consumer rights

Examples of consumer rights in the following topics:

• Basic Consumer Rights

  • Basic consumer rights ensure a level of protection for consumers owed by a supplier of goods or services.
  • Kennedy presented a speech to the United States Congress in which he extolled four basic consumer rights -- later called, The Consumer Bill of Rights .
  • Even though consumers have these rights, they can easily be ignored.
  • Kennedy extolled four basic consumer rights, later called the "Consumer Bill of Rights. "
  • Summarize the Consumer Bill of Rights extolled by President John F.

• The Goals of a Business

  • Consumers, and even community members who could be affected by what the business does, ought to have some voice in the decision making.
  • They do not believe that workers or consumers have special rights over the property, other than the right not to be harmed by its use without their consent.
  • Similarly, assuming the business has purveyed its goods honestly and with full disclosure, consumers have no inherent rights to govern the business, which belongs to someone else.
  • People who subscribe to this view generally point out that a property owner's rights are constrained by morality.
  • Similarly, a business does not have an unlimited right to pollute the air in the manufacturing process.

• Psychology of Purchasing

  • The color of a store logo can have great implications on brand recognition, and strong brand recognition increases consumer confidence.
  • Sometimes, the term "consumerism" is also used to refer to the consumerists movement, consumer protection or consumer activism, which seeks to protect and inform consumers by requiring such practices as honest packaging and advertising, product guarantees, and improved safety standards.
  • In an abstract sense, it is the belief that the free choice of consumers should dictate the economic structure of a society (cf.
  • The term "consumerism" was first used in 1915 to refer to "advocacy of the rights and interests of consumers" (Oxford English Dictionary) but in this article the term "consumerism" refers to the sense first used in 1960, "emphasis on or preoccupation with the acquisition of consumer goods" (Oxford English Dictionary).

• Forces in Consumerism

  • While the term "consumerism" is also used to refer to the consumerists movement, consumer protection or consumer activism, the focus of this section relates to the first definition.
  • The term "consumerism" was first used in 1915 to refer to "advocacy of the rights and interests of consumers" (Oxford English Dictionary).
  • Businesses have realized that wealthy consumers are the most attractive targets of marketing.
  • Consumers are becoming more and more aware of the environmental and social implications of their day-to-day consumer decisions and are therefore beginning to make purchasing decisions based on environmental and ethical implications.
  • Conspicuous consumption is when goods are consumed to enhance one's social status.

• Consumer Purchasing Behavior

  • Consumer behaviour is the study of when, why, how, and where people do or do not buy a product.
  • Consumer behaviour is the study of when, why, how, and where people do or do not buy a product.
  • Research has shown that consumer behavior is difficult to predict, even for experts in the field.
  • It also needs to check other brands of the customer's consideration set to prepare the right plan for its own brand.Once the alternatives have been evaluated, the consumer is ready to make a purchase decision.
  • The marketing organization must facilitate the consumer to act on their purchase intention.

• Demand-Based Pricing

  • Demand-based pricing uses consumer demand (and therefore perceived value) to set a price of a good or service.
  • By using this strategy, a company is able to capture consumer surplus.
  • In practice, it is almost impossible for a firm to capture the entire consumer surplus.
  • The objective of a price skimming strategy is to capture the consumer surplus.
  • As a specific, inventory-focused means of revenue management, yield management involves strategic control of inventory to sell it to the right customer at the right time for the right price.

• Consumer marketing models

  • Understanding consumer behavior was not considered to be important.
  • Under the product model, management focuses on developing high quality products which can be sold at the right price, but with insufficient attention to what it is that customers really need and want.
  • They subsequently developed and introduced the iPod and iTunes online store which revolutionized the way consumers buy music.
  • Consumers choose between different products based on getting the best quality for the money.
  • Advantages of the product model are that the cost of determining consumer preferences and the development of new products and services are minimized or eliminated because consumers are in some way captive.

• Internet Retailers

  • Online retailing is a form of electronic commerce where consumers directly buy goods or services from a seller using the Internet.
  • Online retailing is a form of electronic commerce whereby consumers directly buy goods or services from a seller over the Internet without an intermediary.
  • The process is called business-to-consumer (B2C) online shopping.
  • Some stores allow consumers to sign up for a permanent online account so that some or all of this information only needs to be entered once.
  • The consumer often receives an e-mail confirmation once the transaction is complete.

• The State of Competition

  • When firms hold large market shares, consumers risk paying higher prices and getting lower quality products than when compared to competitive markets.
  • A firm is considered dominant if acts to an appreciable extent independently of its competitors; customers; and, ultimately, of its consumer.
  • The question rests on whether it is legal to acquire a monopoly through accumulation of intellectual property rights.
  • In which case, the law must either give preference to intellectual property rights or towards promoting competitiveness.
  • Bundling of intellectual property rights to long term business transactions or agreements to extend the market exclusiveness of intellectual property rights beyond their statutory duration.

• Special topic: supply chain management

  • Exhibit 31 illustrates a supply chain for providing packaged milk to consumers.
  • In the manufacturing sector, supply chain management addresses the movement of goods through the supply chain from the supplier to the manufacturer, to wholesalers or warehouse distribution centers, to retailers and finally to the consumer.
  • It uses parts and components that are provided by outside suppliers who can deliver the right parts in the right quantity in a timely way to satisfy the immediate production schedule.