esthetic information
English
Alternative forms
- aesthetic information
Noun
esthetic information (uncountable)
- (advertising) the non-verbal information conveyed in a commercial to the audience via their five senses.
See also
- advertising
- advertising research
- copy testing
- semantic information
References
The Advertising Research Handbook Charles E. Young, Ideas in Flight, Seattle, WA, April 2005
This article is issued from Wiktionary. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.