wordmark

English
The Government of Canada wordmark
FedEx wordmark

Etymology

word +‎ mark

Noun

wordmark (plural wordmarks)

  1. (marketing) A logotype; a standardized graphic representation of the name of a company or product used for purposes of easy identification. It is is often text with unique typographic or graphical treatment.
    Coordinate term: trademark
    Hypernyms: logo, logotype
  2. (computing) A bit in each memory location on some variable-word-length computers (e.g. IBM 1401, IBM 1620) used to mark the end of a word.

Further reading
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