Examples of prestige in the following topics:
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- Brands provide external cues to taste, design, performance, quality, value and prestige if they are developed and managed properly.
- Attributes: The Mercedes-Benz brand, for example, suggests expensive, well-built, well-engineered, durable, high-prestige automobiles.
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- It is also called image pricing or prestige pricing.
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- This may include a need for status, recognition, fame, prestige, and attention.
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- Consumers' knowledge about a brand also governs how manufacturers and advertisers market the brand. [7][8] Brand equity is created through strategic investments in communication channels and market education and appreciates through economic growth in profit margins, market share, prestige value, and critical associations[disambiguation needed].