chumbox

chum +‎ box, suggesting the chumbuckets used in fishing, full of rancid bait.

chumbox (plural chumboxes)

1. (Internet) A grid of clickbait advertisements on a webpage.
   • 2014 April 22, Vincent‏, Alene, “Alene Vincent on Twitter”, in Twitter‎, archived from the original on 2017-05-26:

     ctrl+f "chumbox" http://www.theverge.com/2014/4/22/5639892/how-weaponized-clickbait-took-over-the-web zero results :(

   • 2015 June 4, Mahoney, John, “A Complete Taxonomy of Internet Chum”, in The Awl‎, archived from the original on 2017-05-26:

     This is a chumbox. It is a variation on the banner ad which takes the form of a grid of advertisements that sits at the bottom of a web page underneath the main content. It can be found on the sites of many leading publishers, including nymag.com, dailymail.co.uk, usatoday.com, and theawl.com (where it was “an experiment that has since ended.”)

   • 2016 October 12, Stonestreet, John, “Beware the Chumbox”, in Break Point‎, archived from the original on 2017-05-26:

     You know those bizarre ads at the bottom of a lot of web pages? “10 foods that will kill you,” “Creepy historical photos,” things like that? Here are a few that caught my eye lately: “Which presidential politician are you?” “Which actor are you?” or even “Which Kardashian are you?” Then you’re supposed to click and answer a few questions about yourself to find out. It’s called the “chumbox,”—click bait junk advertising that doesn’t deliver.