transcreate

• trans-create

trans- +‎ create or Back-formation from transcreation. (Etymology 1)

This etymology is incomplete. You can help Wiktionary by elaborating on the origins of this term.

transcreate (third-person singular simple present transcreates, present participle transcreating, simple past and past participle transcreated)

1. To transfer the creative elements of a work into another culture or language.
   • 1961, Writers Workshop, page 29:

     At a guess, this is a later and more successful development from the earlier attempts to transcreate abstract Indian imagery into English

   • 1986 October 20, “Agency Mulls Economic Question”, in South Florida Sun-Sentinel:

     "We need someone to trans-create, rather than translate our advertising for the Hispanic market, especially in Dade," said Sandy Tapper, NCNB advertising

   • 1988, World Englishes: WE., volume 7-8, page 331:

     Even Raja Rao's, Serpent and the Rope, is much less successful in its attempt to transcreate a Sanskrit structure into English.

   • 2004, Sujit Mukherjee; Meenakshi Mukherjee, Translation as recovery, page 140:

     ... saying under my breath as it were: Let him transcreate as much as he likes but allow me merely to translate.

• transcreation