rug pull
English
Noun
- Alternative form of rug-pull
- 1997, Christi Killien, Writing in a New Convertible with the Top Down, →ISBN:
- "Isn't that the greatest rug pull in the movies?" he asked. It is good, I have to admit, but it's only the rug pull.
- 2004, Jonathan Mahler & Maximillian Potter, The Lexus Story, page 215:
- Then, in classic "rug pull" advertising, the LS appears, gliding across the dam's crest.
- 2008, Brandweek - Volume 49, Issues 1-17, page 5:
- Despite the calculation that Super Bowl placement equals big online buzz, Lachky said there are no plans for a Dude ad during this year's big game: "I don't know at this stage of the game, based on the pretesting for the Super Bowl, if it will do as well as the work that has a total surprise factor and rug pull.
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