slogan
(noun)
A phrase associated with a product, used in advertising.
Examples of slogan in the following topics:
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Promotional Objectives
- These items are usually imprinted with a company's name, logo or slogan, and given away at trade shows, conferences, and as part of guerrilla marketing campaigns.
- These items are usually imprinted with a company's name, logo or slogan, and given away at trade shows, conferences, and as part of guerrilla marketing campaigns.
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Developing a Brand
- Extrinsic attributes of a brand include Oreo cookie packaging, celebrity spokespersons, and marketing slogans.
- Extrinsic attributes of a brand include oreo cookie packaging, celebrity spokespersons, and marketing slogans.
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Separating the wheat from the chaff
- Don't be fooled by slogans, tear-jerking ads or safety claims designed to seduce.
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The Benefits of a Good Brand
- Brand recognition is most successful when a brand is recognized independent of the company's name, but rather through visual signifiers like logos, slogans, and colors.
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Social Influences and Purchasing
- Loreal's advertising slogan "because I'm worth it" (later changed to "because you're worth it") and the resulting campaign made American women dying their hair a common practice.