reaction

Examples of reaction in the following topics:

• Anticipating Audience Reaction

  • If the writer/presenter anticipates a positive reaction, she can be direct, stating outright that, for example, a certain change should be made.
  • Once the writer determines who the audience, it is time to consider what reaction the message will generate.
  • On the other hand, if the writer anticipates a neutral reaction to the message, it is necessary to use language that is more persuasive.
  • Writing a message when the anticipated reaction is a negative one requires the most effort.
  • Discuss the factors business writers must consider when anticipating audience reaction

• Evaluating results

  • Information on sales, profits, reactions of consumers, and reactions of competitors must be collected and analyzed so that a marketing manager can identify new problems and opportunities.

• Ensuring that proper goals and objectives are established

  • The resulting violent reaction against Monsanto and its genetically modified products shook the GM industry to the core, caused the company's stock price to collapse, forced its CEO to step down, and ended with the company being merged with another.

• Expectancy Theory

  • Based upon the values, desires, and objectives of an individual, the individual will have a certain valued reaction to the reward.

• Addressing Market Needs

  • Concept testing, which evaluates reactions to a film idea and is fairly rare,
  • Exit surveys, which measure audience reactions after seeing the film in the cinema.

• Giving and receiving feedback

  • Ken Blanchard, co-author of The One Minute Manager states, "[t]he reason a lot of people get defensive with feedback is they don't distinguish feedback from reaction.
  • While they are listening to the feedback, they have a reaction to the demand for action that your feedback implies" (Blanchard, 1996).
  • This shows that there is a bigger reaction when the upward feedback is negative instead of positive.

• When innovation fails: deleting products

  • When entering a new market, it is important to anticipate competitors' reactions.
  • The reaction of many competitors was to decrease their prices, which led to a profit setback for the entire industry.
  • However, the customer reaction was rather negative, because customers who normally do their grocery shopping in discount supermarket chains are used to self-service.

• Going green and people

  • (‘How You Can Profit from a $600 Billion a Year Emerging Market', CNBC European Business) Indeed, Wal-Mart began introducing green versions of its products several years ago to test this market and gauge customer reactions.

• Performing the appraisal

  • Inviting feedback and listening to reactions and concerns from the employee during the appraisal process becomes very important to establishing trust with the employee (United States Department of the Interior, 2004).

• Strategies for external relationships

  • An effective supply chain management program is one that develops processes shared among all the supply chain members in order to minimize the waste of time and enable fast and reliable reactions to changes in demand.