genericide

English

Etymology

From generic +‎ -cide.

Noun

genericide (plural genericides)

(rare, nonstandard) The act or process of letting a trademark term become so common that the trademark is indefensible.
(rare, nonstandard) The process by which trademark rights are diminished or lost as a result of common use in the marketplace.

See also

Further reading

published use: Trademark Dilution: Federal, State, and International Law By David S Welkowitz

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