commoditization

• commoditisation

commoditize +‎ -ation

commoditization (uncountable)

1. The transformation of something into a commodity
   • 1988, January 8, “Henry Sheehan”, in Class Encounters‎:

     Having established this ultimate, farcical commoditization of heroism, Robbins turns his attention to Carlos.

Sometimes used interchangeably with commodification, sometimes distinguished to have a business sense of “losing distinct brand value”; see commoditize#Usage notes.

• commodification