brownwash

English

Etymology

Blend of colour brown (best colour to cover up dirt) + whitewash

Verb

brownwash (third-person singular simple present brownwashs, present participle brownwashing, simple past and past participle brownwashed)

  1. To re-brand, cover up or divert attention from amoral, illicit or criminal activities by establishing partnerships or connections with legitimate, value-based organizations e.g. NGOs
    Company Y are brownwashing when they say they are partners with child rights NGO Y, yet employ child labor in their factories in Country Z

whitewash greenwash

This article is issued from Wiktionary. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.