demographic
(noun)
A characteristic used to classify people for statistical purposes, such as age, race, or gender.
Examples of demographic in the following topics:
-
What to Look For
- For example, speakers can assess the demographics of her audience.
- Demographics are detailed accounts of human population characteristics and usually rendered as statistical population segments.
- For an analysis of audience demographics for a speech, focus on the same characteristics studied in sociology.
-
Audience
- Your audience may be represented by a variety of distinguishing characteristics and commonalities, often referred to as demographics.
- It is important to remember that you should not stereotype or make assumptions about your audience based on their demographics; however, you can use these elements to inform the language, context, and delivery of your speech.
- Culture/Race: While these are two separate demographics, one informs the other and vice versa.
-
Analyzing the Who, Why, and Where
- Think about all the possible demographics of your audience, from gender and age to ethnicity, culture, and occupation.
-
The Benefits of Understanding Your Audience
- You want to learn about the major demographics of the audience such as general age, gender, education, religion, culture, as well as to what groups the audience members belong.
- There are very simple methods for conducting an audience analysis such as interviewing a small group about its knowledge or attitudes, or using more involved methods of analyzing demographic studies of relevant segments of the population.
- You might also use a questionnaire or rating scale to collect data about basic demographic information and opinions of your target audience.
-
The Importance of Preparation
- Make sure to consider the knowledge base, demographic background, occupation, and values of your audience when creating a visual aid.
- Make sure to consider the knowledge base, demographic background, occupation, and values of your audience when creating a visual aid.
-
Specific Purpose of a Speech
- How might their demographics such as age, gender, culture, and education levels already inform that knowledge base?
-
Design Tips
- Think of the demographic (e.g., age) of your audience when setting font size and type.
-
Analogies
- Think about audience demographics.
-
Choosing the Main Points
- However, if you research the demographics of your audience, you may avoid some common last-minute dilemmas: "Do I need to define this term?
-
Make Adjustments
- Demographic information helps the speaker anticipate the audience and imagine how they will respond to different aspects of the message.