virtue signalling

English

Alternative forms

Etymology

Popularised by James Bartholomew in an article in The Spectator in April 2015.

Pronunciation
  • (US) IPA(key): /ˈvɜɹtʃu sɪɡnəlɪŋ/, [ˈvɜ˞tʃ-]
  • Audio (US)(file)

Noun

virtue signalling (uncountable)

  1. The practice of expressing a particular opinion in an attempt to make oneself look virtuous.
    • 2019, 8 January, Sophia Sleigh, "Ads for butter, olive oil and pesto could face ban in war on junk food", in Evening Standard (p. 6)
      Conservative assembly member Andrew Boff said the ban was “reckless” at a time when TfL was facing a £1 billion deficit. “This is yet another example of the Mayor indulging in pointless virtue signalling and grandstanding,” he said.

Translations

See also

References
  • Original Bartholomew article:
  • Article listing subsequent usages in other media outlets:
This article is issued from Wiktionary. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.