Comic book

In the late 1960s and early 1970s, a surge of creativity emerged in what became known as underground comics. Published and distributed independently of the established comics industry, most of such comics reflected the youth counterculture and drug culture of the time. Underground comix "reflected and commented on the social divisions and tensions of American society".[29] Many had an uninhibited, often irreverent style; their frank depictions of nudity, sex, profanity, and politics had no parallel outside their precursors, the pornographic and even more obscure "Tijuana bibles". Underground comics were almost never sold at newsstands, but rather in such youth-oriented outlets as head shops and record stores, as well as by mail order. The underground comics encouraged creators to publish their work independently so that they would have full ownership rights to their characters.[29]

Frank Stack's The Adventures of Jesus, published under the name Foolbert Sturgeon,[30][31] has been credited as the first underground comic;[30][31] while R. Crumb and the crew of cartoonists who worked on Zap Comix popularized the form.

The rise of comic book specialty stores in the late 1970s created/paralleled a dedicated market for "independent" or "alternative comics" in the US. The first such comics included the anthology series Star Reach, published by comic book writer Mike Friedrich from 1974 to 1979, and Harvey Pekar's American Splendor, which continued sporadic publication into the 21st century and which Shari Springer Berman and Robert Pulcini adapted into a 2003 film. Some independent comics continued in the tradition of underground comics. While their content generally remained less explicit, others resembled the output of mainstream publishers in format and genre but were published by smaller artist-owned companies or by single artists. A few (notably RAW) represented experimental attempts to bring comics closer to the status of fine art.

During the 1970s the "small press" culture grew and diversified. By the 1980s, several independent publishers – such as Pacific, Eclipse, First, Comico, and Fantagraphics – had started releasing a wide range of styles and formats—from color-superhero, detective, and science-fiction comic books to black-and-white magazine-format stories of Latin American magical realism.

A number of small publishers in the 1990s changed the format and distribution of their comics to more closely resemble non-comics publishing. The "minicomics" form, an extremely informal version of self-publishing, arose in the 1980s and became increasingly popular among artists in the 1990s,[32] despite reaching an even more limited audience than the small press.

Small publishers regularly releasing titles include Avatar Press, Hyperwerks, Raytoons, and Terminal Press, buoyed by such advances in printing technology as digital print-on-demand.

The Centers for Disease Control and Prevention published this instructional graphic novel in 2018 to keep youth from spreading infectious diseases

In 1964, Richard Kyle coined the term "graphic novel".[33] Precursors of the form existed by the 1920s, which saw a revival of the medieval woodcut tradition by Belgian Frans Masereel,[34] American Lynd Ward and others, including Stan Lee. In 1950, St. John Publications produced the digest-sized, adult-oriented "picture novel" It Rhymes with Lust, a 128-page digest by pseudonymous writer "Drake Waller" (Arnold Drake and Leslie Waller), penciler Matt Baker and inker Ray Osrin, touted as "an original full-length novel" on its cover. In 1971, writer-artist Gil Kane and collaborators devised the paperback "comics novel" Blackmark. Will Eisner popularized the term "graphic novel" when he used it on the cover of the paperback edition of his work A Contract with God, and Other Tenement Stories in 1978.

In 2017, the comic book market size for North America was just over $1 billion with digital sales being flat, book stores having a 1 percent decline, and comic book stores having a 10 percent decline over 2016.[35] The global comic book market size increased by 12% in 2020 to reach USD 8.49 billion. In 2021, the annual valuation of the market amounted to USD 9.21 billion. The popularity of the product is soaring across the world, led by collaborative efforts being made between brands to deliver more appealing comic content.[36]

The 1970s saw the advent of specialty comic book stores. Initially, comic books were marketed by publishers to children because comic books were perceived as children's entertainment. However, with increasing recognition of comics as an art form and the growing pop culture presence of comic book conventions, they are now embraced by many adults.[27]

Comic book collectors are often lifelong enthusiasts of the comic book stories, and they usually focus on particular heroes and attempt to assemble the entire run of a title. Comics are published with a sequential number. The first issue of a long-running comic book series is commonly the rarest and most desirable to collectors. The first appearance of a specific character, however, might be in a pre-existing title. For example, Spider-Man's first appearance was in Amazing Fantasy #15. New characters were often introduced this way and did not receive their own titles until there was a proven audience for the hero. As a result, comics that feature the first appearance of an important character will sometimes be even harder to find than the first issue of a character's own title.

Some rare comic books include copies of the unreleased Motion Picture Funnies Weekly #1 from 1939. Eight copies, plus one without a cover, emerged in the estate of the deceased publisher in 1974. The "Pay Copy" of this book sold for $43,125 in a 2005 Heritage auction.[37]

The most valuable American comics have combined rarity and quality with the first appearances of popular and enduring characters. Four comic books have sold for over US$1 million as of December 2010, including two examples of Action Comics #1, the first appearance of Superman,[38][39] both sold privately through online dealer ComicConnect.com in 2010, and Detective Comics #27, the first appearance of Batman, via public auction.

Updating the above price obtained for Action Comics #1, the first appearance of Superman, the highest sale on record for this book is $3.2 million, for a 9.0 copy.[40]

Misprints, promotional comic-dealer incentive printings, and issues with extremely low distribution also generally have scarcity value. The rarest modern comic books include the original press run of The League of Extraordinary Gentlemen #5, which DC executive Paul Levitz recalled and pulped due to the appearance of a vintage Victorian era advertisement for "Marvel Douche", which the publisher considered offensive;[41] only 100 copies exist, most of which have been CGC graded. (See Recalled comics for more pulped, recalled, and erroneous comics.)

In 2000, a company named Comics Guaranty (CGC) began to "slab" comics, encasing them in thick plastic and giving them a numeric grade. Since then, other grading companies have arisen. Because condition is important to the value of rare comics, the idea of grading by a company that does not buy or sell comics seems like a good one. However, there is some controversy about whether this grading service is worth the high cost, and whether it is a positive development for collectors, or if it primarily services speculators who wish to make a quick profit trading in comics as one might trade in stocks or fine art. Comic grading has created valuation standards that online price guides such as GoCollect and GPAnalysis have used to report on real-time market values.

The original artwork pages from comic books are also collected, and these are perhaps the rarest of all comic book collector's items, as there is only one unique page of artwork for each page that was printed and published. These were created by a writer, who created the story; a pencil artist, who laid out the sequential panels on the page; an ink artist, who went over the pencil with pen and black ink; a letterer, who provided the dialogue and narration of the story by hand lettering each word; and finally a colorist, who added color as the last step before the finished pages went to the printer.

When the original pages of artwork are returned by the printer, they are typically given back to the artists, who sometimes sell them at comic book conventions, or in galleries and art shows related to comic book art. The original pages of the first appearances of such legendary characters as Superman, Batman, Wonder Woman and Spider-Man are considered priceless.

Many early iterations of black characters in comics "became variations on the 'single stereotypical image of Sambo'."[42] Sambo was closely related to the coon stereotype but had some subtle differences. They are both a derogatory way of portraying black characters. "The name itself, an abbreviation of raccoon, is dehumanizing. As with Sambo, the coon was portrayed as a lazy, easily frightened, chronically idle, inarticulate, buffoon."[43] This portrayal "was of course another attempt to solidify the intellectual inferiority of the black race through popular culture."[42] However, in the 1940s there was a change in portrayal of black characters. "A cursory glance...might give the impression that situations had improved for African Americans in comics."[42] In many comics being produced in this time there was a major push for tolerance between races. "These equality minded heroes began to spring to action just as African Americans were being asked to participate in the war effort."[42]

During this time, a government ran program, the Writers' War Board, became heavily involved in what would be published in comics. "The Writers' War Board used comic books to shape popular perceptions of race and ethnicity..."[44] Not only were they using comic books as a means of recruiting all Americans, they were also using it as propaganda to "[construct] a justification for race-based hatred of America's foreign enemies."[44] The Writers' War Board created comics books that were meant to "[promote] domestic racial harmony".[44] However, "these pro-tolerance narratives struggled to overcome the popular and widely understood negative tropes used for decades in American mass culture...".[44] However, they were not accomplishing this agenda within all of their comics.

In Captain Marvel Adventures, a character named Steamboat was an amalgamation of some of the worst stereotypes of the time. The Writers' War Board did not ask for any change with this character. "Eliminating Steamboat required the determined efforts of a black youth group in New York City."[44] Originally their request was refused by individuals working on the comic stating, "Captain Marvel Adventures included many kinds of caricatures 'for the sake of humor'."[44] The black youth group responded with "this is not the Negro race, but your one-and-a-half millions readers will think it so."[44] Afterwards, Steamboat disappeared from the comics all together. There was a comic created about the 99th Squadron, also known as the Tuskegee Airmen, an all-black air force unit. Instead of making the comic about their story, the comic was about Hop Harrigan. A white pilot who captures a Nazi, shows him videos of the 99th Squadron defeating his men and then reveals to the Nazi that his men were defeated by African Americans which infuriated him as he sees them as a less superior race and cannot believe they bested his men."The Tuskegee Airmen, and images of black aviators appear in just three of the fifty three panels... the pilots of the 99th Squadron have no dialogue and interact with neither Hop Harrigan nor his Nazi captive."[44] During this time, they also used black characters in comic books as a means to invalidate the militant black groups that were fighting for equality within the U.S. "Spider-Man 'made it clear that militant black power was not the remedy for racial injustice'."[42] "The Falcon openly criticized black behavior stating' maybe it's important fo [sic] us to cool things down-so we can protect the rights we been fightin' for'."[42] This portrayal and character development of black characters can be partially blamed on the fact that, during this time, "there had rarely been a black artist or writer allowed in a major comics company."[42]

Asian characters faced some of the same treatment in comics as black characters did. They were dehumanized and the narrative being pushed was that they were "incompetent and subhuman."[44] "A 1944 issue of the United States Marines included a narrative entitled The Smell of the Monkeymen. The story depicts Japanese soldiers as simian brutes whose sickening body odor betrays their concealed locations."[44] Chinese characters received the same treatment. "By the time the United States entered WWII, negative perceptions of Chinese were an established part of mass culture...."[44] However, concerned that the Japanese could use America's anti-Chinese material as propaganda they began "to present a more positive image of America's Chinese allies..."[44] Just as they tried to show better representation for Black people in comics they did the same for Asian people. However, "Japanese and Filipino characters were visually indistinguishable. Both groups have grotesque buckteeth, tattered clothing, and bright yellow skin."[44] "Publishers depicted America's Asian allies through derogatory images and language honed over the preceding decades."[44] Asian characters were previously portrayed as, "ghastly yellow demons".[42] During WWII, "[every] major superhero worth his spandex devoted himself to the eradication of Asian invaders."[42] There was "a constant relay race in which one Asian culture merely handed off the baton of hatred to another with no perceptible changes in the manner in which the characters would be portrayed."[42]

"The only specific depiction of a Hispanic superhero did not end well. In 1975 Marvel gave us Hector Ayala (a.k.a The White Tiger)."[42] "Although he fought for several years alongside the likes of much more popular heroes such as Spider-Man and Daredevil, he only lasted six years before sales of comics featuring him got so bad that Marvel had him retire.[42] The most famous Hispanic character is Bane, a villain from Batman."[42]

The Native American representation in comic books "can be summed up in the noble savage stereotype"[42] " a recurring theme...urged American indians to abandon their traditional hostility towards the United States. They were the ones painted as intolerant and disrespectful of the dominant concerns of white America".[42]

Manga (漫画) are comic books or graphic novels originating from Japan. Most manga conform to a style developed in Japan in the late 19th century, though the art form has a long prehistory in earlier Japanese art. The term manga is used in Japan to refer to both comics and cartooning. Outside Japan, the word is typically used to refer to comics originally published in the country.

Dōjinshi (同人誌, fan magazine), fan-made Japanese comics, operate in a far larger market in Japan than the American "underground comics" market; the largest dōjinshi fair, Comiket, attracts 500,000 visitors twice a year.[45]

Korean manhwa has quickly gained popularity outside Korea in recent times as a result of the Korean Wave. The manhwa industry has suffered through two crashes and strict censorship since its early beginnings as a result of the Japanese occupation of the peninsula which stunts the growth of the industry but has now started to flourish thanks in part to the internet and new ways to read manhwa whether on computers or through smartphones. In the past manhwa would be marketed as manga outside the country in order to make sure they would sell well but now that is no longer needed since more people are now more knowledgeable about the industry and Korean culture.

Webtoons have become popular in South Korea as a new way to read comics. Thanks in part to different censorship rules, color and unique visual effects, and optimization for easier reading on smartphones and computers. More manhwa have made the switch from traditional print manhwa to online webtoons thanks to better pay and more freedom than traditional print manhwa. The webtoon format has also expanded to other countries outside of Korea like China, Japan, Southeast Asia, and Western countries. Major webtoon distributors include Lezhin, Naver, and Kakao.

René Goscinny (1926–1977), writer of the Astérix comic book series.

France and Belgium have a long tradition in comics and comic books, often called BDs (an abbreviation of bandes dessinées, meaning literally "drawn strips")[46] in French, and strips in Dutch or Flemish. Belgian comic books originally written in Dutch show the influence of the Francophone "Franco-Belgian" comics but have their own distinct style.

Cover to 27 December 1884 edition of Ally Sloper's Half Holiday. Ally Sloper is regarded as the first recurring character in comics.[47]

Although Ally Sloper's Half Holiday (1884) was aimed at an adult market, publishers quickly targeted a younger demographic, which has led to most publications being for children and has created an association in the public's mind of comics as somewhat juvenile. The Guardian refers to Ally Sloper as "one of the world's first iconic cartoon characters", and "as famous in Victorian Britain as Dennis the Menace would be a century later."[48] British comics in the early 20th century typically evolved from illustrated penny dreadfuls of the Victorian era (featuring Sweeney Todd, Dick Turpin and Varney the Vampire).[49] First published in the 1830s, penny dreadfuls were "Britain's first taste of mass-produced popular culture for the young."[50]

Statue of Minnie the Minx, a character from The Beano, in Dundee, Scotland. Launched in 1938, The Beano is known for its anarchic humour, with Dennis the Menace appearing on the cover.

The two most popular British comic books, The Beano and The Dandy, were first published by DC Thomson in the 1930s. By 1950 the weekly circulation of both reached two million.[51][52] Explaining the enormous popularity of comics in the UK during this period, Anita O'Brien, director curator at London's Cartoon Museum, states: "When comics like the Beano and Dandy were invented back in the 1930s – and through really to the 1950s and 60s – these comics were almost the only entertainment available to children."[51] Dennis the Menace was created in the 1950s, which saw sales for The Beano soar.[53] He features in the cover of The Beano, with the BBC referring to him as the "definitive naughty boy of the comic world."[53]

In 1954, Tiger comics introduced Roy of the Rovers, the hugely popular football based strip recounting the life of Roy Race and the team he played for, Melchester Rovers. The stock media phrase "real 'Roy of the Rovers' stuff" is often used by football writers, commentators and fans when describing displays of great skill, or surprising results that go against the odds, in reference to the dramatic storylines that were the strip's trademark.[54] Other comic books such as Eagle, Valiant, Warrior, Viz and 2000 AD also flourished. Some comics, such as Judge Dredd and other 2000 AD titles, have been published in a tabloid form. Underground comics and "small press" titles have also appeared in the UK, notably Oz and Escape Magazine.

The content of Action, another title aimed at children and launched in the mid-1970s, became the subject of discussion in the House of Commons. Although on a smaller scale than similar investigations in the US, such concerns led to a moderation of content published within British comics. Such moderation never became formalized to the extent of promulgating a code, nor did it last long. The UK has also established a healthy market in the reprinting and repackaging of material, notably material originating in the US. The lack of reliable supplies of American comic books led to a variety of black-and-white reprints, including Marvel's monster comics of the 1950s, Fawcett's Captain Marvel, and other characters such as Sheena, Mandrake the Magician, and the Phantom. Several reprint companies became involved in repackaging American material for the British market, notably the importer and distributor Thorpe & Porter. Marvel Comics established a UK office in 1972. DC Comics and Dark Horse Comics also opened offices in the 1990s. The repackaging of European material has occurred less frequently, although The Adventures of Tintin and Asterix serials have been successfully translated and repackaged in softcover books. The number of European comics available in the UK has increased in the last two decades. The British company Cinebook, founded in 2005, has released English translated versions of many European series.

In the 1980s, a resurgence of British writers and artists gained prominence in mainstream comic books, which was dubbed the "British Invasion" in comic book history.[55] These writers and artists brought with them their own mature themes and philosophy such as anarchy, controversy and politics common in British media. These elements would pave the way for mature and "darker and edgier" comic books and jump start the Modern Age of Comics.[56] Writers included Alan Moore, famous for his V for Vendetta, From Hell, Watchmen, Marvelman, and The League of Extraordinary Gentlemen;[57] Neil Gaiman with The Sandman mythos and Books of Magic; Warren Ellis, creator of Transmetropolitan and Planetary; and others such as Mark Millar, creator of Wanted and Kick-Ass. The comic book series John Constantine, Hellblazer, which is largely set in Britain and starring the magician John Constantine, paved the way for British writers such as Jamie Delano.[58]

At Christmas, publishers repackage and commission material for comic annuals, printed and bound as hardcover A4-size books; "Rupert" supplies a famous example of the British comic annual. DC Thomson also repackages The Broons and Oor Wullie strips in softcover A4-size books for the holiday season.

On 19 March 2012, the British postal service, the Royal Mail, released a set of stamps depicting British comic book characters and series.[59] The collection featured The Beano, The Dandy, Eagle, The Topper, Roy of the Rovers, Bunty, Buster, Valiant, Twinkle and 2000 AD.[59]

It has been stated that the 13th century Cantigas de Santa María could be considered as the first Spanish "comic", although comic books (also known in Spain as historietas or tebeos) made their debut around 1857. The magazine TBO was influential in popularizing the medium. After the Spanish Civil War, the Franco regime imposed strict censorship in all media: superhero comics were forbidden and as a result, comic heroes were based on historical fiction (in 1944 the medieval hero El Guerrero del Antifaz was created by Manuel Gago and another popular medieval hero, Capitán Trueno, was created in 1956 by Víctor Mora and Miguel Ambrosio Zaragoza). Two publishing houses — Editorial Bruguera and Editorial Valenciana — dominated the Spanish comics market during its golden age (1950–1970). The most popular comics showed a recognizable style of slapstick humor (influenced by Franco-Belgian authors such as Franquin): Escobar's Carpanta and Zipi y Zape, Vázquez's Las hermanas Gilda and Anacleto, Ibáñez's Mortadelo y Filemón and 13. Rue del Percebe or Jan's Superlópez. After the end of the Francoist period, there was an increased interest in adult comics with magazines such as Totem, El Jueves, 1984, and El Víbora, and works such as Paracuellos by Carlos Giménez.

Spanish artists have traditionally worked in other markets finding great success, either in the American (e.g., Eisner Award winners Sergio Aragonés, Salvador Larroca, Gabriel Hernández Walta, Marcos Martín or David Aja), the British (e.g., Carlos Ezquerra, co-creator of Judge Dredd) or the Franco-Belgian one (e.g., Fauve d'Or winner Julio Ribera or Blacksad authors Juan Díaz Canales and Juanjo Guarnido).

Hugo Pratt (1927–1995), author of the Corto Maltese comic book series.

In Italy, comics (known in Italian as fumetti) made their debut as humor strips at the end of the 19th century, and later evolved into adventure stories. After World War II, however, artists like Hugo Pratt and Guido Crepax exposed Italian comics to an international audience. Popular comic books such as Diabolik or the Bonelli line—namely Tex Willer or Dylan Dog—remain best-sellers.[60]

Mainstream comics are usually published on a monthly basis, in a black-and-white digest size format, with approximately 100 to 132 pages. Collections of classic material for the most famous characters, usually with more than 200 pages, are also common. Author comics are published in the French BD format, with an example being Pratt's Corto Maltese.

Italian cartoonists show the influence of comics from other countries, including France, Belgium, Spain, and Argentina. Italy is also famous for being one of the foremost producers of Walt Disney comic stories outside the US; Donald Duck's superhero alter ego, Paperinik, known in English as Superduck, was created in Italy.

On 13 November 2007, Marvel Comics launched Marvel Digital Comics Unlimited, a subscription service allowing readers to read many comics from Marvel's history online. The service also includes periodic release new comics not available elsewhere. With the release of Avenging Spider-Man #1, Marvel also became the first publisher to provide free digital copies as part of the print copy of the comic book.[62]

With the growing popularity of smartphones and tablets, many major publishers have begun releasing titles in digital form. The most popular platform is comiXology. Some platforms, such as Graphicly, have shut down.