proposed expansion plans underwent a comprehensive route compatibility analysis with the Cathay network to reduce duplication. Dragonair services to Bangkok and Tokyo were terminated, and new services launched to Sendai, Phuket, Manila, and Kathmandu. With the merging of similar departments at the two previously separate airlines, some Dragonair staff have had their employment contracts transferred to Cathay Pacific, except Dragonair Pilots and Cabin Crew and others made redundant due to the efficiencies gained in the merger. This resulted in an approximately 37 percent decrease in the amount of staff contractually employed by Dragonair.

In January 2016, Cathay Pacific announced it was rebranding Dragonair as Cathay Dragon.[60]

On 21 October 2020, Cathay Pacific announced that it would shut down all operations of Cathay Dragon and merge it with its parent company due to the lack of customers and heavy economic problems brought by the COVID-19 pandemic. This merger marked the end for the subsidiary carrier after 35 years of operation.[61] Cathay Pacific and its wholly owned subsidiary, HK Express, would take over Cathay Dragon's existing routes.[62]

A Cathay Pacific Boeing 777-300ER arrives at London Heathrow Airport (2015).

To celebrate the airline's 60th anniversary in 2006, a year of roadshows named the "Cathay Pacific 60th Anniversary Skyshow" was held where the public could see the developments of the airline, play games, meet some of the airline staff, and view vintage uniforms. Cathay Pacific also introduced anniversary merchandise and in-flight meals served by restaurants in Hong Kong in collaboration with the celebrations.[63]

In June 2008, Cathay Pacific entered into a plea bargain with the United States Department of Justice in respect of antitrust investigations over air cargo price-fixing agreements. It was fined US$60 million. The airline has subsequently set up an internal Competition Compliance Office, reporting to chief operating officer John Slosar, to ensure that the Group complies with all relevant competition and antitrust laws in the jurisdiction in which it operates. The breaches for which Cathay Pacific Cargo were being investigated in the US were not illegal under Hong Kong competition law.[64][65]

In September 2008, three of Cathay Pacific's top ten global accounts, Lehmann Brothers, AIG and Merrill Lynch, hit financial trouble.[66]

A Cathay Pacific Boeing 747-400 at Singapore Changi Airport.

In March 2009, the airline reported a record full-year loss of HK$8.56 billion for 2008, which was also the carrier's first since the 1997 Asian Financial Crisis. The record loss included fuel-hedging losses of HK$7.6 billion and a HK$468 million charge for a price-fixing fine in the US It had to scrap its final dividend. The hedging losses were a result of locking in fuel prices at higher than the prevailing market price. As of the end of 2008, Cathay Pacific has hedged about half of its fuel needs until the end of 2011. The airline at the time estimated that it would face no further cash costs from the hedges if the average market price stood at US$75, enabling it to recoup provisions it made in 2008.[67]

The flattening out of fuel prices resulted in Cathay Pacific recording a paper fuel hedging gain for its half-year reports for 2009. However, as a result of the global economic situation, the Group reported an operating loss. Given the current economic climate, and in line with the steps being taken by other major airlines around the world, the airline has undertaken a comprehensive review of all its routes and operations. This has resulted in frequencies being reduced to certain destinations, ad hoc cancellations on other routes, deferred capital expenditure, parked aircraft and introduced a Special Leave Scheme for staff to conserve money.[68] According to CEO Tony Tyler, the yield from passengers was "hugely down" and the airline had lost "a lot of premium traffic". He noted that it could take 20 passengers in economy to make up for the lost revenue of one fewer first class passenger flying to New York from Hong Kong.[69]

In 2018, the airline discovered a data breach.[77] Data of around 9.4 million passengers was compromised during the breach, with 860,000 passport numbers, 245,000 Hong Kong identity card numbers, 403 expired credit card numbers, and 27 credit card numbers without CVV being accessed. However, no passwords were stolen. The breach was suspected in March 2018, but was confirmed only in May 2018.[78][79] In March 2020, the company was fined £500,000 (U.S. $639,600) by the British Information Commissioner's Office (ICO) and avoided the heftier penalty of U.S. $564 million under the European Union's GDPR-derived data privacy laws, which were not in force during the discovery of the breach.[80]

Under new leadership, the airline started to transform its business after suffering from 2 years of consecutive loss. The strategy focuses on 5Ps – Places, Planes, Product, People, and Productivity to find new sources of revenue, deliver more value to its customers and improve efficiency and productivity.[81][82]

The airline restructured its organization to be more agile and faster in decision making as well as responding to customers' needs. It has also launched 13 new routes since 2017, introduced a wide range of changes to its service, including bringing back hot meals on its most busy route between Hong Kong and Taipei,[83] designed an inflight menu that features famous Hong Kong dishes[84] served in all cabins, and revamped its Business Class service proposition[85] to provide more choice, more personalization, better presentation and improved quality in its food and beverages offerings.

The airline has also invested significantly in other hard product and digital offerings such as an upgraded website, new or refurbished lounges across its network, including the first airline lounge yoga studio[86] at The Pier – Business in Hong Kong. Wifi was introduced in 2017 and will be retrofitted across its fleet by 2020.[87]

In February 2019, the airline issued a profit alert to the Hong Kong Stock Exchange indicating a profit of HK$2.3 billion for the 2018 financial year, signalling early signs of success of its transformation.[88]

On 27 March 2019, Cathay Pacific officially announced it would acquire HK Express, the only low-cost carrier in Hong Kong, citing to "expect synergies in generating a new business model and is a practical way to support long-term development and to enhance competitiveness". The transaction takes Cathay Pacific HK$4.93 billion total. The transaction is closed in July 2019 and HK Express has become Cathay Pacific's wholly owned subsidiary.[89][90]

During the 2019–20 Hong Kong protests, Cathay Pacific employees participated in protests at Hong Kong International Airport. The Beijing government, which is a shareholder in Cathay Pacific, ordered Cathay to suspend any employees who participated in the protest. Cathay chairman, John Slosar, responded saying, "We employ 27,000 staff in Hong Kong doing all sorts of different jobs... we certainly wouldn't dream of telling them what they have to think about something."[91] Cathay Pacific later suspended a pilot who was arrested during a protest, and CEO Rupert Hogg declared his support of the government, and reiterated that employees who violated the company's code of conduct could be dismissed.[92] On 16 August, Hogg resigned due to "intense criticism" from Chinese authorities as a result of Cathay staff participating in the protests.[93] "Chief customer and commercial officer", Paul Loo, also resigned.[94] By late September, Cathay Pacific and Cathay Dragon had terminated the employment of 31 aviation professionals, or forced their resignations, on the basis of their participation in protests or expressions of support for them.[95][96]

Cathay Pacific reduced international flights during the COVID-19 pandemic, which negatively impacted the aviation industry and flight demands, while also causing travel bans globally. 96% of flights have already been slashed for the months of March, April, and May, and the group's subsidiary HKExpress suspended all flight operations from 23 March to 30 April 2020, due to reduced demand.[97] At one point during the crisis, only 582 passengers flew with Cathay Pacific in an entire day.[98]

In December 2020, the company said that it expected losses in the second half higher than the losses of the first half due to low demand, restructuring charges and impairments on its fleet.[99]

In 2021, the company recorded a record annual loss of $2.8 billion for 2020 and that is due to the restrictions of the COVID-19 pandemic.[100] It was also announced that the company would cut an additional 8,500 jobs.[101]

On April 22, 2021, the company began their job cuts by closing their Canada Pilot base, on the same day they began consultation with pilots on Australia and New Zealand Pilot bases regarding base closure in those jurisdictions. Pilots with the right to live and work in Hong Kong are offered employment, however those without the right to live and work in Hong Kong are to face redundancy. On the same day, they announced that they will review bases in Europe and USA later in the year.[102]

On May 12, 2021, the company announced the closing of their Frankfurt Pilot base. Around 50 pilots' jobs are at risk. As with the Canada base closed announced two and a half weeks earlier, pilots with the right to live and work in Hong Kong will be offered jobs while those without the right to live and work in Hong Kong will face redundancy.[103]

In June 2021, the company said that losses in 1H 2021 are expected to be lower than US$1.27 billion in 2020, due to cost-saving measures and strong demand for cargo flights.

On 9 June 2020, Cathay Pacific, Swire Pacific and Air China halted stock trade pending the announcement. On 10 June, Cathay Pacific and the Government of Hong Kong jointly announced a HK$39 billion recapitalization plan and rescue package for Cathay Pacific.[104] In the rescue package, the Government of Hong Kong will be issued HK$19.5 billion dividend-paying preference shares and HK$1.95 billion of warrants, giving it 6% stake. The stake of the three major stakeholders, Swire Pacific, Air China and Qatar Airways will fall to 42%, 28% and 9.4% due to the government stake. Also, Cathay Pacific will receive a HK$7.8 billion bridging loan and the Government would have the right to appoint two observers on Cathay's board. Finance Secretary of HKSAR Government, Paul Chan, said "It is not our intention to become a long term shareholder of Cathay Pacific."[105]

• Swire Pacific 42%
• Air China 28%
• Qatar Airways 9.4%
• HKSAR Government (Holding under the name "Aviation 2020 Limited") 6.08%

Cathay Pacific has diversified into related industries and sectors, including ground handling, aviation engineering, inflight catering.[109]

Companies with Cathay Pacific Group stake include:

A Boeing 777-300ER painted in the 1994–2015 livery landing at Hong Kong International Airport.

A Boeing 777-300ER in the current 2015 livery taking off from Zurich Airport.

Before November 1994, all Cathay Pacific aircraft used a "green lettuce" livery and carried the British flag on the empennage. After the handover, aircraft carry the Brand Hong Kong logo and with HONG KONG or in Chinese 香港 under or beside the Brand Hong Kong logo instead of using the Hong Kong Special Administrative Region (HKSAR) flag. The HKSAR flag has never appeared on any aircraft.

All Cathay Pacific aircraft carry the following livery, logos and trademarks: the "brushwing" livery on the body and on the vertical stabiliser, introduced in the early 1990s, and was first deployed on a Boeing 747-400 (VR-HOT, re-registered as B-HOT), ahead of the launch of Airbus A340 service for Cathay Pacific. It also features the "Asia's world city" brandline, the Brand Hong Kong logotype and the dragon symbol; the Oneworld logo and the Swire Group logo.[112][113][114]

The brushwing logo consists of a calligraphic stroke against a green background; the stroke is intended to appear like the wing of a bird. The previous logo, consisting of green and white stripes, was in place from the early 1970s until 1994.[115]

In November 2015, the airline revealed a refreshed version of its previous livery, featuring a simpler paint scheme while maintaining their trademark brushwing on an all-green tail.[116] It was first unveiled on a Boeing 777-300ER (B-KPM), in preparation for the delivery of the first Airbus A350 for Cathay Pacific. The aircraft was withdrawn from service in June 2020 amidst the COVID-19 pandemic and returned to its lessor in September 2021 at the expiration of its lease.[117] The second aircraft was a freighter aircraft, Boeing 747-400ERF (B-LIA).

• Chairman: Patrick Healy (since November 2019)
• Chief Executive: Augustus Tang (since August 2019)

1. E. McLaren (1948)
2. E. G. Price (1948–1949)
3. C. C. Roberts (1949–1950)
4. E. G. Price (1950); second term
5. C. C. Roberts (1950–1951); second term
6. J.A. Blackwood (1951–1957)
7. W. C. G. Knowles (1957–1964)
8. H. J. C. Browne (1964–1973)
9. Sir John Bremridge (1973–1980)
10. Duncan Bluck (1981–1984)
11. Michael Miles (1984–1988)
12. David Gledhill (1988–1992)
13. Peter Sutch (1992–1999)
14. James Hughes-Hallett (1999–2004)
15. David Turnbull (2005–2006)
16. Christopher Pratt (2006–2014)
17. John Slosar (2014–2019)

chief executive officers were referred to as Managing Directors before 1 July 1998.

1. Sydney de Kantzow (1946–1948)[118][119]
2. M. S. Cumming (1948–1950)[15]
3. W. C. G. Knowles (1950–1957)
4. H. J. C. Browne (1957–1958)[120][121]
5. W. B. Rae-Smith (1958–1960)
6. H. J. C. Browne (1960–1961); second term
7. Sir John Bremridge (1961–1971)[120]
8. Duncan Bluck (1971–1978)
9. Michael Miles (1979–1984)
10. Peter Sutch (1984–1992)
11. Sir Rod Eddington (1992–1996)
12. David Turnbull (1996–2005)
13. Philip Chen (2005–2007)
14. Tony Tyler (2007–2011)
15. John Slosar (2011–2014)
16. Ivan Chu (2014–2017)
17. Rupert Hogg (2017–2019)

Cathay Pacific has codeshare agreements with the following airlines:[122][123]

The airline also has a codeshare agreement with French high speed trains (SNCF) from TGV station at Paris-Charles de Gaulle Airport to ten French cities.[132][133] as well as codeshare agreement with ferry operators – Cotai Water Jet and Chu Kong Passenger Transport Co., Ltd to connect passengers from Hong Kong to Macao, Zhuhai, Shenzhen, Shekou and Guangzhou in the Greater Bay Area. In addition, there is a codeshare agreement with Bahrain Limo for bus services between Bahrain and Dammam.

The Marco Polo Club is divided into four tiers, Green (entry level), Silver, Gold, and Diamond, based on the member's past travel. A joining fee of US$100 is applicable for a Marco Polo Club membership. Members earn Club Points on eligible fare classes with Cathay Pacific and Oneworld member airlines. These are used to calculate the member's eligibility for membership renewal, upgrade or downgrade during the membership year. Higher-tiered members are provided with increased travel benefits such as guaranteed Economy Class seat, additional baggage allowance, priority flight booking and airport lounge access. The Marco Polo Club membership is terminated after 12 months of inactivity or failure to meet minimum travel criteria as outlined in the membership guide and will be downgraded to Asia Miles member.[135][136]

Green

The Green tier is the entry level to the Marco Polo Club. Benefits include dedicated 24-hour club service line for flight reservations, designated Marco Polo check-in counters, excess baggage allowance and lounge access redemption, and priority boarding. One Business Class lounge voucher will be issued for the member or their travelling companion at reaching 200 Club Points Members are required to earn 20 Club Points or pay US$100 for membership renewal.[137]

Silver

Silver tier level is achieved or retained when the member earns 300 Club Points during the membership year. Additional benefits for Silver Card members include advanced seat reservations, priority waitlisting, Business Class check-in counters, 10 kg (22 lb) extra baggage allowance, priority baggage handling, and Business Class lounge access when flying Cathay Pacific operated flights. Additionally, members are eligible to use the Frequent Visitor e-Channels for seamless self-service immigration clearance at Hong Kong International Airport. At 450 Club Points, members will be issued two Business Class lounge vouchers for their travelling companions. Also, members are entitled to apply for at most three Membership Holidays in their lifetime, retaining their status for one year for each application.

Marco Polo Club Silver tier status is equivalent to Oneworld Ruby tier status, which entitles members to Oneworld Ruby benefits when travelling on a Oneworld member airline.[137][138]

The Wing, Cathay Pacific's flagship airline lounge, located at Chek Lap Kok International Airport.

Gold

Gold tier level is achieved or retained when the member earns 600 Club Points during the membership year. Additional benefits for Gold Card members includes a guaranteed Economy Class seat on Cathay Pacific flights booked 72 hours before departure, 15 kg (33 lb) or one piece of extra baggage allowance, Business Class lounge access with one accompanying guest when flying Cathay Pacific and Oneworld-operated flights and arrival lounge access when flying Cathay Pacific-operated and marketed flights. Two Business Class lounge vouchers will be issued for their travelling companions or members on their Asia Miles Redemption List at reaching 800 Club Points. At reaching 1000 Club Points, four Cabin Upgrade vouchers (for Cathay Pacific-operated short-haul or medium-haul routes) will be issued to members and their travelling companions.

Marco Polo Club Gold tier status is equivalent to Oneworld Sapphire tier status, which entitles members to Oneworld Sapphire benefits when travelling on a Oneworld member airline.[137]

Diamond

The second-highest tier in the Marco Polo Club. Diamond tier level is achieved or retained when the member earns 1200 Club Points during the membership year. Additional benefits for Diamond Card members include top priority waitlisting, guaranteed Economy Class or Business Class seat on Cathay Pacific flights booked 24 hours before departure, First Class check-in counters, 20 kg (44 lb) or one piece of extra baggage allowance, First Priority baggage handling, First Class lounge access with two guests when flying Cathay Pacific-operated flights, one guest when flying Oneworld operated flights and Business Class lounge access with two guests when flying on any airline. At 1400 Club Points, members will be issued with two First or Business lounge vouchers for their travelling companions or members on their Asia Miles Redemption List. At 1600 Club Points, four Cabin Upgrade vouchers (for any Cathay Pacific-operated routes) will be issued to members, travelling companions and members on their Asia Miles Redemption List. At 1800 Club Points, members can nominate one member for Marco Polo Gold tier membership.

Marco Polo Club Diamond tier status is equivalent to Oneworld Emerald tier status, which entitles members to Oneworld Emerald benefits when travelling on a Oneworld member airline.[137]

Diamond Plus

The highest tier in the Marco Polo Club. Diamond Plus tier level offered annually to the top one percent (measured by revenue, not flight miles) of Diamond members worldwide "in recognition of their exceptional and consistent travel performance and their contribution to Cathay Pacific." Diamond Plus and Diamond members are "considered in the same tier in every aspect". However, Diamond Plus get extra perks consisting of "Nomination of one companion to the Diamond tier", and "access to Cathay Pacific First Class lounges regardless of which airline they are flying". Marco Polo Club Diamond Plus tier status is equivalent to Oneworld Emerald tier status, which entitles members to Oneworld Emerald benefits when travelling on a Oneworld member airline.[139]

Asia Miles is a loyalty and frequent-flyer program where members can earn Asia Miles with more than 500 partners in 9 categories: Airlines, Hotels, Finance & Insurance, Dining & Banquets, Retail, Travel & Leisure, Cars & Transport, Telecoms and Professional Services. Members can also earn miles when shopping online through iShop which offers a variety of products and brands. Members can use the miles to redeem travel, electronic items, culinary items, concert tickets, and other lifestyle awards. It was named "Best Frequent Flyer Program" at the 2011 Business Traveller Asia-Pacific Travel Awards ceremony.[140]

Self-check-in kiosks at Chek Lap Kok Airport.

Beginning in 2007, Cathay Pacific launched more methods to check in for flights. Among them were self-check-in using a kiosk at Hong Kong International Airport and other select destinations and checking in via a mobile phone. Cathay Pacific also launched a mobile application on App Store and Google Play, formerly named CX Mobile. Passengers can use the application to check flight arrivals and departures, check in for their flights and read about the destinations they are flying to using City Guides. The app has become a hit with passengers, making Cathay Pacific one of the industry leaders in offering mobile services to users of smartphones.[141][142]

Cathay Pacific is also now following a trend among many airlines to improve its brand image to customers and shareholders with social media, and is ranked fourth worldwide.[143] The airline now uses a range of social media tools including Facebook, Flickr, Twitter, Instagram, YouTube and blogging to share ideas with customers.[144] In addition, it has launched a virtual tour to enable passengers to experience Cathay Pacific's new cabins and services without having to step aboard the aircraft.[145]

On 4 January 2011, the cargo division of the airline, Cathay Pacific Cargo, became the first airline operating out of Hong Kong to fully switch to e-air waybill. This eliminates the need for all paper documents when issuing air waybills. The International Air Transport Association (IATA) selected nine countries and territories and airlines in which to run the e-AWB pilot program, including Hong Kong and Cathay Pacific.[146]

A First Class seat on board a Boeing 777-300ER.

First Class is offered only on select Boeing 777-300ERs, and features 6 seats in a 1-1-1 configuration. The first class seats can be converted into fully lie-flat beds measuring 36 in × 81 in (91 cm × 206 cm). The seats include a massage function, a personal closet, an ottoman for stowage or guest seating, and adjustable 18.5 in (47 cm), HD personal televisions (PTV). First class passengers are welcome to use Oneworld or Cathay Pacific first class lounges at their departure airport.[147][148][149]

Business Class cabin on board an Airbus A330-300.

Business Class is offered on all internationally configured aircraft. It is available on all Airbus A350s and Boeing 777-300ERs, as well as select Airbus A330-300s. Cathay Pacific introduced a new business class seat in 2011, featuring reverse herringbone seating in a 1-2-1 configuration. Each seat converts into a fully flat bed of length 82 inches (208 cm), with a width of up to 21 inches (53 cm). Each seat features a small enclosed side cabinet, and an adjustable 18.5 in (47 cm) personal television.[150] In 2016, upon delivery of brand new Airbus A350s, Cathay Pacific introduced a refreshed reverse herringbone seat designed by Porsche Design, with HD personal televisions and additional enclosed storage space on the side.[151]

Business Class is offered on all regionally configured aircraft. It is available on all Airbus A320s, Airbus A321s, Airbus A321neos, and Boeing 777-300s, as well as selected Airbus A330-300s. Seats have 21 in (53 cm) width and recline to 47 in (120 cm) of pitch and feature electrical recline and leg rest. A 12 in (30 cm) PTV is located in the seat back offers AVOD. In 2021, the airline has updated the cabin with a new seat on the Airbus A321neo, featuring a new design with hard-shell recliner seats that incorporate divider screens and a 15.6-inch PTV.[152]

All Business Class passengers are allowed to use Oneworld or Cathay Pacific business class lounges prior to departure.[153][154][155]

New Premium Economy seats on the Airbus A350-900 XWB.

Premium Economy is offered on all Airbus A350s and Boeing 777-300ERs, as well as selected Airbus A330-300s. Cathay Pacific introduced a premium economy class in March 2012.[156] The seat pitch is 38 inches – six inches more than Economy Class – and the seat itself is wider and have a bigger recline. It has a large meal table, cocktail table, footrest, a 10.6-inch personal television, an in-seat power outlet, a multi-port connector for personal devices, and extra personal storage space. The Premium Economy Class seat offers a higher level of comfort with more living space in a separate cabin before the Economy Class zone.

In 2016, on delivery of the Airbus A350-900 fleet, Cathay Pacific introduced a new Premium Economy seat, which features a 12.1 in (31 cm) HD PTV, and improved pitch of 40 inches (102 cm). The new seats are configured in a 2-4-2 configuration, with a width of 18.5 in (47 cm).[157]

Economy Class cabin on a Boeing 777-300ER.

Cathay Pacific updated its economy class seats in March 2012, replacing the older fixed back design. They have a six-inch recline (two inches over the current long-haul economy seat). These seats are 17.5 in (44 cm) in width and have 32 in (81 cm) of pitch.[158][159]

The phased-out old Economy Class seats, previously offered on aircraft outfitted with the refurbished long-haul interiors, were designed by B/E Aerospace and introduced in July 2008.[160] These seats include a fixed back design (shell) that allows passengers to recline without intruding on those seated behind, a 9 in (23 cm) PTV providing AVOD, AC power located behind a larger tray table, a coat hook and a literature pocket that has been relocated to below the seat cushion to create more legroom. The fixed shell of these seats has been criticised.[161] The previous Economy Class seats each feature 6 in (15 cm) PTVs with a choice of 25 channels. These seats are 17 in (43 cm) in width and have 32 in (81 cm) of pitch. These seats were replaced with an updated Economy Class seat on aircraft receiving the Cathay Pacific's updated long-haul interior configuration, where some regional aircraft continue to offer the old shell seats.[162]

Since 2017, all Boeing 777s are retrofitted with a new seat featuring a change in configuration from 9 abreast to 10 abreast. This increased the economy class seats on board the −300 series from 356 to 396 seats & the −300ER from 182/268 seats to 201/296 seats. All new seats feature new 11.6-inch touch screens, USB ports, & improved seat pitch. The seat width is 17.2 in (44 cm).

A fruit and cheese course served in First Class.

A starter served in Cathay Pacific's Business Class.

Food and beverages are complimentary on all flights, with two hot meals generally served on each flight for long haul flights, along with free alcoholic beverages.[163] Foods served on flights from Hong Kong are provided by Cathay Pacific Catering Services (CPCS) facilities in Hong Kong.[164] CLS Catering Services Limited, a joint venture with LSG Sky Chefs, provides inflight catering from Toronto and Vancouver airports;[165][166] while Vietnam Air Caterers, a joint venture between CPCS and Vietnam Airlines, provides the same for flights from Ho Chi Minh City.[167] Meals on Manila–Hong Kong flights are typically served in snack bags as complimentary snacks and drinks.

StudioCX, Cathay Pacific's in-flight entertainment system, equipped with personal televisions in every seat, offers movies, Asian and Western TV programs, music and games. The airline also provides a range of different newspapers and magazines from around the world, including the airline's in-flight magazine Discovery. Passengers with visual impairment can request for Hong Kong's South China Morning Post in Braille to be available on board.[168] StudioCX provides Audio/Video on Demand (AVOD) for every passenger and offers up to 100 movies, 350 TV programs, about 1000 CD albums in 25 different genres, 25 radio channels and more than 70 interactive games.[169][170]